A data profile of the people who buy, follow and care about Italy in Argentina — modelled from more than twelve digital signal sources. Italy has an estimated audience of 1,636,407 people in Argentina.
Italy has an estimated audience of 1,636,407 people in Argentina. 59.7% are female, 40.3% are male, average age 38.6. Top brand affinities: Non-alcoholic beverage, Air France, Omio, Pfizer, Holiday Inn.
Top brand affinities include Non-alcoholic beverage, Air France, Omio, with strongest over-indexing on Non-alcoholic beverage (1.58× the country average).
Demographically, the Italy audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Convenience Orientation, Travelling.
The typical Italy fan in Argentina is more female, around 38.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Non-alcoholic beverage.
The key figures that characterise the Italy profile in Argentina.
59.7% are female, 40.3% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 38.6 |
| Estimated audience size | 1,636,407 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 21% |
of the worldwide Italy audience comes from Argentina.
| Country | Share |
|---|---|
| Italy | 16.8% |
| United States | 11.9% |
| Germany | 5.0% |
The strongest cross-interests of the Italy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pfizer | Health | 1.76× | ||
| 02 | 23andMe | Health | 1.74× | ||
| 03 | Emigration | Politics & Society | 1.72× | ||
| 04 | Holiday Inn | Travel & Leisure | 1.68× | ||
| 05 | Holiday Inn Express | Travel & Leisure | 1.68× | ||
| 06 | God in Islam | Politics & Society | 1.66× | ||
| 07 | Cubism | Arts & Culture | 1.65× | ||
| 08 | Omio | Travel & Leisure | 1.64× | ||
| 09 | Best Western | Travel & Leisure | 1.61× | ||
| 10 | Non-alcoholic beverage | Food & Beverages | 1.58× | ||
| 11 | Growth hormone | Health | 1.58× | ||
| 12 | Freedom of thought | Politics & Society | 1.57× | ||
| 13 | Air France | Travel & Leisure | 1.56× | ||
| 14 | Food intolerance | Food & Beverages | 1.56× | ||
| 15 | Montpellier HSC | Sports | 1.55× | ||
| 16 | FlixBus | Cars & Mobility | 1.54× | ||
| 17 | Convenience food | Food & Beverages | 1.52× | ||
| 18 | Vietnam Airlines | Travel & Leisure | 1.52× | ||
| 19 | Luc Besson | Movies & TV | 1.51× | ||
| 20 | Lidl | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.28× | |
| Travelling | THRILL | 1.21× | |
| Indulgence | JOY | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.80× | |
| Early Adopter Mentality | POWER | 0.83× | |
| Price Sensitivity | PREMIUM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Italy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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