A data profile of the people who buy, follow and care about Electronic music in Austria — modelled from more than twelve digital signal sources. Electronic music has an estimated audience of 1,904,585 people in Austria.
The average Electronic music fan in Austria is 36.3 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Amsterdam Dance Event, Video game music, Grateful Dead, with strongest over-indexing on Amsterdam Dance Event (1.71× the country average).
Demographically, the Electronic music audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Travelling, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Electronic music fan in Austria is balanced, around 36.3 years old, with strong Travelling tendencies and a notable affinity for Amsterdam Dance Event.
The key figures that characterise the Electronic music profile in Austria.
48.3% are female, 51.7% are male, average age 36.3.
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 36.3 |
| Estimated audience size | 1,904,585 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 25% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 14% |
of the worldwide Electronic music audience comes from Austria.
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 4.4% |
| Italy | 4.4% |
Where the Electronic music audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Burgenland | ~60K | 1.21× | |
| 02 | Vorarlberg | ~70K | 1.07× | |
| 03 | Carinthia (state) | ~100K | 1.04× | |
| 04 | Salzburg | ~100K | 0.98× | |
| 05 | Tyrol | ~100K | 0.94× | |
| 06 | Styria | ~200K | 0.93× | |
| 07 | Upper Austria | ~200K | 0.92× | |
| 08 | Lower Austria | ~200K | 0.89× | |
| 09 | Vienna | ~300K | 0.86× |
The strongest cross-interests of the Electronic music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Loopmasters | Music & Radio | 1.78× | ||
| 02 | Jeff Mills | Music & Radio | 1.76× | ||
| 03 | Modular synthesizer | Music & Radio | 1.75× | ||
| 04 | Laurent Garnier | Music & Radio | 1.74× | ||
| 05 | Acid Arab | Music & Radio | 1.74× | ||
| 06 | Amsterdam Dance Event | Music & Radio | 1.71× | ||
| 07 | Serato | Technology & Electronics | 1.71× | ||
| 08 | Berklee College of Music | Business & Career | 1.63× | ||
| 09 | Joris Voorn | Music & Radio | 1.63× | ||
| 10 | Flux Pavilion | Music & Radio | 1.63× | ||
| 11 | Cymatics | Music & Radio | 1.57× | ||
| 12 | Grateful Dead | Music & Radio | 1.56× | ||
| 13 | Scratch Live | Music & Radio | 1.55× | ||
| 14 | Stormzy | Music & Radio | 1.54× | ||
| 15 | Loyle Carner | Music & Radio | 1.54× | ||
| 16 | Ocean Wisdom | Music & Radio | 1.54× | ||
| 17 | Sweetwater Sound | Music & Radio | 1.54× | ||
| 18 | PreSonus Studio One | Technology & Electronics | 1.53× | ||
| 19 | Video game music | Music & Radio | 1.52× | ||
| 20 | Record collecting | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.78× | |
| Early Adopter Mentality | POWER | 0.78× | |
| Mindfulness | BALANCE | 0.73× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.56× | |
| Healthy Lifestyle | BALANCE | 0.57× | |
| Urban Lifestyle | OPEN | 0.65× |
Electronic music has an estimated audience of 1,904,585 people in Austria, concentrated in Vienna and Lower Austria.
48.3% of Electronic music fans are female, 51.7% are male, with an average age of 36.3 years.
Electronic music fans show strongest brand affinity for Amsterdam Dance Event (1.71×), Video game music (1.52×), and Grateful Dead (1.56×) over the country average.
Electronic music fans in Austria are most concentrated in Vienna (reach ~300K), Lower Austria (reach ~200K), and Upper Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Electronic music itself, the audience over-indexes on Video game music (1.52×), Grateful Dead (1.56×), Berklee College of Music (1.63×), and Jeff Mills (1.76×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Electronic music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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