A data profile of the people who buy, follow and care about United States in Belgium — modelled from more than twelve digital signal sources. United States has an estimated audience of 1,145,814 people in Belgium.
United States has an estimated audience of 1,145,814 people in Belgium. 48.0% are female, 52.0% are male, average age 41.1. Top brand affinities: Canada, Music videos, Uniqlo, New York City, Innovation.
Top brand affinities include Canada, Music videos, Uniqlo, with strongest over-indexing on Canada (2.61× the country average).
Demographically, the United States audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Sustainability.
The typical United States fan in Belgium is balanced, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for Canada.
The key figures that characterise the United States profile in Belgium.
48.0% are female, 52.0% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 41.1 |
| Estimated audience size | 1,145,814 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide United States audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 37.4% |
| Brazil | 4.5% |
| Mexico | 3.9% |
The strongest cross-interests of the United States audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sydney | Travel & Leisure | 2.86× | ||
| 02 | Canada | Travel & Leisure | 2.61× | ||
| 03 | Uniqlo | Shopping | 2.35× | ||
| 04 | Mexico | Travel & Leisure | 2.27× | ||
| 05 | Weather | Home & Garden | 2.19× | ||
| 06 | New York City | Travel & Leisure | 2.15× | ||
| 07 | Mixed martial arts | Sports | 2.08× | ||
| 08 | Viral video | Internet & Social Media | 2.07× | ||
| 09 | Helicopter | Cars & Mobility | 2.05× | ||
| 10 | Political science | Business & Career | 1.81× | ||
| 11 | Hollywood | Travel & Leisure | 1.79× | ||
| 12 | Creative Commons | Technology & Electronics | 1.77× | ||
| 13 | London | Travel & Leisure | 1.75× | ||
| 14 | Baggage | Fashion & Accessoires | 1.71× | ||
| 15 | Music videos | Music & Radio | 1.65× | ||
| 16 | Innovation | Business & Career | 1.65× | ||
| 17 | Michael Jackson | Music & Radio | 1.65× | ||
| 18 | Pet store | Pets & Animals | 1.62× | ||
| 19 | Local food | Food & Beverages | 1.60× | ||
| 20 | Greece | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.65× | |
| Sustainability | BALANCE | 1.34× | |
| Early Adopter Mentality | POWER | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.85× | |
| Healthy Lifestyle | BALANCE | 0.86× | |
| Price Sensitivity | PREMIUM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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