A data profile of the people who buy, follow and care about Electronic music in Italy — modelled from more than twelve digital signal sources. Electronic music has an estimated audience of 17,369,598 people in Italy.
The average Electronic music fan in Italy is 37.3 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include New Kids on the Block, Gay Life, Mura Masa, with strongest over-indexing on New Kids on the Block (1.79× the country average).
Demographically, the Electronic music audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Tradition, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 6 brand affinities and 20 regions tracked by Rascasse.
The typical Electronic music fan in Italy is balanced, around 37.3 years old, with strong Tradition tendencies and a notable affinity for New Kids on the Block.
The key figures that characterise the Electronic music profile in Italy.
48.2% are female, 51.8% are male, average age 37.3.
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 37.3 |
| Estimated audience size | 17,369,598 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 17% |
of the worldwide Electronic music audience comes from Italy.
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 4.4% |
| Italy | 4.4% |
Where the Electronic music audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emilia-Romagna | ~1.5M | 1.12× | |
| 02 | Aosta Valley | ~50K | 1.08× | |
| 03 | Basilicata | ~200K | 1.06× | |
| 04 | Molise | ~90K | 1.05× | |
| 05 | Abruzzo | ~400K | 1.04× | |
| 06 | Sardinia | ~500K | 1.02× | |
| 07 | Umbria | ~300K | 0.99× | |
| 08 | Lombardy | ~3M | 0.98× | |
| 09 | Sicilia | ~1.5M | 0.97× | |
| 10 | Puglia | ~1M | 0.96× | |
| 11 | Calabria | ~500K | 0.96× | |
| 12 | Trentino-Alto Adige/Südtirol | ~300K | 0.96× | |
| 13 | Friuli-Venezia Giulia | ~300K | 0.96× | |
| 14 | Marche | ~400K | 0.95× | |
| 15 | Lazio | ~2M | 0.94× | |
| 16 | Campania | ~2M | 0.94× | |
| 17 | Liguria | ~500K | 0.94× | |
| 18 | Tuscany | ~1M | 0.93× | |
| 19 | Veneto | ~1.5M | 0.92× | |
| 20 | Piedmont | ~1M | 0.91× |
The strongest cross-interests of the Electronic music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New Kids on the Block | Music & Radio | 1.79× | ||
| 02 | Mura Masa | Music & Radio | 1.63× | ||
| 03 | Forever Tel Aviv | Travel & Leisure | 1.58× | ||
| 04 | Universo Paralello Festival | Music & Radio | 1.56× | ||
| 05 | Electric Forest Festival | Music & Radio | 1.54× | ||
| 06 | Gay Life | Politics & Society | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.94× | |
| Creativity | OPEN | 0.92× | |
| Pet Ownership | JOY | 0.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.65× | |
| Risk Appetite | THRILL | 0.72× | |
| Convenience Orientation | PREMIUM | 0.72× |
Electronic music has an estimated audience of 17,369,598 people in Italy, concentrated in Lombardy and Lazio.
48.2% of Electronic music fans are female, 51.8% are male, with an average age of 37.3 years.
Electronic music fans show strongest brand affinity for New Kids on the Block (1.79×), Gay Life (1.5×), and Mura Masa (1.63×) over the country average.
Electronic music fans in Italy are most concentrated in Lombardy (reach ~3M), Lazio (reach ~2M), and Campania (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Electronic music itself, the audience over-indexes on Gay Life (1.5×), Mura Masa (1.63×), Electric Forest Festival (1.54×), and Forever Tel Aviv (1.58×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Electronic music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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