Norway Audience in Germany
Norway has an estimated audience of 5,907,571 people in Germany. 54.3% are female, 45.7% are male, average age 44.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Satire, German television comedy, Western Union, Tagesschau, Headphones.
The average Norway fan in Germany is 44.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Satire, German television comedy, Western Union, with strongest over-indexing on Satire (8.09× the country average). Demographically, the Norway audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Pet Ownership, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Norway fans
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 44.3 |
| Estimated audience size | 5,907,571 |
Audience persona
The typical Norway fan in Germany is balanced, around 44.3 years old, with strong Pet Ownership tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,359,297 | 1.05× |
| Bayern | 976,397 | 1.03× |
| Baden-Württemberg | 818,461 | 1.02× |
| Niedersachsen | 637,199 | 1.11× |
| Hessen | 410,886 | 0.91× |
| Sachsen | 314,554 | 1.09× |
| Rheinland-Pfalz | 272,004 | 0.92× |
| Berlin | 245,619 | 0.93× |
| Schleswig-Holstein | 244,317 | 1.15× |
| Brandenburg | 202,299 | 1.1× |
| Thüringen | 146,928 | 0.98× |
| Sachsen-Anhalt | 142,696 | 0.93× |
| Hamburg | 142,440 | 1.07× |
| Mecklenburg-Vorpommern | 127,216 | 1.13× |
| Saarland | 53,577 | 0.74× |
| Bremen | 42,917 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 8.09× | Literature |
| German television comedy | 8.65× | Movies & TV |
| Western Union | 5.56× | Business & Career |
| Tagesschau | 2.57× | Movies & TV |
| Headphones | 5.8× | Technology & Electronics |
| Allgäu | 6.06× | Travel & Leisure |
| Pets | 1.73× | Pets & Animals |
| Hygiene | 2.89× | Beauty & Wellness |
| Transfermarkt | 2.33× | Sports |
| Family | 1.68× | Kids & Family |
| Vacations | 2.29× | Travel & Leisure |
| Automobiles | 1.66× | Cars & Mobility |
| Westdeutscher Rundfunk | 2.82× | Movies & TV |
| Country rap | 4.39× | Music & Radio |
| Maine Coon | 3.33× | Pets & Animals |
| Felix Baumgartner | 3.33× | Sports |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| Philips | 3.14× | Technology & Electronics |
| BAUR | 3.1× | Shopping |
| Freeware | 1.89× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.26 |
| Sports Activity | POWER | 1.22 |
| Healthy Lifestyle | BALANCE | 1.2 |
| Design Affinity | PREMIUM | 1.19 |
| Sustainability | BALANCE | 1.18 |
| Tradition | CONSERVATISM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 10.2% |
| Germany | 9.7% |
| Norway | 5.7% |
See Norway audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Norway have in Germany?
Norway has an estimated audience of 5,907,571 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Norway fans?
54.3% of Norway fans are female, 45.7% are male, with an average age of 44.3 years.
Which brands do Norway fans like most?
Norway fans show strongest brand affinity for Satire (8.09×), German television comedy (8.65×), and Western Union (5.56×) over the country average.
Where do Norway fans live in Germany?
Norway fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,359,297), Bayern (reach 976,397), and Baden-Württemberg (reach 818,461). These three regions account for the largest share of the active audience.
What other brands do Norway fans also like?
Beyond Norway itself, the audience over-indexes on German television comedy (8.65×), Western Union (5.56×), Tagesschau (2.57×), and Headphones (5.8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Norway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.