Switzerland Audience in United States

Switzerland has an estimated audience of 9,509,638 people in United States. 53.5% are female, 46.5% are male, average age 42.3. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, Honda HR-V, Pre-school playgroup, Vacheron Constantin, Boucheron.

The average Switzerland fan in United States is 42.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, Honda HR-V, Pre-school playgroup, with strongest over-indexing on Kia Sportage (32.73× the country average). Demographically, the Switzerland audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of Switzerland fans

Demographic split for Switzerland audience in United States
MetricValue
Female53.5%
Male46.5%
Average age42.3
Estimated audience size9,509,638

Audience persona

The typical Switzerland fan in United States is balanced, around 42.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Switzerland in United States
RegionReachAffinity
California1,465,6321.4×
Texas1,021,5181.25×
Florida852,6911.32×
New York707,8181.33×
Illinois343,2581.08×
Georgia337,4091.15×
Pennsylvania316,0680.99×
New Jersey307,0121.27×
North Carolina303,5861.06×
Virginia280,2881.21×
Ohio262,8800.9×
Arizona253,7801.31×
Massachusetts253,4731.35×
Michigan236,3420.95×
Washington219,1341.15×
Tennessee187,9430.99×
Maryland183,5241.12×
Colorado163,4091.09×
Indiana161,5650.93×
Missouri143,8190.94×
South Carolina135,9500.95×
Minnesota132,8070.97×
Wisconsin123,4260.86×
Alabama123,3410.93×
Louisiana116,2080.95×
Oregon109,9041.01×
Kentucky106,8720.9×
Connecticut105,7081.11×
Utah103,0171.21×
Nevada100,8081.1×
Oklahoma96,4980.91×
Arkansas69,5780.89×
Kansas66,5940.89×
Mississippi62,4960.8×
Iowa61,6260.79×
Hawaii49,7431.22×
Idaho43,4440.91×
New Mexico41,5420.87×
Nebraska39,4920.83×
New Hampshire35,0170.93×
Washington, District of Columbia34,6671.21×
West Virginia30,8400.7×
Rhode Island28,5500.94×
Maine27,5470.81×
Delaware21,0200.8×
Montana20,4560.78×
Alaska19,9260.98×
North Dakota15,6150.8×
South Dakota15,3060.7×
Vermont12,9990.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Switzerland audience
BrandAffinityCategory
Kia Sportage32.73×Cars & Mobility
Honda HR-V21.82×Cars & Mobility
Pre-school playgroup24.39×Kids & Family
Vacheron Constantin11.15×Fashion & Accessoires
Boucheron17×Fashion & Accessoires
TAG Heuer8.39×Fashion & Accessoires
Patek Philippe8.14×Fashion & Accessoires
Jeep Grand Cherokee6.36×Cars & Mobility
Livemusic3.09×Music & Radio
Panerai10.63×Fashion & Accessoires
Cartier5.45×Fashion & Accessoires
Breitling10.61×Fashion & Accessoires
Tissot10.45×Fashion & Accessoires
Givenchy5.58×Fashion & Accessoires
Powerball2.32×Games
Hobby Lobby2.12×Home & Garden
Rolex4.79×Fashion & Accessoires
Best Buy1.97×Shopping
Hublot8.03×Fashion & Accessoires
Chaumet18.37×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Switzerland audience
TraitClusterScore
Luxury OrientationPREMIUM1.82
Design AffinityPREMIUM1.69
TravellingTHRILL1.51
Quality AwarenessPREMIUM1.49
PatriotismCONSERVATISM1.46
Convenience OrientationPREMIUM1.38

Worldwide distribution

Worldwide audience distribution share by country for Switzerland
CountryShare
Italy13.3%
Germany10.5%
United States9.2%

See Switzerland audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does Switzerland have in United States?

Switzerland has an estimated audience of 9,509,638 people in United States, concentrated in California and Texas.

What is the gender split and age of Switzerland fans?

53.5% of Switzerland fans are female, 46.5% are male, with an average age of 42.3 years.

Which brands do Switzerland fans like most?

Switzerland fans show strongest brand affinity for Kia Sportage (32.73×), Honda HR-V (21.82×), and Pre-school playgroup (24.39×) over the country average.

Where do Switzerland fans live in United States?

Switzerland fans in United States are most concentrated in California (reach 1,465,632), Texas (reach 1,021,518), and Florida (reach 852,691). These three regions account for the largest share of the active audience.

What other brands do Switzerland fans also like?

Beyond Switzerland itself, the audience over-indexes on Honda HR-V (21.82×), Pre-school playgroup (24.39×), Vacheron Constantin (11.15×), and Boucheron (17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Switzerland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.