A data profile of the people who buy, follow and care about Switzerland in Austria — modelled from more than twelve digital signal sources. Switzerland has an estimated audience of 1,691,227 people in Austria.
The average Switzerland fan in Austria is 41.8 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Upper Austria, Lower Austria.
Top brand affinities include Lidl, Austrian Airlines, Cooking, with strongest over-indexing on Lidl (1.68× the country average).
Demographically, the Switzerland audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Switzerland fan in Austria is balanced, around 41.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Lidl.
The key figures that characterise the Switzerland profile in Austria.
49.4% are female, 50.6% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 49.4% |
| Male | 50.6% |
| Average age | 41.8 |
| Estimated audience size | 1,691,227 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 24% |
of the worldwide Switzerland audience comes from Austria.
| Country | Share |
|---|---|
| Italy | 13.3% |
| Germany | 10.5% |
| United States | 9.2% |
Where the Switzerland audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vorarlberg | ~90K | 1.48× | |
| 02 | Tyrol | ~100K | 1.08× | |
| 03 | Carinthia (state) | ~90K | 1.01× | |
| 04 | Upper Austria | ~200K | 1.00× | |
| 05 | Styria | ~200K | 0.95× | |
| 06 | Vienna | ~300K | 0.90× | |
| 07 | Salzburg | ~100K | 0.89× | |
| 08 | Lower Austria | ~200K | 0.88× | |
| 09 | Burgenland | ~40K | 0.83× |
The strongest cross-interests of the Switzerland audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Transfermarkt | Sports | 2.08× | ||
| 02 | Cineplexx Cinemas | Movies & TV | 1.85× | ||
| 03 | Charity and causes | Business & Career | 1.79× | ||
| 04 | Austrian Airlines | Travel & Leisure | 1.76× | ||
| 05 | Hornbach | Shopping | 1.76× | ||
| 06 | Lidl | Shopping | 1.68× | ||
| 07 | Renewable energy | Business & Career | 1.68× | ||
| 08 | Innovation | Business & Career | 1.66× | ||
| 09 | Home improvement | Home & Garden | 1.65× | ||
| 10 | Wikipedia | Internet & Social Media | 1.64× | ||
| 11 | Electronics | Technology & Electronics | 1.64× | ||
| 12 | Festival | Music & Radio | 1.61× | ||
| 13 | Instant messaging | Internet & Social Media | 1.57× | ||
| 14 | Energy | Home & Garden | 1.56× | ||
| 15 | EBay | Shopping | 1.55× | ||
| 16 | Cooking | Food & Beverages | 1.54× | ||
| 17 | Electronic funds transfer | Business & Career | 1.54× | ||
| 18 | Burger King | Food & Beverages | 1.54× | ||
| 19 | FIS Alpine Ski World Cup | Sports | 1.51× | ||
| 20 | Mobile phones | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.64× | |
| Community Orientation | OPEN | 1.41× | |
| Convenience Orientation | PREMIUM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.82× | |
| Sustainability | BALANCE | 0.88× | |
| Creativity | OPEN | 0.94× |
Switzerland has an estimated audience of 1,691,227 people in Austria, concentrated in Vienna and Upper Austria.
49.4% of Switzerland fans are female, 50.6% are male, with an average age of 41.8 years.
Switzerland fans show strongest brand affinity for Lidl (1.68×), Austrian Airlines (1.76×), and Cooking (1.54×) over the country average.
Switzerland fans in Austria are most concentrated in Vienna (reach ~300K), Upper Austria (reach ~200K), and Lower Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Switzerland itself, the audience over-indexes on Austrian Airlines (1.76×), Cooking (1.54×), Hornbach (1.76×), and Home improvement (1.65×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Switzerland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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