A data profile of the people who buy, follow and care about France in Belgium — modelled from more than twelve digital signal sources. France has an estimated audience of 4,722,686 people in Belgium.
The average France fan in Belgium is 42.2 years old, more female, and lives primarily in Hainaut.
The audience is concentrated in Hainaut, Liege, Brussels.
Top brand affinities include Decoration, Child development, French hip hop, with strongest over-indexing on Decoration (1.99× the country average).
Demographically, the France audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Design Affinity, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical France fan in Belgium is more female, around 42.2 years old, with strong Design Affinity tendencies and a notable affinity for Decoration.
The key figures that characterise the France profile in Belgium.
56.8% are female, 43.2% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 42.2 |
| Estimated audience size | 4,722,686 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide France audience comes from Belgium.
| Country | Share |
|---|---|
| France | 15.8% |
| United States | 9.2% |
| Italy | 8.8% |
Where the France audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hainaut | ~900K | 1.97× | |
| 02 | Brussels | ~500K | 1.50× | |
| 03 | Liege | ~600K | 1.49× | |
| 04 | Walloon Brabant | ~200K | 1.42× | |
| 05 | Province of Namur | ~300K | 1.40× | |
| 06 | Luxembourg | ~200K | 1.30× | |
| 07 | Flemish Brabant | ~300K | 0.76× | |
| 08 | Antwerp | ~200K | 0.42× | |
| 09 | West Flanders | ~100K | 0.32× | |
| 10 | East Flanders | ~100K | 0.30× | |
| 11 | Limburg | ~60K | 0.27× |
The strongest cross-interests of the France audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Decoration | Home & Garden | 1.99× | ||
| 02 | Long hair | Beauty & Wellness | 1.97× | ||
| 03 | COS | Shopping | 1.92× | ||
| 04 | Child development | Business & Career | 1.89× | ||
| 05 | Bohemian style | Fashion & Accessoires | 1.82× | ||
| 06 | Handmade | Home & Garden | 1.78× | ||
| 07 | Candle | Home & Garden | 1.78× | ||
| 08 | Maisons du Monde | Home & Garden | 1.77× | ||
| 09 | Afrobeat | Music & Radio | 1.77× | ||
| 10 | French hip hop | Music & Radio | 1.76× | ||
| 11 | Spanish language | Politics & Society | 1.72× | ||
| 12 | Milan | Travel & Leisure | 1.69× | ||
| 13 | Boho-chic | Fashion & Accessoires | 1.68× | ||
| 14 | Eyelash | Beauty & Wellness | 1.66× | ||
| 15 | Isabel Marant | Fashion & Accessoires | 1.63× | ||
| 16 | Made in Italy | Business & Career | 1.62× | ||
| 17 | Danish design | Home & Garden | 1.61× | ||
| 18 | Costume jewelry | Fashion & Accessoires | 1.60× | ||
| 19 | Art film | Movies & TV | 1.54× | ||
| 20 | Stradivarius | Shopping | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.35× | |
| Travelling | THRILL | 1.24× | |
| Pet Ownership | JOY | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.92× | |
| Quality Awareness | PREMIUM | 0.93× | |
| Price Sensitivity | PREMIUM | 0.97× |
France has an estimated audience of 4,722,686 people in Belgium, concentrated in Hainaut and Liege.
56.8% of France fans are female, 43.2% are male, with an average age of 42.2 years.
France fans show strongest brand affinity for Decoration (1.99×), Child development (1.89×), and French hip hop (1.76×) over the country average.
France fans in Belgium are most concentrated in Hainaut (reach ~900K), Liege (reach ~600K), and Brussels (reach ~500K). These three regions account for the largest share of the active audience.
Beyond France itself, the audience over-indexes on Child development (1.89×), French hip hop (1.76×), Maisons du Monde (1.77×), and COS (1.92×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for France. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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