Northern Ireland Audience in United States

Northern Ireland logo

Northern Ireland has an estimated audience of 695,417 people in United States. 50.7% are female, 49.3% are male, average age 39.7. Top regions: California, New York, Texas. Top brand affinities: Minnesota, Alaska, Natural rubber, Bank account, 3D printing.

The average Northern Ireland fan in United States is 39.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Minnesota, Alaska, Natural rubber, with strongest over-indexing on Minnesota (2.21× the country average). Demographically, the Northern Ireland audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Career Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of Northern Ireland fans

Demographic split for Northern Ireland audience in United States
MetricValue
Female50.7%
Male49.3%
Average age39.7
Estimated audience size695,417

Audience persona

The typical Northern Ireland fan in United States is balanced, around 39.7 years old, with strong Career Orientation tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Northern Ireland in United States
RegionReachAffinity
California83,4171.09×
New York54,8341.41×
Texas52,5980.88×
Florida43,8800.93×
Pennsylvania27,2001.16×
Illinois27,0961.17×
Massachusetts22,4911.64×
North Carolina21,8231.04×
New Jersey21,5451.22×
Ohio20,6480.96×
Virginia20,3551.2×
Georgia19,7770.92×
Washington17,7331.27×
Michigan17,4080.96×
Maryland12,5281.05×
Colorado12,3791.13×
Tennessee12,0870.87×
Arizona11,5870.82×
Indiana11,3080.89×
Minnesota10,6981.07×
Missouri10,3320.92×
Wisconsin10,1350.97×
Oregon9,3021.17×
Connecticut9,2651.33×
South Carolina8,8580.85×
Kentucky7,7020.88×
Alabama6,9920.72×
Louisiana6,4040.71×
Oklahoma6,2580.81×
Utah5,8380.94×
Nevada5,3580.8×
Kansas5,2470.96×
Iowa5,0730.89×
Arkansas4,2120.74×
Washington, District of Columbia4,1521.99×
New Hampshire3,5111.28×
Mississippi3,3430.58×
Maine3,1311.26×
Nebraska2,9810.85×
Idaho2,9320.84×
Rhode Island2,6091.18×
New Mexico2,5950.74×
West Virginia2,5400.78×
Hawaii2,4040.8×
Montana1,7980.93×
Vermont1,7891.47×
Delaware1,7610.92×
Alaska1,3480.91×
South Dakota1,1200.7×
North Dakota1,0140.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Northern Ireland audience
BrandAffinityCategory
Minnesota2.21×Travel & Leisure
Alaska1.97×Travel & Leisure
Natural rubber2.29×Cars & Mobility
Bank account2.29×Business & Career
3D printing2.17×Technology & Electronics
Pillow1.53×Home & Garden
Nebraska1.71×Travel & Leisure
Justice1.65×Politics & Society
Sinaloa1.85×Travel & Leisure
Google Analytics2.21×Internet & Social Media
N1 road (South Africa)1.78×Travel & Leisure
IS (Infinite Stratos)1.56×Literature
MK1.68×Music & Radio
Dental hygienist2.59×Health
Sailor1.77×Travel & Leisure
Winemaking1.57×Food & Beverages
JTV (Indonesia)1.8×
WESH1.6×Movies & TV
Mackenzie Foy2.47×Fashion & Accessoires
Penn & Teller2.61×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Northern Ireland audience
TraitClusterScore
Career OrientationPOWER1.98
Community OrientationOPEN1.83
IndividualismJOY1.59
TraditionCONSERVATISM1.57
Quality AwarenessPREMIUM1.49
ExtroversionTHRILL1.47

Worldwide distribution

Worldwide audience distribution share by country for Northern Ireland
CountryShare
United Kingdom56.2%
Ireland17.3%
United States9.7%

See Northern Ireland audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does Northern Ireland have in United States?

Northern Ireland has an estimated audience of 695,417 people in United States, concentrated in California and New York.

What is the gender split and age of Northern Ireland fans?

50.7% of Northern Ireland fans are female, 49.3% are male, with an average age of 39.7 years.

Which brands do Northern Ireland fans like most?

Northern Ireland fans show strongest brand affinity for Minnesota (2.21×), Alaska (1.97×), and Natural rubber (2.29×) over the country average.

Where do Northern Ireland fans live in United States?

Northern Ireland fans in United States are most concentrated in California (reach 83,417), New York (reach 54,834), and Texas (reach 52,598). These three regions account for the largest share of the active audience.

What other brands do Northern Ireland fans also like?

Beyond Northern Ireland itself, the audience over-indexes on Alaska (1.97×), Natural rubber (2.29×), Bank account (2.29×), and 3D printing (2.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Northern Ireland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.