A data profile of the people who buy, follow and care about Italy in Norway — modelled from more than twelve digital signal sources. Italy has an estimated audience of 815,222 people in Norway.
Italy has an estimated audience of 815,222 people in Norway. 61.7% are female, 38.3% are male, average age 43.6. Top brand affinities: Biltema, KappAhl, FIFA World Cup, Flower, Premier League.
Top brand affinities include Biltema, KappAhl, FIFA World Cup, with strongest over-indexing on Biltema (2.98× the country average).
Demographically, the Italy audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Spirituality, Community Orientation.
The typical Italy fan in Norway is more female, around 43.6 years old, with strong Spirituality tendencies and a notable affinity for Biltema.
The key figures that characterise the Italy profile in Norway.
61.7% are female, 38.3% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 43.6 |
| Estimated audience size | 815,222 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Italy audience comes from Norway.
| Country | Share |
|---|---|
| Italy | 16.8% |
| United States | 11.9% |
| Germany | 5.0% |
The strongest cross-interests of the Italy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jotex | Shopping | 4.07× | ||
| 02 | La Liga | Sports | 3.05× | ||
| 03 | Biltema | Business & Career | 2.98× | ||
| 04 | KappAhl | Fashion & Accessoires | 2.50× | ||
| 05 | Swimming pool | Sports | 2.24× | ||
| 06 | Premier League | Sports | 2.11× | ||
| 07 | FIFA World Cup | Sports | 2.04× | ||
| 08 | UEFA Champions League | Sports | 2.03× | ||
| 09 | Flower | Home & Garden | 1.89× | ||
| 10 | Weaving | Fashion & Accessoires | 1.86× | ||
| 11 | Skirt | Fashion & Accessoires | 1.82× | ||
| 12 | Vegetable | Food & Beverages | 1.82× | ||
| 13 | Modern architecture | Arts & Culture | 1.70× | ||
| 14 | Hobby | Home & Garden | 1.69× | ||
| 15 | Crochet | Home & Garden | 1.67× | ||
| 16 | Gina Tricot | Fashion & Accessoires | 1.66× | ||
| 17 | Lunch | Food & Beverages | 1.61× | ||
| 18 | Spar (retailer) | Shopping | 1.60× | ||
| 19 | Cruises | Travel & Leisure | 1.57× | ||
| 20 | Spas | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.39× | |
| Community Orientation | OPEN | 1.33× | |
| Travelling | THRILL | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.83× | |
| Price Sensitivity | PREMIUM | 0.85× | |
| Creativity | OPEN | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Italy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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