A data profile of the people who buy, follow and care about Ireland in Ireland — modelled from more than twelve digital signal sources. Ireland has an estimated audience of 2,579,261 people in Ireland.
Ireland has an estimated audience of 2,579,261 people in Ireland. 57.3% are female, 42.7% are male, average age 41.5. Top brand affinities: Malta, Australian Shepherd, El Corte Inglés, Maje, Reformation.
Top brand affinities include Malta, Australian Shepherd, El Corte Inglés, with strongest over-indexing on Malta (2.71× the country average).
Demographically, the Ireland audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Career Orientation, Indulgence.
The typical Ireland fan in Ireland is more female, around 41.5 years old, with strong Career Orientation tendencies and a notable affinity for Malta.
The key figures that characterise the Ireland profile in Ireland.
57.3% are female, 42.7% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 41.5 |
| Estimated audience size | 2,579,261 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 24% |
of the worldwide Ireland audience comes from Ireland.
| Country | Share |
|---|---|
| United Kingdom | 27.3% |
| United States | 19.4% |
| Ireland | 4.3% |
The strongest cross-interests of the Ireland audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Malta | Travel & Leisure | 2.71× | ||
| 02 | El Corte Inglés | Shopping | 2.30× | ||
| 03 | HydraFacial | Beauty & Wellness | 1.90× | ||
| 04 | Mytheresa.com | Shopping | 1.74× | ||
| 05 | Reformation | Politics & Society | 1.56× | ||
| 06 | Kate Spade New York | Fashion & Accessoires | 1.53× | ||
| 07 | Australian Shepherd | Pets & Animals | 1.52× | ||
| 08 | Maje | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.25× | |
| Indulgence | JOY | 1.21× | |
| Healthy Lifestyle | BALANCE | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.59× | |
| Family Orientation | CONSERVATISM | 0.59× | |
| Mindfulness | BALANCE | 0.62× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Ireland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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