A data profile of the people who buy, follow and care about Norway in Norway — modelled from more than twelve digital signal sources. Norway has an estimated audience of 3,500,124 people in Norway.
Norway has an estimated audience of 3,500,124 people in Norway. 54.6% are female, 45.4% are male, average age 46.0. Top brand affinities: Biltema, Personal finance, Shoes, Kitchen, Gina Tricot.
Top brand affinities include Biltema, Personal finance, Shoes, with strongest over-indexing on Biltema (2.51× the country average).
Demographically, the Norway audience skews balanced with an average age of 46.0, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
The typical Norway fan in Norway is balanced, around 46.0 years old, with strong Community Orientation tendencies and a notable affinity for Biltema.
The key figures that characterise the Norway profile in Norway.
54.6% are female, 45.4% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 46.0 |
| Estimated audience size | 3,500,124 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 13% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 39% |
of the worldwide Norway audience comes from Norway.
| Country | Share |
|---|---|
| United States | 10.2% |
| Germany | 9.7% |
| Norway | 5.7% |
The strongest cross-interests of the Norway audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Biltema | Business & Career | 2.51× | ||
| 02 | Crochet | Home & Garden | 1.80× | ||
| 03 | Gina Tricot | Fashion & Accessoires | 1.78× | ||
| 04 | Weaving | Fashion & Accessoires | 1.73× | ||
| 05 | KappAhl | Fashion & Accessoires | 1.67× | ||
| 06 | Cruises | Travel & Leisure | 1.67× | ||
| 07 | Kindergarten | Kids & Family | 1.67× | ||
| 08 | Hobby | Home & Garden | 1.66× | ||
| 09 | Flower | Home & Garden | 1.62× | ||
| 10 | Festival | Music & Radio | 1.61× | ||
| 11 | Bars | Travel & Leisure | 1.61× | ||
| 12 | Dogs | Pets & Animals | 1.58× | ||
| 13 | Modern architecture | Arts & Culture | 1.58× | ||
| 14 | Kitchen | Home & Garden | 1.57× | ||
| 15 | Hair products | Beauty & Wellness | 1.57× | ||
| 16 | Happiness | Health | 1.56× | ||
| 17 | Spas | Beauty & Wellness | 1.55× | ||
| 18 | Personal finance | Business & Career | 1.52× | ||
| 19 | Shoes | Fashion & Accessoires | 1.52× | ||
| 20 | Celebrity | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.62× | |
| Convenience Orientation | PREMIUM | 1.55× | |
| Extroversion | THRILL | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.70× | |
| Spirituality | BALANCE | 0.82× | |
| Healthy Lifestyle | BALANCE | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Norway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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