A data profile of the people who buy, follow and care about United States in Sweden — modelled from more than twelve digital signal sources. United States has an estimated audience of 1,381,282 people in Sweden.
United States has an estimated audience of 1,381,282 people in Sweden. 47.1% are female, 52.9% are male, average age 43.7. Top brand affinities: Hair products, Vattenfall, Germany, Fiction books, Brad Pitt.
Top brand affinities include Hair products, Vattenfall, Germany, with strongest over-indexing on Hair products (1.5× the country average).
Demographically, the United States audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation.
The typical United States fan in Sweden is balanced, around 43.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Hair products.
The key figures that characterise the United States profile in Sweden.
47.1% are female, 52.9% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 47.1% |
| Male | 52.9% |
| Average age | 43.7 |
| Estimated audience size | 1,381,282 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide United States audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 37.4% |
| Brazil | 4.5% |
| Mexico | 3.9% |
The strongest cross-interests of the United States audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Brad Pitt | Movies & TV | 2.92× | ||
| 02 | Viral video | Internet & Social Media | 2.19× | ||
| 03 | Germany | Travel & Leisure | 2.18× | ||
| 04 | Innovation | Business & Career | 2.02× | ||
| 05 | Vattenfall | Home & Garden | 1.88× | ||
| 06 | Real property | Home & Garden | 1.88× | ||
| 07 | Hairstyle | Beauty & Wellness | 1.82× | ||
| 08 | First-person shooter games | Games | 1.79× | ||
| 09 | Allsvenskan | Sports | 1.77× | ||
| 10 | Science fiction movies | Movies & TV | 1.73× | ||
| 11 | Charity and causes | Business & Career | 1.71× | ||
| 12 | Fiction books | Literature | 1.69× | ||
| 13 | Financial services | Business & Career | 1.65× | ||
| 14 | Gambling | Games | 1.63× | ||
| 15 | Musical theatre | Movies & TV | 1.61× | ||
| 16 | Tattoos | Fashion & Accessoires | 1.57× | ||
| 17 | Modern architecture | Arts & Culture | 1.54× | ||
| 18 | Drawing | Home & Garden | 1.54× | ||
| 19 | New York City | Travel & Leisure | 1.53× | ||
| 20 | Hair products | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.55× | |
| Community Orientation | OPEN | 1.37× | |
| Extroversion | THRILL | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.75× | |
| Healthy Lifestyle | BALANCE | 0.83× | |
| Price Sensitivity | PREMIUM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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