A data profile of the people who buy, follow and care about Italy in Ireland — modelled from more than twelve digital signal sources. Italy has an estimated audience of 922,018 people in Ireland.
Italy has an estimated audience of 922,018 people in Ireland. 60.4% are female, 39.6% are male, average age 42.5. Top brand affinities: Malta, Pedicure, El Corte Inglés, New Look, Mineral water.
Top brand affinities include Malta, Pedicure, El Corte Inglés, with strongest over-indexing on Malta (3.32× the country average).
Demographically, the Italy audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Quality Awareness, Indulgence.
The typical Italy fan in Ireland is more female, around 42.5 years old, with strong Quality Awareness tendencies and a notable affinity for Malta.
The key figures that characterise the Italy profile in Ireland.
60.4% are female, 39.6% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 42.5 |
| Estimated audience size | 922,018 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 25% |
of the worldwide Italy audience comes from Ireland.
| Country | Share |
|---|---|
| Italy | 16.8% |
| United States | 11.9% |
| Germany | 5.0% |
The strongest cross-interests of the Italy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | El Corte Inglés | Shopping | 4.09× | ||
| 02 | Malta | Travel & Leisure | 3.32× | ||
| 03 | New Look | Fashion & Accessoires | 2.24× | ||
| 04 | Rome | Travel & Leisure | 1.98× | ||
| 05 | Curly Hair | Beauty & Wellness | 1.93× | ||
| 06 | Mineral water | Food & Beverages | 1.81× | ||
| 07 | Milan | Travel & Leisure | 1.81× | ||
| 08 | Target Corporation | Shopping | 1.74× | ||
| 09 | Pedicure | Beauty & Wellness | 1.73× | ||
| 10 | Bikini | Fashion & Accessoires | 1.69× | ||
| 11 | Stradivarius | Shopping | 1.67× | ||
| 12 | COS | Shopping | 1.59× | ||
| 13 | Shih Tzu | Pets & Animals | 1.59× | ||
| 14 | Beagle | Pets & Animals | 1.57× | ||
| 15 | Hair straightening | Beauty & Wellness | 1.56× | ||
| 16 | Ibiza | Travel & Leisure | 1.55× | ||
| 17 | French Bulldog | Pets & Animals | 1.54× | ||
| 18 | Non-alcoholic beverage | Food & Beverages | 1.53× | ||
| 19 | Rottweiler | Pets & Animals | 1.53× | ||
| 20 | Poodle | Pets & Animals | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.29× | |
| Indulgence | JOY | 1.26× | |
| Convenience Orientation | PREMIUM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.78× | |
| Early Adopter Mentality | POWER | 0.83× | |
| Spirituality | BALANCE | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Italy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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