Rascasse Audience Intelligence

Northern Ireland Audience in Germany

A data profile of the people who buy, follow and care about Northern Ireland in Germany — modelled from more than twelve digital signal sources. Northern Ireland has an estimated audience of 244,616 people in Germany.

#158among Country in Germany#1945among POI in Germany#1635in Travel & Leisure

The average Northern Ireland fan in Germany is 37.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sandra Bullock, Ryan Gosling, Non-alcoholic beverage, with strongest over-indexing on Sandra Bullock (7.57× the country average).

Demographically, the Northern Ireland audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Northern Ireland fan in Germany is more male, around 37.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Sandra Bullock.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Northern Ireland profile in Germany.

Audience size
245K
in Germany
Gender
42.2%♀
57.8% male
Age
37.4
average years
Country rank
#19957
POI in Germany
Fig. 01

Search interest · 12-month trend

+15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Northern Ireland fans

42.2% are female, 57.8% are male, average age 37.4.

Fig. 02

Gender split

42.2%
Female
57.8%
Male
Demographic split for Northern Ireland audience in Germany
MetricValue
Female42.2%
Male57.8%
Average age37.4
Estimated audience size244,616
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Northern Ireland audience in Germany
Age bracketShare%
16-1910%
20-2935%
30-3924%
40-4922%
50+9%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Northern Ireland audience comes from Germany.

Worldwide audience distribution share by country for Northern Ireland
CountryShare
United Kingdom56.1%
Ireland17.3%
United States9.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Northern Ireland audience in Germany is strongest.

Fig. 05

Top regions by affinity

Northern Ireland fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~60K1.12×
02Bayern~40K1.04×
03Hessen~20K1.04×
04Rheinland-Pfalz~10K1.04×
05Sachsen~10K1.04×
06Niedersachsen~20K1.03×
07Baden-Württemberg~30K1.02×
08Mecklenburg-Vorpommern~5K1.02×
09Bremen~2K1.02×
10Schleswig-Holstein~9K1.01×
11Hamburg~6K1.00×
12Berlin~10K0.99×
13Thüringen~6K0.97×
14Saarland~3K0.94×
15Brandenburg~7K0.91×
16Sachsen-Anhalt~6K0.87×
Fig. 06

Affinity by region

Affinity by region — Northern Ireland, Germany
0.87×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Northern Ireland audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Northern Ireland audience
#·InterestCategoryAffinity×
01Jet skiSports10.72×
02Sandra BullockMovies & TV7.57×
03Ryan GoslingMovies & TV7.03×
04Non-alcoholic beverageFood & Beverages6.83×
05FertilizerHome & Garden5.83×
06Malt whiskyFood & Beverages5.69×
07HusqvarnaHome & Garden4.55×
08Tom CruiseMovies & TV4.18×
09Henry CavillMovies & TV4.07×
10Tom HardyMovies & TV3.98×
11MotorboatCars & Mobility3.70×
12Public transportCars & Mobility3.48×
13Brad PittMovies & TV2.84×
14Solar energyHome & Garden2.43×
15Online newspaperNews2.35×
16RedditInternet & Social Media2.16×
17Plug-in hybridCars & Mobility2.12×
18Aral AGCars & Mobility1.87×
19PostbankBusiness & Career1.86×
20ReligionBusiness & Career1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Northern Ireland audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Northern Ireland audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.39×
Community OrientationOPEN1.92×
IndividualismJOY1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Northern Ireland audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.45×
Pet OwnershipJOY0.50×
MindfulnessBALANCE0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Northern Ireland have in Germany?

Northern Ireland has an estimated audience of 244,616 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Northern Ireland fans?

42.2% of Northern Ireland fans are female, 57.8% are male, with an average age of 37.4 years.

03

Which brands do Northern Ireland fans like most?

Northern Ireland fans show strongest brand affinity for Sandra Bullock (7.57×), Ryan Gosling (7.03×), and Non-alcoholic beverage (6.83×) over the country average.

04

Where do Northern Ireland fans live in Germany?

Northern Ireland fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Northern Ireland fans also like?

Beyond Northern Ireland itself, the audience over-indexes on Ryan Gosling (7.03×), Non-alcoholic beverage (6.83×), Jet ski (10.72×), and Public transport (3.48×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in Germany

See Northern Ireland audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Northern Ireland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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