Rascasse Audience Intelligence

Irish whiskey Audience in United States

A data profile of the people who buy, follow and care about Irish whiskey in United States — modelled from more than twelve digital signal sources. Irish whiskey has an estimated audience of 8,325,584 people in United States.

#12among Alcohol in United States#2649among Topic in United States#329in Food & Beverages

The average Irish whiskey fan in United States is 39.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jameson Irish Whiskey, Blended whiskey, Single malt whisky, with strongest over-indexing on Jameson Irish Whiskey (20.73× the country average).

Demographically, the Irish whiskey audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Patriotism, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Irish whiskey fan in United States is more male, around 39.7 years old, with strong Patriotism tendencies and a notable affinity for Jameson Irish Whiskey.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Irish whiskey profile in United States.

Audience size
8.3M
in United States
Gender
41.7%♀
58.3% male
Age
39.7
average years
Country rank
#4253
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Irish whiskey fans

41.7% are female, 58.3% are male, average age 39.7.

Fig. 02

Gender split

41.7%
Female
58.3%
Male
Demographic split for Irish whiskey audience in United States
MetricValue
Female41.7%
Male58.3%
Average age39.7
Estimated audience size8,325,584
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Irish whiskey audience in United States
Age bracketShare%
16-1915%
20-2923%
30-3923%
40-4920%
50+19%
Fig. 04

Worldwide distribution

24.1%

of the worldwide Irish whiskey audience comes from United States.

Worldwide audience distribution share by country for Irish whiskey
CountryShare
United States24.1%
Japan17.2%
United Kingdom5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Irish whiskey audience in United States is strongest.

Fig. 05

Top regions by affinity

Irish whiskey fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~20K1.28×
02Pennsylvania~300K1.19×
03Massachusetts~200K1.16×
04Oregon~100K1.16×
05Connecticut~100K1.15×
06Montana~30K1.14×
07Maine~30K1.13×
08Nebraska~50K1.12×
09Washington, District of Columbia~30K1.11×
10Wisconsin~100K1.10×
11Minnesota~100K1.10×
12Kansas~70K1.10×
13New York~500K1.09×
14New Jersey~200K1.09×
15New Hampshire~40K1.09×
16Rhode Island~30K1.08×
17Vermont~20K1.08×
18Nevada~90K1.07×
19Illinois~300K1.06×
20Colorado~100K1.06×
21Michigan~200K1.03×
22Idaho~40K1.03×
23Hawaii~40K1.03×
24Ohio~300K1.01×
25Delaware~20K1.00×
26Washington~200K0.99×
27Iowa~70K0.99×
28South Dakota~20K0.99×
29North Dakota~20K0.99×
30Missouri~100K0.98×
31Maryland~100K0.97×
32Oklahoma~90K0.97×
33Tennessee~200K0.95×
34West Virginia~40K0.93×
35Florida~500K0.92×
36Virginia~200K0.90×
37Indiana~100K0.90×
38Louisiana~100K0.89×
39North Carolina~200K0.88×
40South Carolina~100K0.88×
41California~800K0.87×
42Arizona~100K0.87×
43Kentucky~90K0.87×
44New Mexico~40K0.86×
45Alabama~100K0.85×
46Arkansas~60K0.85×
47Texas~600K0.84×
48Georgia~200K0.82×
49Mississippi~60K0.80×
50Utah~50K0.72×
Fig. 06

Affinity by region

Affinity by region — Irish whiskey, United States
0.72×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Irish whiskey audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Irish whiskey audience
#·InterestCategoryAffinity×
01Jameson Irish WhiskeyFood & Beverages20.73×
02Pernod RicardFood & Beverages20.42×
03MorayTravel & Leisure19.74×
04Chivas RegalFood & Beverages18.05×
05GlenfiddichFood & Beverages12.02×
06Single malt scotchFood & Beverages10.65×
07Blended whiskeyFood & Beverages9.72×
08Single malt whiskyFood & Beverages9.20×
09Rye whiskeyFood & Beverages9.08×
10Malt whiskyFood & Beverages8.61×
11American whiskeyFood & Beverages5.98×
12Scotch whiskyFood & Beverages4.40×
13Bourbon whiskeyFood & Beverages3.51×
14WhiskyFood & Beverages3.05×
15AutoZoneCars & Mobility2.22×
16The UPS StoreShopping2.21×
17Rock musicMusic & Radio1.83×
18PeacemakerMovies & TV1.75×
19Distilled beverageFood & Beverages1.71×
20Video gamesGames1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Irish whiskey audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Irish whiskey audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.75×
Quality AwarenessPREMIUM1.45×
Convenience OrientationPREMIUM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Irish whiskey audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.90×
CreativityOPEN0.99×
SustainabilityBALANCE1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Irish whiskey have in United States?

Irish whiskey has an estimated audience of 8,325,584 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Irish whiskey fans?

41.7% of Irish whiskey fans are female, 58.3% are male, with an average age of 39.7 years.

03

Which brands do Irish whiskey fans like most?

Irish whiskey fans show strongest brand affinity for Jameson Irish Whiskey (20.73×), Blended whiskey (9.72×), and Single malt whisky (9.2×) over the country average.

04

Where do Irish whiskey fans live in United States?

Irish whiskey fans in United States are most concentrated in California (reach ~800K), Texas (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Irish whiskey fans also like?

Beyond Irish whiskey itself, the audience over-indexes on Blended whiskey (9.72×), Single malt whisky (9.2×), Chivas Regal (18.05×), and Pernod Ricard (20.42×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Alcohol audiences in United States

See Irish whiskey audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Irish whiskey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →