Festival Audience in Mexico
Festival has an estimated audience of 4,285,543 people in Mexico. 50.8% are female, 49.2% are male, average age 32.4. Top regions: State of Mexico, Distrito Federal, Veracruz (state). Top brand affinities: Cinnamoroll, Canva, Cuban rumba, Hardcore (electronic dance music genre), Camila Cabello.
The average Festival fan in Mexico is 32.4 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Veracruz (state). Top brand affinities include Cinnamoroll, Canva, Cuban rumba, with strongest over-indexing on Cinnamoroll (1.9× the country average). Demographically, the Festival audience skews balanced with an average age of 32.4, and over-indexes on personality traits such as Travelling, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
Category: Music & Radio · Type: Touchpoint
Demographics of Festival fans
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 32.4 |
| Estimated audience size | 4,285,543 |
Audience persona
The typical Festival fan in Mexico is balanced, around 32.4 years old, with strong Travelling tendencies and a notable affinity for Cinnamoroll.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 665,464 | 1.13× |
| Distrito Federal | 635,465 | 1.13× |
| Veracruz (state) | 325,354 | 1.29× |
| Jalisco | 305,168 | 0.96× |
| Puebla | 249,012 | 1.09× |
| Guanajuato | 226,707 | 1.12× |
| Nuevo Leon | 226,377 | 0.88× |
| Baja California | 182,236 | 1.02× |
| Michoacan de Ocampo | 147,755 | 1× |
| Guerrero | 134,126 | 1.23× |
| Chiapas | 132,981 | 1.03× |
| Chihuahua | 122,500 | 0.83× |
| Sinaloa | 119,448 | 1.05× |
| Coahuila de Zaragoza | 116,764 | 0.91× |
| Hidalgo | 105,165 | 1.01× |
| Yucatan | 102,745 | 1.15× |
| Morelos | 77,276 | 1.04× |
| Nayarit | 48,346 | 1.17× |
| Durango | 46,200 | 0.78× |
| Baja California Sur | 43,592 | 1.27× |
| Aguascalientes | 43,544 | 0.8× |
| Zacatecas | 42,595 | 0.78× |
| Tlaxcala | 40,936 | 0.83× |
| Campeche | 25,147 | 0.77× |
| Colima | 19,478 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cinnamoroll | 1.9× | Movies & TV |
| Canva | 1.53× | Technology & Electronics |
| Cuban rumba | 1.6× | Music & Radio |
| Hardcore (electronic dance music genre) | 1.51× | Music & Radio |
| Camila Cabello | 1.84× | Music & Radio |
| Sebastian Yatra | 1.61× | Music & Radio |
| Cuban cuisine | 1.56× | Food & Beverages |
| PBS Kids | 1.69× | Movies & TV |
| Baby toys | 1.76× | Kids & Family |
| APEX | 1.69× | Music & Radio |
| Funk carioca | 1.53× | Music & Radio |
| Funk ostentação | 1.77× | Music & Radio |
| Frankie Ruiz | 1.54× | Music & Radio |
| Riddim | 1.53× | Music & Radio |
| Sanrio Puroland | 1.62× | Travel & Leisure |
| The Hills Have Eyes (2006 film) | 1.94× | Movies & TV |
| PlayKids | 1.95× | Kids & Family |
| Lolita fashion | 1.6× | Fashion & Accessoires |
| Proibidão | 1.55× | Music & Radio |
| Rilakkuma | 1.82× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.48 |
| Spirituality | BALANCE | 1.33 |
| Urban Lifestyle | OPEN | 1.23 |
| Risk Appetite | THRILL | 1.15 |
| Creativity | OPEN | 1.02 |
| Extroversion | THRILL | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.1% |
| United Kingdom | 6.5% |
| Japan | 5.8% |
See Festival audiences in other countries
More Music & Radio audiences in Mexico
- Boutiques (9,460,839)
- Gastronomy (9,271,277)
- Spas (8,992,872)
- Parties (8,705,976)
- Beauty salons (8,025,304)
Frequently asked questions
How many fans does Festival have in Mexico?
Festival has an estimated audience of 4,285,543 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Festival fans?
50.8% of Festival fans are female, 49.2% are male, with an average age of 32.4 years.
Which brands do Festival fans like most?
Festival fans show strongest brand affinity for Cinnamoroll (1.9×), Canva (1.53×), and Cuban rumba (1.6×) over the country average.
Where do Festival fans live in Mexico?
Festival fans in Mexico are most concentrated in State of Mexico (reach 665,464), Distrito Federal (reach 635,465), and Veracruz (state) (reach 325,354). These three regions account for the largest share of the active audience.
What other brands do Festival fans also like?
Beyond Festival itself, the audience over-indexes on Canva (1.53×), Cuban rumba (1.6×), Hardcore (electronic dance music genre) (1.51×), and Camila Cabello (1.84×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.