Rascasse Audience Intelligence

Switzerland Audience in United States

A data profile of the people who buy, follow and care about Switzerland in United States — modelled from more than twelve digital signal sources. Switzerland has an estimated audience of 9,509,638 people in United States.

#43among Country in United States#236among POI in United States#332in Travel & Leisure

The average Switzerland fan in United States is 42.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Nordstrom, Cooking, Home improvement, with strongest over-indexing on Nordstrom (3.14× the country average).

Demographically, the Switzerland audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Indulgence, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Switzerland fan in United States is balanced, around 42.3 years old, with strong Indulgence tendencies and a notable affinity for Nordstrom.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Switzerland profile in United States.

Audience size
9.5M
in United States
Gender
53.5%♀
46.5% male
Age
42.3
average years
Country rank
#3762
POI in United States
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Switzerland fans

53.5% are female, 46.5% are male, average age 42.3.

Fig. 02

Gender split

53.5%
Female
46.5%
Male
Demographic split for Switzerland audience in United States
MetricValue
Female53.5%
Male46.5%
Average age42.3
Estimated audience size9,509,638
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Switzerland audience in United States
Age bracketShare%
16-1915%
20-2916%
30-3918%
40-4922%
50+29%
Fig. 04

Worldwide distribution

9.2%

of the worldwide Switzerland audience comes from United States.

Worldwide audience distribution share by country for Switzerland
CountryShare
Italy13.3%
Germany10.5%
United States9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Switzerland audience in United States is strongest.

Fig. 05

Top regions by affinity

Switzerland fans by region: top regions in United States
#RegionReachAffinity×
01New York~900K1.72×
02Iowa~100K1.38×
03Florida~800K1.32×
04California~1.5M1.28×
05Oklahoma~100K1.27×
06Louisiana~200K1.25×
07Georgia~400K1.22×
08Arizona~200K1.21×
09Massachusetts~200K1.19×
10Nevada~100K1.18×
11Texas~1M1.17×
12New Jersey~300K1.17×
13Virginia~300K1.12×
14Hawaii~50K1.12×
15Washington, District of Columbia~30K1.12×
16Utah~90K1.08×
17Connecticut~100K1.07×
18Illinois~300K1.05×
19Maryland~200K1.02×
20Colorado~200K1.02×
21Alabama~100K1.02×
22Kansas~80K1.02×
23Missouri~200K1.01×
24North Carolina~300K1.00×
25Washington~200K1.00×
26Arkansas~80K1.00×
27Tennessee~200K0.98×
28Minnesota~100K0.98×
29Kentucky~100K0.98×
30Rhode Island~30K0.98×
31Pennsylvania~300K0.96×
32West Virginia~40K0.95×
33Maine~30K0.94×
34South Carolina~100K0.93×
35Oregon~100K0.91×
36New Hampshire~30K0.91×
37Alaska~20K0.91×
38Michigan~200K0.89×
39Indiana~200K0.89×
40Ohio~300K0.88×
41Nebraska~40K0.87×
42Delaware~20K0.86×
43New Mexico~40K0.85×
44Idaho~40K0.84×
45Wisconsin~100K0.82×
46Mississippi~60K0.82×
47North Dakota~20K0.77×
48Vermont~10K0.77×
49Montana~20K0.75×
50South Dakota~20K0.74×
Fig. 06

Affinity by region

Affinity by region — Switzerland, United States
0.74×1.00×1.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Switzerland audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Switzerland audience
#·InterestCategoryAffinity×
01Ulysse NardinFashion & Accessoires10.61×
02BreitlingFashion & Accessoires8.72×
03TissotFashion & Accessoires8.51×
04TAG HeuerFashion & Accessoires7.25×
05CartierFashion & Accessoires3.95×
06RolexFashion & Accessoires3.90×
07NordstromShopping3.14×
08HandbagsFashion & Accessoires2.37×
09Dunkin' DonutsFood & Beverages2.30×
10IKEAHome & Garden2.12×
11VeganismFood & Beverages2.02×
12PowerballGames2.00×
13CouponsShopping1.96×
14Burger KingFood & Beverages1.92×
15Home improvementHome & Garden1.89×
16Home AppliancesHome & Garden1.82×
17CookingFood & Beverages1.75×
18WalmartShopping1.62×
19BeerFood & Beverages1.55×
20FurnitureHome & Garden1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Switzerland audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Switzerland audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.71×
Quality AwarenessPREMIUM1.58×
Convenience OrientationPREMIUM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Switzerland audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.88×
Social Media UsageJOY0.91×
Family OrientationCONSERVATISM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Switzerland have in United States?

Switzerland has an estimated audience of 9,509,638 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Switzerland fans?

53.5% of Switzerland fans are female, 46.5% are male, with an average age of 42.3 years.

03

Which brands do Switzerland fans like most?

Switzerland fans show strongest brand affinity for Nordstrom (3.14×), Cooking (1.75×), and Home improvement (1.89×) over the country average.

04

Where do Switzerland fans live in United States?

Switzerland fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and New York (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Switzerland fans also like?

Beyond Switzerland itself, the audience over-indexes on Cooking (1.75×), Home improvement (1.89×), Coupons (1.96×), and TAG Heuer (7.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in United States

See Switzerland audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Switzerland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →