Rascasse Audience Intelligence

Norway Audience in United States

A data profile of the people who buy, follow and care about Norway in United States — modelled from more than twelve digital signal sources. Norway has an estimated audience of 6,191,236 people in United States.

#67among Country in United States#370among POI in United States#470in Travel & Leisure

The average Norway fan in United States is 42.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sustainable energy, Renewable energy, FedEx, with strongest over-indexing on Sustainable energy (5.31× the country average).

Demographically, the Norway audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Norway fan in United States is balanced, around 42.8 years old, with strong Patriotism tendencies and a notable affinity for Sustainable energy.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Norway profile in United States.

Audience size
6.2M
in United States
Gender
51.3%♀
48.7% male
Age
42.8
average years
Country rank
#5582
POI in United States
Fig. 01

Search interest · 12-month trend

+135%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Norway fans

51.3% are female, 48.7% are male, average age 42.8.

Fig. 02

Gender split

51.3%
Female
48.7%
Male
Demographic split for Norway audience in United States
MetricValue
Female51.3%
Male48.7%
Average age42.8
Estimated audience size6,191,236
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Norway audience in United States
Age bracketShare%
16-1915%
20-2915%
30-3917%
40-4922%
50+31%
Fig. 04

Worldwide distribution

10.2%

of the worldwide Norway audience comes from United States.

Worldwide audience distribution share by country for Norway
CountryShare
United States10.2%
Germany9.7%
Norway5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Norway audience in United States is strongest.

Fig. 05

Top regions by affinity

Norway fans by region: top regions in United States
#RegionReachAffinity×
01Maine~60K2.70×
02Washington~200K1.22×
03Minnesota~100K1.20×
04North Dakota~20K1.19×
05Utah~70K1.18×
06Iowa~60K1.14×
07Montana~20K1.14×
08Alaska~20K1.13×
09Massachusetts~100K1.12×
10California~700K1.08×
11Virginia~200K1.08×
12Wisconsin~100K1.08×
13Texas~600K1.07×
14Colorado~100K1.06×
15Oregon~80K1.06×
16New Hampshire~30K1.05×
17Vermont~10K1.04×
18New York~400K1.03×
19South Dakota~10K1.03×
20New Jersey~200K1.02×
21Idaho~30K1.01×
22Florida~400K0.99×
23Illinois~200K0.99×
24Washington, District of Columbia~20K0.99×
25Connecticut~60K0.98×
26Arizona~100K0.97×
27North Carolina~200K0.96×
28Hawaii~30K0.96×
29Maryland~100K0.95×
30Rhode Island~20K0.92×
31Georgia~200K0.91×
32South Carolina~80K0.91×
33Nevada~50K0.90×
34Kansas~40K0.90×
35Nebraska~30K0.90×
36Pennsylvania~200K0.89×
37Indiana~100K0.89×
38Missouri~90K0.89×
39Michigan~100K0.88×
40Tennessee~100K0.86×
41Oklahoma~60K0.86×
42Delaware~10K0.86×
43Kentucky~60K0.83×
44Ohio~200K0.81×
45New Mexico~30K0.81×
46Arkansas~40K0.80×
47Louisiana~60K0.79×
48Alabama~70K0.76×
49West Virginia~20K0.74×
50Mississippi~40K0.69×
Fig. 06

Affinity by region

Affinity by region — Norway, United States
0.69×1.00×2.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Norway audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Norway audience
#·InterestCategoryAffinity×
01ReindeerPets & Animals11.29×
02LithuaniaTravel & Leisure9.22×
03ScandinaviaTravel & Leisure8.17×
04Sustainable energyHome & Garden5.31×
05Renewable energyBusiness & Career4.10×
06Weather forecastingHome & Garden3.50×
07Circle KShopping3.00×
08FedExBusiness & Career2.91×
09First class travelTravel & Leisure2.86×
10Microwave ovenHome & Garden2.62×
11QVCMovies & TV2.57×
12Solar energyHome & Garden2.34×
13InnovationBusiness & Career2.17×
14Mortgage loansBusiness & Career1.98×
15CruisesTravel & Leisure1.94×
16AirbnbTravel & Leisure1.80×
17PinterestInternet & Social Media1.72×
18GeneticsKids & Family1.65×
19BarbecueFood & Beverages1.61×
20IKEAHome & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Norway audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Norway audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.68×
SustainabilityBALANCE2.01×
Quality AwarenessPREMIUM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Norway audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.94×
Pet OwnershipJOY0.96×
Luxury OrientationPREMIUM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Norway have in United States?

Norway has an estimated audience of 6,191,236 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Norway fans?

51.3% of Norway fans are female, 48.7% are male, with an average age of 42.8 years.

03

Which brands do Norway fans like most?

Norway fans show strongest brand affinity for Sustainable energy (5.31×), Renewable energy (4.1×), and FedEx (2.91×) over the country average.

04

Where do Norway fans live in United States?

Norway fans in United States are most concentrated in California (reach ~700K), Texas (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Norway fans also like?

Beyond Norway itself, the audience over-indexes on Renewable energy (4.1×), FedEx (2.91×), Pinterest (1.72×), and Reindeer (11.29×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Norway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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