Irish whiskey Audience in United States

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Irish whiskey has an estimated audience of 8,325,584 people in United States. 41.7% are female, 58.3% are male, average age 39.7. Top regions: California, Texas, Florida. Top brand affinities: Jameson Irish Whiskey, Blended whiskey, Single malt whisky, Chivas Regal, Pernod Ricard.

The average Irish whiskey fan in United States is 39.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jameson Irish Whiskey, Blended whiskey, Single malt whisky, with strongest over-indexing on Jameson Irish Whiskey (20.73× the country average). Demographically, the Irish whiskey audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Indulgence, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

Demographics of Irish whiskey fans

Demographic split for Irish whiskey audience in United States
MetricValue
Female41.7%
Male58.3%
Average age39.7
Estimated audience size8,325,584

Audience persona

The typical Irish whiskey fan in United States is more male, around 39.7 years old, with strong Indulgence tendencies and a notable affinity for Jameson Irish Whiskey.

Top regions in United States

Top regions ranked by reach for Irish whiskey in United States
RegionReachAffinity
California800,1960.87×
Texas605,0870.85×
Florida513,3820.91×
New York457,4800.98×
Pennsylvania329,7061.18×
Illinois290,2811.05×
Ohio262,0971.02×
North Carolina233,2300.93×
Michigan228,6271.05×
New Jersey216,7131.02×
Georgia216,6560.84×
Virginia189,9600.94×
Massachusetts179,2951.09×
Washington178,1031.07×
Tennessee167,3141×
Indiana146,1090.96×
Arizona144,9600.85×
Colorado143,8161.1×
Wisconsin140,6311.12×
Missouri138,9321.04×
Minnesota129,1261.08×
Maryland128,8270.9×
Oregon116,7371.22×
South Carolina116,1910.93×
Alabama109,4060.94×
Kentucky101,3280.97×
Oklahoma96,7141.05×
Connecticut93,6231.12×
Louisiana92,5840.86×
Nevada82,5581.03×
Kansas73,0351.11×
Iowa72,8611.06×
Arkansas59,9540.87×
Utah53,8110.72×
Mississippi53,3400.78×
Nebraska48,9681.17×
Idaho44,9071.08×
West Virginia36,7590.95×
New Hampshire35,9671.1×
New Mexico35,9580.86×
Hawaii33,9470.95×
Maine31,5131.06×
Washington, District of Columbia27,8741.11×
Rhode Island27,4191.03×
Montana27,3151.18×
Delaware20,0530.87×
Alaska19,8701.12×
South Dakota19,0700.99×
North Dakota16,3270.95×
Vermont14,9821.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Irish whiskey audience
BrandAffinityCategory
Jameson Irish Whiskey20.73×Food & Beverages
Blended whiskey9.72×Food & Beverages
Single malt whisky9.2×Food & Beverages
Chivas Regal18.05×Food & Beverages
Pernod Ricard20.42×Food & Beverages
Rock music1.83×Music & Radio
Malt whisky8.61×Food & Beverages
Friends1.87×Movies & TV
AutoZone2.22×Cars & Mobility
Whisky3.05×Food & Beverages
Video games1.51×Games
Rye whiskey9.08×Food & Beverages
The UPS Store2.21×Shopping
Scotch whisky4.4×Food & Beverages
Bourbon whiskey3.51×Food & Beverages
Peacemaker1.75×Movies & TV
Single malt scotch10.65×Food & Beverages
Glenfiddich12.02×Food & Beverages
Moray19.74×Travel & Leisure
American whiskey5.98×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Irish whiskey audience
TraitClusterScore
IndulgenceJOY1.71
PatriotismCONSERVATISM1.65
Community OrientationOPEN1.64
LGBTQ+ IdentityOPEN1.53
Convenience OrientationPREMIUM1.45
Design AffinityPREMIUM1.28

Worldwide distribution

Worldwide audience distribution share by country for Irish whiskey
CountryShare
United States24.1%
Japan17.2%
United Kingdom5.5%

See Irish whiskey audiences in other countries

More Alcohol audiences in United States

Frequently asked questions

How many fans does Irish whiskey have in United States?

Irish whiskey has an estimated audience of 8,325,584 people in United States, concentrated in California and Texas.

What is the gender split and age of Irish whiskey fans?

41.7% of Irish whiskey fans are female, 58.3% are male, with an average age of 39.7 years.

Which brands do Irish whiskey fans like most?

Irish whiskey fans show strongest brand affinity for Jameson Irish Whiskey (20.73×), Blended whiskey (9.72×), and Single malt whisky (9.2×) over the country average.

Where do Irish whiskey fans live in United States?

Irish whiskey fans in United States are most concentrated in California (reach 800,196), Texas (reach 605,087), and Florida (reach 513,382). These three regions account for the largest share of the active audience.

What other brands do Irish whiskey fans also like?

Beyond Irish whiskey itself, the audience over-indexes on Blended whiskey (9.72×), Single malt whisky (9.2×), Chivas Regal (18.05×), and Pernod Ricard (20.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Irish whiskey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.