A data profile of the people who buy, follow and care about Switzerland in France — modelled from more than twelve digital signal sources. Switzerland has an estimated audience of 6,930,846 people in France.
The average Switzerland fan in France is 44.3 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Grand Est.
Top brand affinities include Real property, Midi Libre, EBay, with strongest over-indexing on Real property (2.12× the country average).
Demographically, the Switzerland audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Patriotism, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Switzerland fan in France is balanced, around 44.3 years old, with strong Patriotism tendencies and a notable affinity for Real property.
The key figures that characterise the Switzerland profile in France.
48.5% are female, 51.5% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 48.5% |
| Male | 51.5% |
| Average age | 44.3 |
| Estimated audience size | 6,930,846 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Switzerland audience comes from France.
| Country | Share |
|---|---|
| Italy | 13.3% |
| Germany | 10.5% |
| United States | 9.2% |
Where the Switzerland audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~2.5M | 1.98× | |
| 02 | Auvergne-Rhône-Alpes | ~1M | 1.48× | |
| 03 | Grand Est | ~700K | 1.29× | |
| 04 | Provence-Alpes-Côte d'Azur | ~600K | 1.18× | |
| 05 | Bourgogne-Franche-Comté | ~300K | 1.03× | |
| 06 | Hauts-de-France | ~600K | 0.92× | |
| 07 | Occitanie | ~500K | 0.91× | |
| 08 | Nouvelle-Aquitaine | ~500K | 0.82× | |
| 09 | Normandy | ~300K | 0.79× | |
| 10 | Centre-Val de Loire | ~200K | 0.78× | |
| 11 | Corsica | ~30K | 0.78× | |
| 12 | Pays de la Loire | ~300K | 0.73× | |
| 13 | Brittany | ~200K | 0.72× |
The strongest cross-interests of the Switzerland audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lufthansa | Travel & Leisure | 3.33× | ||
| 02 | Permanent residency | Business & Career | 3.00× | ||
| 03 | Tinder | Internet & Social Media | 3.00× | ||
| 04 | Kitchen garden | Home & Garden | 3.00× | ||
| 05 | Midi Libre | News | 2.58× | ||
| 06 | Western Union | Business & Career | 2.26× | ||
| 07 | Real property | Home & Garden | 2.12× | ||
| 08 | Ryanair | Travel & Leisure | 1.95× | ||
| 09 | EBay | Shopping | 1.89× | ||
| 10 | Center Parcs | Travel & Leisure | 1.88× | ||
| 11 | Volotea | Travel & Leisure | 1.82× | ||
| 12 | Innovation | Business & Career | 1.77× | ||
| 13 | TotalEnergies | Cars & Mobility | 1.76× | ||
| 14 | Kitchen | Home & Garden | 1.70× | ||
| 15 | Indeed.com | Business & Career | 1.59× | ||
| 16 | Internet & Social Media | 1.58× | |||
| 17 | EasyJet | Travel & Leisure | 1.58× | ||
| 18 | CAC 40 | Business & Career | 1.58× | ||
| 19 | MSN | News | 1.55× | ||
| 20 | Apartment | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.00× | |
| Indulgence | JOY | 1.72× | |
| Quality Awareness | PREMIUM | 1.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.79× | |
| Price Sensitivity | PREMIUM | 0.83× | |
| Healthy Lifestyle | BALANCE | 0.84× |
Switzerland has an estimated audience of 6,930,846 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
48.5% of Switzerland fans are female, 51.5% are male, with an average age of 44.3 years.
Switzerland fans show strongest brand affinity for Real property (2.12×), Midi Libre (2.58×), and EBay (1.89×) over the country average.
Switzerland fans in France are most concentrated in Île-de-France (reach ~2.5M), Auvergne-Rhône-Alpes (reach ~1M), and Grand Est (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Switzerland itself, the audience over-indexes on Midi Libre (2.58×), EBay (1.89×), Ryanair (1.95×), and Innovation (1.77×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Switzerland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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