Rascasse Audience Intelligence

Northern Ireland Audience in United States

A data profile of the people who buy, follow and care about Northern Ireland in United States — modelled from more than twelve digital signal sources. Northern Ireland has an estimated audience of 695,417 people in United States.

#173among Country in United States#2910among POI in United States#2323in Travel & Leisure

The average Northern Ireland fan in United States is 39.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Rail transport, Non-alcoholic beverage, Britney Spears, with strongest over-indexing on Rail transport (3.02× the country average).

Demographically, the Northern Ireland audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Northern Ireland fan in United States is balanced, around 39.7 years old, with strong Career Orientation tendencies and a notable affinity for Rail transport.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Northern Ireland profile in United States.

Audience size
695K
in United States
Gender
50.7%♀
49.3% male
Age
39.7
average years
Country rank
#30049
POI in United States
Fig. 01

Search interest · 12-month trend

+32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Northern Ireland fans

50.7% are female, 49.3% are male, average age 39.7.

Fig. 02

Gender split

50.7%
Female
49.3%
Male
Demographic split for Northern Ireland audience in United States
MetricValue
Female50.7%
Male49.3%
Average age39.7
Estimated audience size695,417
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Northern Ireland audience in United States
Age bracketShare%
16-1918%
20-2919%
30-3920%
40-4923%
50+20%
Fig. 04

Worldwide distribution

9.7%

of the worldwide Northern Ireland audience comes from United States.

Worldwide audience distribution share by country for Northern Ireland
CountryShare
United Kingdom56.1%
Ireland17.3%
United States9.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Northern Ireland audience in United States is strongest.

Fig. 05

Top regions by affinity

Northern Ireland fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~4K1.75×
02Massachusetts~20K1.56×
03Vermont~2K1.33×
04New York~50K1.32×
05Maine~3K1.32×
06New Hampshire~3K1.27×
07Connecticut~9K1.26×
08Rhode Island~3K1.24×
09Washington~20K1.19×
10New Jersey~20K1.18×
11Pennsylvania~30K1.14×
12Virginia~20K1.14×
13Oregon~9K1.12×
14Illinois~30K1.10×
15Minnesota~10K1.09×
16Colorado~10K1.06×
17Maryland~10K1.02×
18Alaska~2K1.02×
19California~80K1.00×
20North Carolina~20K1.00×
21Montana~2K0.98×
22Delaware~2K0.97×
23Wisconsin~10K0.96×
24Kansas~5K0.96×
25Michigan~20K0.94×
26Utah~6K0.94×
27Iowa~5K0.94×
28Ohio~20K0.93×
29Nebraska~3K0.93×
30Florida~40K0.92×
31Missouri~10K0.92×
32Kentucky~8K0.91×
33Georgia~20K0.90×
34Idaho~3K0.90×
35Indiana~10K0.89×
36Tennessee~10K0.88×
37South Carolina~9K0.88×
38Hawaii~3K0.88×
39Texas~50K0.87×
40West Virginia~3K0.87×
41Oklahoma~7K0.85×
42South Dakota~1K0.85×
43North Dakota~1K0.85×
44Arizona~10K0.82×
45Nevada~5K0.80×
46Arkansas~5K0.80×
47New Mexico~3K0.79×
48Alabama~7K0.77×
49Louisiana~7K0.74×
50Mississippi~4K0.69×
Fig. 06

Affinity by region

Affinity by region — Northern Ireland, United States
0.69×1.00×1.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Northern Ireland audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Northern Ireland audience
#·InterestCategoryAffinity×
01Tom HardyMovies & TV4.70×
02Non-alcoholic beverageFood & Beverages3.55×
03Irish whiskeyFood & Beverages3.03×
04Rail transportTravel & Leisure3.02×
05Ryan GoslingMovies & TV2.74×
06FanaticsFashion & Accessoires2.57×
07MotorboatCars & Mobility2.57×
08Britney SpearsMusic & Radio2.43×
09Internet celebrityInternet & Social Media2.38×
10Mineral waterFood & Beverages2.35×
11Microwave ovenHome & Garden2.16×
12Anne HathawayMovies & TV2.10×
13Online newspaperNews1.94×
14Public transportCars & Mobility1.92×
15Career developmentBusiness & Career1.83×
16Discount TireShopping1.82×
17Charitable organizationPolitics & Society1.74×
18Hardware storeHome & Garden1.73×
19InnovationBusiness & Career1.64×
20Apple TVMovies & TV1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Northern Ireland audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Northern Ireland audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.99×
Community OrientationOPEN1.74×
IndividualismJOY1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Northern Ireland audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.71×
MindfulnessBALANCE0.72×
Need for SecurityCONSERVATISM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Northern Ireland have in United States?

Northern Ireland has an estimated audience of 695,417 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Northern Ireland fans?

50.7% of Northern Ireland fans are female, 49.3% are male, with an average age of 39.7 years.

03

Which brands do Northern Ireland fans like most?

Northern Ireland fans show strongest brand affinity for Rail transport (3.02×), Non-alcoholic beverage (3.55×), and Britney Spears (2.43×) over the country average.

04

Where do Northern Ireland fans live in United States?

Northern Ireland fans in United States are most concentrated in California (reach ~80K), Texas (reach ~50K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Northern Ireland fans also like?

Beyond Northern Ireland itself, the audience over-indexes on Non-alcoholic beverage (3.55×), Britney Spears (2.43×), Internet celebrity (2.38×), and Tom Hardy (4.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in United States

See Northern Ireland audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Northern Ireland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →