A data profile of the people who buy, follow and care about United Kingdom in Ireland — modelled from more than twelve digital signal sources. United Kingdom has an estimated audience of 1,413,059 people in Ireland.
United Kingdom has an estimated audience of 1,413,059 people in Ireland. 58.6% are female, 41.4% are male, average age 42.4. Top brand affinities: London, Sydney, Canada, BBC Sport, New Zealand.
Top brand affinities include London, Sydney, Canada, with strongest over-indexing on London (1.86× the country average).
Demographically, the United Kingdom audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
The typical United Kingdom fan in Ireland is more female, around 42.4 years old, with strong Convenience Orientation tendencies and a notable affinity for London.
The key figures that characterise the United Kingdom profile in Ireland.
58.6% are female, 41.4% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 42.4 |
| Estimated audience size | 1,413,059 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 25% |
of the worldwide United Kingdom audience comes from Ireland.
| Country | Share |
|---|---|
| United Kingdom | 17.4% |
| United States | 15.5% |
| Australia | 7.0% |
The strongest cross-interests of the United Kingdom audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | London | Travel & Leisure | 1.86× | ||
| 02 | Cupra Kiro | Sports | 1.77× | ||
| 03 | Sydney | Travel & Leisure | 1.72× | ||
| 04 | New Zealand | Travel & Leisure | 1.64× | ||
| 05 | Canada | Travel & Leisure | 1.58× | ||
| 06 | Singapore | Travel & Leisure | 1.57× | ||
| 07 | Karaoke | Music & Radio | 1.57× | ||
| 08 | BBC Sport | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.23× | |
| Community Orientation | OPEN | 1.16× | |
| Individualism | JOY | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.92× | |
| Creativity | OPEN | 0.92× | |
| Early Adopter Mentality | POWER | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for United Kingdom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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