Rascasse Audience Intelligence

Northern Ireland Audience in Ireland

A data profile of the people who buy, follow and care about Northern Ireland in Ireland — modelled from more than twelve digital signal sources. Northern Ireland has an estimated audience of 1,238,495 people in Ireland.

#4among Country in Ireland#19among POI in Ireland#21in Travel & Leisure

Northern Ireland has an estimated audience of 1,238,495 people in Ireland. 53.1% are female, 46.9% are male, average age 42.7.

Demographically, the Northern Ireland audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Convenience Orientation, Tradition.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-14.

Section 01

At a glance

The key figures that characterise the Northern Ireland profile in Ireland.

Audience size
1.2M
in Ireland
Gender
53.1%♀
46.9% male
Age
42.7
average years
Country rank
#244
POI in Ireland
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Northern Ireland fans

53.1% are female, 46.9% are male, average age 42.7.

Fig. 02

Gender split

53.1%
Female
46.9%
Male
Demographic split for Northern Ireland audience in Ireland
MetricValue
Female53.1%
Male46.9%
Average age42.7
Estimated audience size1,238,495
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Northern Ireland audience in Ireland
Age bracketShare%
16-1912%
20-2916%
30-3920%
40-4924%
50+27%
Fig. 04

Worldwide distribution

17.3%

of the worldwide Northern Ireland audience comes from Ireland.

Worldwide audience distribution share by country for Northern Ireland
CountryShare
United Kingdom56.1%
Ireland17.3%
United States9.7%
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Northern Ireland audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Northern Ireland audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.23×
TraditionCONSERVATISM1.15×
Family OrientationCONSERVATISM1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Northern Ireland audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.77×
Risk AppetiteTHRILL0.79×
Luxury OrientationPREMIUM0.80×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Ireland who actively search for Northern Ireland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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