Electronic music Audience in Italy
Electronic music has an estimated audience of 17,369,598 people in Italy. 48.2% are female, 51.8% are male, average age 37.3. Top regions: Lombardy, Lazio, Emilia-Romagna. Top brand affinities: New Kids on the Block, Gay Life, Electric Forest Festival, Mura Masa, Forever Tel Aviv.
The average Electronic music fan in Italy is 37.3 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Emilia-Romagna. Top brand affinities include New Kids on the Block, Gay Life, Electric Forest Festival, with strongest over-indexing on New Kids on the Block (1.79× the country average). Demographically, the Electronic music audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Risk Appetite, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 6 brand affinities and 20 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Lifestyle cluster
Demographics of Electronic music fans
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 37.3 |
| Estimated audience size | 17,369,598 |
Audience persona
The typical Electronic music fan in Italy is balanced, around 37.3 years old, with strong Risk Appetite tendencies and a notable affinity for New Kids on the Block.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 2,952,789 | 0.97× |
| Lazio | 1,899,915 | 0.89× |
| Emilia-Romagna | 1,756,108 | 1.24× |
| Campania | 1,640,684 | 0.84× |
| Sicilia | 1,378,545 | 0.92× |
| Veneto | 1,079,306 | 0.79× |
| Puglia | 1,059,821 | 0.89× |
| Piedmont | 930,519 | 0.72× |
| Tuscany | 906,029 | 0.79× |
| Sardinia | 523,310 | 1.07× |
| Abruzzo | 457,430 | 1.2× |
| Calabria | 403,478 | 0.76× |
| Marche | 292,180 | 0.68× |
| Basilicata | 254,451 | 1.6× |
| Umbria | 247,820 | 0.88× |
| Liguria | 237,707 | 0.49× |
| Friuli-Venezia Giulia | 223,989 | 0.68× |
| Trentino-Alto Adige/Südtirol | 222,353 | 0.68× |
| Molise | 142,628 | 1.73× |
| Aosta Valley | 97,136 | 2.2× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| New Kids on the Block | 1.79× | Music & Radio |
| Gay Life | 1.5× | Politics & Society |
| Electric Forest Festival | 1.54× | Music & Radio |
| Mura Masa | 1.63× | Music & Radio |
| Forever Tel Aviv | 1.58× | Travel & Leisure |
| Universo Paralello Festival | 1.56× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.47 |
| Extroversion | THRILL | 1.31 |
| Community Orientation | OPEN | 1.22 |
| Luxury Orientation | PREMIUM | 1.01 |
| Travelling | THRILL | 0.95 |
| Social Media Usage | JOY | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 4.4% |
| Italy | 4.4% |
See Electronic music audiences in other countries
- Electronic music — Germany
- Electronic music — United States
- Electronic music — United Kingdom
- Electronic music — France
- Electronic music — Spain
- Electronic music — Brazil
- Electronic music — Japan
- Electronic music — South Korea
- Electronic music — India
- Electronic music — Canada
- Electronic music — Mexico
More Lifestyle cluster audiences in Italy
- Shopping (40,184,269)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
- Movies (37,585,509)
Frequently asked questions
How many fans does Electronic music have in Italy?
Electronic music has an estimated audience of 17,369,598 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Electronic music fans?
48.2% of Electronic music fans are female, 51.8% are male, with an average age of 37.3 years.
Which brands do Electronic music fans like most?
Electronic music fans show strongest brand affinity for New Kids on the Block (1.79×), Gay Life (1.5×), and Electric Forest Festival (1.54×) over the country average.
Where do Electronic music fans live in Italy?
Electronic music fans in Italy are most concentrated in Lombardy (reach 2,952,789), Lazio (reach 1,899,915), and Emilia-Romagna (reach 1,756,108). These three regions account for the largest share of the active audience.
What other brands do Electronic music fans also like?
Beyond Electronic music itself, the audience over-indexes on Gay Life (1.5×), Electric Forest Festival (1.54×), Mura Masa (1.63×), and Forever Tel Aviv (1.58×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Electronic music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.