A data profile of the people who buy, follow and care about Denmark in Norway — modelled from more than twelve digital signal sources. Denmark has an estimated audience of 1,032,946 people in Norway.
Denmark has an estimated audience of 1,032,946 people in Norway. 59.2% are female, 40.8% are male, average age 45.0. Top brand affinities: Biltema, KappAhl, Gina Tricot, Science, Germany.
Top brand affinities include Biltema, KappAhl, Gina Tricot, with strongest over-indexing on Biltema (1.96× the country average).
Demographically, the Denmark audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability.
The typical Denmark fan in Norway is more female, around 45.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Biltema.
The key figures that characterise the Denmark profile in Norway.
59.2% are female, 40.8% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 45.0 |
| Estimated audience size | 1,032,946 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 25% | |
| 50+ | 35% |
of the worldwide Denmark audience comes from Norway.
| Country | Share |
|---|---|
| United States | 10.4% |
| Vietnam | 9.4% |
| Germany | 8.5% |
The strongest cross-interests of the Denmark audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Germany | Travel & Leisure | 2.43× | ||
| 02 | KappAhl | Fashion & Accessoires | 2.26× | ||
| 03 | Fast casual restaurants | Food & Beverages | 2.03× | ||
| 04 | Biltema | Business & Career | 1.96× | ||
| 05 | Island | Travel & Leisure | 1.95× | ||
| 06 | Copenhagen | Travel & Leisure | 1.93× | ||
| 07 | Hairstyle | Beauty & Wellness | 1.89× | ||
| 08 | Innovation | Business & Career | 1.88× | ||
| 09 | Cruises | Travel & Leisure | 1.68× | ||
| 10 | Gina Tricot | Fashion & Accessoires | 1.67× | ||
| 11 | Modern architecture | Arts & Culture | 1.67× | ||
| 12 | Kindergarten | Kids & Family | 1.65× | ||
| 13 | Science | Business & Career | 1.56× | ||
| 14 | Bars | Travel & Leisure | 1.55× | ||
| 15 | Spas | Beauty & Wellness | 1.53× | ||
| 16 | Danish design | Home & Garden | 1.53× | ||
| 17 | Hair products | Beauty & Wellness | 1.52× | ||
| 18 | Festival | Music & Radio | 1.52× | ||
| 19 | Meat | Food & Beverages | 1.52× | ||
| 20 | Dinner | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.50× | |
| Sustainability | BALANCE | 1.37× | |
| Community Orientation | OPEN | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.91× | |
| Mindfulness | BALANCE | 0.98× | |
| Creativity | OPEN | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Denmark. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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