A data profile of the people who buy, follow and care about Denmark in Sweden — modelled from more than twelve digital signal sources. Denmark has an estimated audience of 1,578,985 people in Sweden.
Denmark has an estimated audience of 1,578,985 people in Sweden. 57.2% are female, 42.8% are male, average age 45.6. Top brand affinities: Hemnet, Elgiganten, Gina Tricot, KappAhl, Scandinavia.
Top brand affinities include Hemnet, Elgiganten, Gina Tricot, with strongest over-indexing on Hemnet (1.82× the country average).
Demographically, the Denmark audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability.
The typical Denmark fan in Sweden is more female, around 45.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Hemnet.
The key figures that characterise the Denmark profile in Sweden.
57.2% are female, 42.8% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 45.6 |
| Estimated audience size | 1,578,985 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 37% |
of the worldwide Denmark audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 10.4% |
| Vietnam | 9.4% |
| Germany | 8.5% |
The strongest cross-interests of the Denmark audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Iceland | Travel & Leisure | 4.07× | ||
| 02 | Germany | Travel & Leisure | 2.52× | ||
| 03 | Innovation | Business & Career | 2.52× | ||
| 04 | Apple TV | Movies & TV | 2.26× | ||
| 05 | Real property | Home & Garden | 2.16× | ||
| 06 | KappAhl | Fashion & Accessoires | 1.98× | ||
| 07 | Siberian Husky | Pets & Animals | 1.94× | ||
| 08 | Rottweiler | Pets & Animals | 1.94× | ||
| 09 | Vattenfall | Home & Garden | 1.83× | ||
| 10 | French Bulldog | Pets & Animals | 1.83× | ||
| 11 | Hemnet | Home & Garden | 1.82× | ||
| 12 | Gina Tricot | Fashion & Accessoires | 1.82× | ||
| 13 | Weaving | Fashion & Accessoires | 1.73× | ||
| 14 | Winery | Food & Beverages | 1.65× | ||
| 15 | Crochet | Home & Garden | 1.63× | ||
| 16 | Flower | Home & Garden | 1.61× | ||
| 17 | Science | Business & Career | 1.59× | ||
| 18 | Elgiganten | Shopping | 1.58× | ||
| 19 | Scandinavia | Travel & Leisure | 1.56× | ||
| 20 | Airbnb | Travel & Leisure | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.48× | |
| Sustainability | BALANCE | 1.27× | |
| Quality Awareness | PREMIUM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.86× | |
| Mindfulness | BALANCE | 0.91× | |
| Healthy Lifestyle | BALANCE | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Denmark. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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