A data profile of the people who buy, follow and care about Norway in Sweden — modelled from more than twelve digital signal sources. Norway has an estimated audience of 2,362,086 people in Sweden.
Norway has an estimated audience of 2,362,086 people in Sweden. 55.3% are female, 44.7% are male, average age 45.7. Top brand affinities: Hemnet, Gina Tricot, Dogs, Google, Scandinavia.
Top brand affinities include Hemnet, Gina Tricot, Dogs, with strongest over-indexing on Hemnet (2.2× the country average).
Demographically, the Norway audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation.
The typical Norway fan in Sweden is more female, around 45.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Hemnet.
The key figures that characterise the Norway profile in Sweden.
55.3% are female, 44.7% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 45.7 |
| Estimated audience size | 2,362,086 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 37% |
of the worldwide Norway audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 10.2% |
| Germany | 9.7% |
| Norway | 5.7% |
The strongest cross-interests of the Norway audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dota 2 | Games | 4.30× | ||
| 02 | League of Legends | Games | 3.83× | ||
| 03 | Hemnet | Home & Garden | 2.20× | ||
| 04 | Gina Tricot | Fashion & Accessoires | 2.20× | ||
| 05 | Fiction books | Literature | 2.09× | ||
| 06 | Dogs | Pets & Animals | 1.94× | ||
| 07 | Crochet | Home & Garden | 1.92× | ||
| 08 | Flower | Home & Garden | 1.91× | ||
| 09 | Meat | Food & Beverages | 1.91× | ||
| 10 | Bars | Travel & Leisure | 1.89× | ||
| 11 | Intersport | Shopping | 1.87× | ||
| 12 | Happiness | Health | 1.85× | ||
| 13 | Hair products | Beauty & Wellness | 1.80× | ||
| 14 | Lindex | Fashion & Accessoires | 1.68× | ||
| 15 | Scandinavia | Travel & Leisure | 1.62× | ||
| 16 | Spas | Beauty & Wellness | 1.62× | ||
| 17 | Internet & Social Media | 1.60× | |||
| 18 | KappAhl | Fashion & Accessoires | 1.60× | ||
| 19 | Shoes | Fashion & Accessoires | 1.52× | ||
| 20 | Kitchen | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.72× | |
| Community Orientation | OPEN | 1.54× | |
| Extroversion | THRILL | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.70× | |
| DIY Mentality | THRILL | 0.78× | |
| Healthy Lifestyle | BALANCE | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Norway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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