A data profile of the people who buy, follow and care about Republic of Ireland in Ireland — modelled from more than twelve digital signal sources. Republic of Ireland has an estimated audience of 2,464,416 people in Ireland.
Republic of Ireland has an estimated audience of 2,464,416 people in Ireland. 57.4% are female, 42.6% are male, average age 42.0. Top brand affinities: Criminal Minds, PC World (retailer), My Little Pony.
Top brand affinities include Criminal Minds, PC World (retailer), My Little Pony, with strongest over-indexing on Criminal Minds (1.51× the country average).
Demographically, the Republic of Ireland audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
The typical Republic of Ireland fan in Ireland is more female, around 42.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Criminal Minds.
The key figures that characterise the Republic of Ireland profile in Ireland.
57.4% are female, 42.6% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 42.0 |
| Estimated audience size | 2,464,416 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 25% |
of the worldwide Republic of Ireland audience comes from Ireland.
| Country | Share |
|---|---|
| United Kingdom | 19.4% |
| United States | 13.8% |
| Taiwan | 10.9% |
The strongest cross-interests of the Republic of Ireland audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | PC World (retailer) | Technology & Electronics | 1.53× | ||
| 02 | My Little Pony | Kids & Family | 1.52× | ||
| 03 | Criminal Minds | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.30× | |
| Quality Awareness | PREMIUM | 1.21× | |
| DIY Mentality | THRILL | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.81× | |
| Spirituality | BALANCE | 0.85× | |
| Pet Ownership | JOY | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Republic of Ireland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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