A data profile of the people who buy, follow and care about Festival in Mexico — modelled from more than twelve digital signal sources. Festival has an estimated audience of 4,285,543 people in Mexico.
The average Festival fan in Mexico is 32.4 years old, balanced, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Veracruz (state).
Top brand affinities include Cinnamoroll, Canva, Cuban rumba, with strongest over-indexing on Cinnamoroll (1.9× the country average).
Demographically, the Festival audience skews balanced with an average age of 32.4, and over-indexes on personality traits such as Extroversion, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
The typical Festival fan in Mexico is balanced, around 32.4 years old, with strong Extroversion tendencies and a notable affinity for Cinnamoroll.
The key figures that characterise the Festival profile in Mexico.
50.8% are female, 49.2% are male, average age 32.4.
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 32.4 |
| Estimated audience size | 4,285,543 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 25% | |
| 30-39 | 18% | |
| 40-49 | 14% | |
| 50+ | 8% |
of the worldwide Festival audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 22.1% |
| United Kingdom | 6.5% |
| Japan | 5.8% |
Where the Festival audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Veracruz (state) | ~300K | 1.26× | |
| 02 | Guerrero | ~100K | 1.17× | |
| 03 | Baja California Sur | ~40K | 1.17× | |
| 04 | State of Mexico | ~700K | 1.13× | |
| 05 | Distrito Federal | ~600K | 1.12× | |
| 06 | Yucatan | ~100K | 1.12× | |
| 07 | Guanajuato | ~200K | 1.10× | |
| 08 | Nayarit | ~50K | 1.10× | |
| 09 | Puebla | ~200K | 1.08× | |
| 10 | Sinaloa | ~100K | 1.04× | |
| 11 | Chiapas | ~100K | 1.03× | |
| 12 | Morelos | ~80K | 1.03× | |
| 13 | Baja California | ~200K | 1.02× | |
| 14 | Hidalgo | ~100K | 1.01× | |
| 15 | Michoacan de Ocampo | ~100K | 1.00× | |
| 16 | Jalisco | ~300K | 0.97× | |
| 17 | Coahuila de Zaragoza | ~100K | 0.93× | |
| 18 | Tlaxcala | ~40K | 0.91× | |
| 19 | Nuevo Leon | ~200K | 0.89× | |
| 20 | Zacatecas | ~50K | 0.89× | |
| 21 | Campeche | ~30K | 0.89× | |
| 22 | Aguascalientes | ~50K | 0.88× | |
| 23 | Durango | ~50K | 0.87× | |
| 24 | Colima | ~20K | 0.87× | |
| 25 | Chihuahua | ~100K | 0.86× |
The strongest cross-interests of the Festival audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | PlayKids | Kids & Family | 1.95× | ||
| 02 | The Hills Have Eyes (2006 film) | Movies & TV | 1.94× | ||
| 03 | Cinnamoroll | Movies & TV | 1.90× | ||
| 04 | Camila Cabello | Music & Radio | 1.84× | ||
| 05 | Rilakkuma | Literature | 1.82× | ||
| 06 | Funk ostentação | Music & Radio | 1.77× | ||
| 07 | Baby toys | Kids & Family | 1.76× | ||
| 08 | PBS Kids | Movies & TV | 1.69× | ||
| 09 | APEX | Music & Radio | 1.69× | ||
| 10 | Sanrio Puroland | Travel & Leisure | 1.62× | ||
| 11 | Sebastian Yatra | Music & Radio | 1.61× | ||
| 12 | Cuban rumba | Music & Radio | 1.60× | ||
| 13 | Lolita fashion | Fashion & Accessoires | 1.60× | ||
| 14 | Cuban cuisine | Food & Beverages | 1.56× | ||
| 15 | Proibidão | Music & Radio | 1.55× | ||
| 16 | Frankie Ruiz | Music & Radio | 1.54× | ||
| 17 | Canva | Technology & Electronics | 1.53× | ||
| 18 | Funk carioca | Music & Radio | 1.53× | ||
| 19 | Riddim | Music & Radio | 1.53× | ||
| 20 | Hardcore (electronic dance music genre) | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.03× | |
| Tradition | CONSERVATISM | 1.00× | |
| Urban Lifestyle | OPEN | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.84× | |
| Quality Awareness | PREMIUM | 0.86× | |
| DIY Mentality | THRILL | 0.89× |
Festival has an estimated audience of 4,285,543 people in Mexico, concentrated in State of Mexico and Distrito Federal.
50.8% of Festival fans are female, 49.2% are male, with an average age of 32.4 years.
Festival fans show strongest brand affinity for Cinnamoroll (1.9×), Canva (1.53×), and Cuban rumba (1.6×) over the country average.
Festival fans in Mexico are most concentrated in State of Mexico (reach ~700K), Distrito Federal (reach ~600K), and Veracruz (state) (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Festival itself, the audience over-indexes on Canva (1.53×), Cuban rumba (1.6×), Hardcore (electronic dance music genre) (1.51×), and Camila Cabello (1.84×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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