A data profile of the people who buy, follow and care about United States in Austria — modelled from more than twelve digital signal sources. United States has an estimated audience of 805,902 people in Austria.
The average United States fan in Austria is 38.4 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include WhatsApp, Politics, Canada, with strongest over-indexing on WhatsApp (1.63× the country average).
Demographically, the United States audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical United States fan in Austria is balanced, around 38.4 years old, with strong Extroversion tendencies and a notable affinity for WhatsApp.
The key figures that characterise the United States profile in Austria.
47.4% are female, 52.6% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 38.4 |
| Estimated audience size | 805,902 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 19% |
of the worldwide United States audience comes from Austria.
| Country | Share |
|---|---|
| United States | 37.4% |
| Brazil | 4.5% |
| Mexico | 3.9% |
Where the United States audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~200K | 1.54× | |
| 02 | Salzburg | ~60K | 1.04× | |
| 03 | Tyrol | ~60K | 1.02× | |
| 04 | Carinthia (state) | ~40K | 0.98× | |
| 05 | Upper Austria | ~100K | 0.97× | |
| 06 | Lower Austria | ~100K | 0.96× | |
| 07 | Vorarlberg | ~30K | 0.96× | |
| 08 | Burgenland | ~20K | 0.96× | |
| 09 | Styria | ~90K | 0.91× |
The strongest cross-interests of the United States audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | South Africa | Travel & Leisure | 2.87× | ||
| 02 | Canada | Travel & Leisure | 2.19× | ||
| 03 | Anthropology | Business & Career | 2.18× | ||
| 04 | Distance education | Business & Career | 2.15× | ||
| 05 | Outdoors | Travel & Leisure | 1.83× | ||
| 06 | Politics | Politics & Society | 1.75× | ||
| 07 | Tattoos | Fashion & Accessoires | 1.75× | ||
| 08 | Mikaela Shiffrin | Sports | 1.75× | ||
| 09 | Snapchat | Internet & Social Media | 1.69× | ||
| 10 | Internet & Social Media | 1.63× | |||
| 11 | Desserts | Food & Beverages | 1.60× | ||
| 12 | Bicycle | Cars & Mobility | 1.60× | ||
| 13 | Lindsey Vonn | Sports | 1.59× | ||
| 14 | Gambling | Games | 1.59× | ||
| 15 | Blues music | Music & Radio | 1.58× | ||
| 16 | Science fiction movies | Movies & TV | 1.58× | ||
| 17 | Toys | Games | 1.57× | ||
| 18 | First-person shooter games | Games | 1.57× | ||
| 19 | Felix Baumgartner | Sports | 1.56× | ||
| 20 | Drawing | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.30× | |
| Early Adopter Mentality | POWER | 1.26× | |
| Indulgence | JOY | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.83× | |
| Price Sensitivity | PREMIUM | 0.86× | |
| Creativity | OPEN | 0.88× |
United States has an estimated audience of 805,902 people in Austria, concentrated in Vienna and Lower Austria.
47.4% of United States fans are female, 52.6% are male, with an average age of 38.4 years.
United States fans show strongest brand affinity for WhatsApp (1.63×), Politics (1.75×), and Canada (2.19×) over the country average.
United States fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~100K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond United States itself, the audience over-indexes on Politics (1.75×), Canada (2.19×), Tattoos (1.75×), and Desserts (1.6×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.