Rascasse Audience Intelligence

Moray Audience in United States

A data profile of the people who buy, follow and care about Moray in United States — modelled from more than twelve digital signal sources. Moray has an estimated audience of 489,121 people in United States.

#3935among POI in United States#2989in Travel & Leisure

The average Moray fan in United States is 45.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Single malt whisky, Malt whisky, Glenfiddich, with strongest over-indexing on Single malt whisky (32.08× the country average).

Demographically, the Moray audience skews more male with an average age of 45.4, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Moray fan in United States is more male, around 45.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Single malt whisky.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Moray profile in United States.

Audience size
489K
in United States
Gender
30.3%♀
69.7% male
Age
45.4
average years
Country rank
#37151
POI in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Moray fans

30.3% are female, 69.7% are male, average age 45.4.

Fig. 02

Gender split

30.3%
Female
69.7%
Male
Demographic split for Moray audience in United States
MetricValue
Female30.3%
Male69.7%
Average age45.4
Estimated audience size489,121
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the Moray audience in United States
Age bracketShare%
16-196%
20-2913%
30-3922%
40-4928%
50+31%
Fig. 04

Worldwide distribution

35.1%

of the worldwide Moray audience comes from United States.

Worldwide audience distribution share by country for Moray
CountryShare
United States35.1%
United Kingdom25.9%
Taiwan17.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Moray audience in United States is strongest.

Fig. 05

Top regions by affinity

Moray fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~2K1.35×
02Washington~10K1.26×
03Massachusetts~10K1.25×
04Hawaii~3K1.22×
05New York~30K1.18×
06Oregon~7K1.18×
07New Hampshire~2K1.15×
08Maine~2K1.15×
09Vermont<1K1.14×
10California~60K1.11×
11Utah~5K1.10×
12Virginia~10K1.08×
13Colorado~8K1.08×
14Connecticut~5K1.06×
15Idaho~3K1.02×
16Montana~1K1.02×
17Maryland~8K1.01×
18Alaska~1K1.01×
19North Carolina~10K1.00×
20Wisconsin~7K1.00×
21Missouri~8K0.99×
22Minnesota~7K0.99×
23Florida~30K0.98×
24Pennsylvania~20K0.98×
25New Jersey~10K0.98×
26Nebraska~2K0.98×
27Rhode Island~2K0.98×
28Iowa~4K0.97×
29South Dakota~1K0.97×
30Kansas~4K0.96×
31New Mexico~2K0.96×
32Illinois~20K0.95×
33Kentucky~6K0.95×
34North Dakota<1K0.95×
35Georgia~10K0.94×
36Arkansas~4K0.94×
37Delaware~1K0.92×
38Louisiana~6K0.91×
39Oklahoma~5K0.91×
40Texas~40K0.90×
41Ohio~10K0.90×
42South Carolina~7K0.90×
43West Virginia~2K0.90×
44Tennessee~9K0.89×
45Arizona~9K0.88×
46Indiana~8K0.88×
47Alabama~6K0.88×
48Mississippi~4K0.88×
49Michigan~10K0.87×
50Nevada~4K0.85×
Fig. 06

Affinity by region

Affinity by region — Moray, United States
0.85×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Moray audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Moray audience
#·InterestCategoryAffinity×
01GlenfiddichFood & Beverages59.23×
02Jim BeamFood & Beverages38.50×
03Malt whiskyFood & Beverages35.00×
04Single malt scotchFood & Beverages33.48×
05Single malt whiskyFood & Beverages32.08×
06Stella McCartneyFashion & Accessoires32.08×
07CognacFood & Beverages30.80×
08Johnnie WalkerFood & Beverages30.80×
09LacosteFashion & Accessoires21.39×
10Irish whiskeyFood & Beverages19.74×
11Hugo BossFashion & Accessoires18.33×
12Aston MartinCars & Mobility15.12×
13HermèsFashion & Accessoires12.42×
14Miu MiuFashion & Accessoires11.67×
15Tory BurchFashion & Accessoires8.75×
16Jaguar CarsCars & Mobility8.12×
17Michael KorsFashion & Accessoires6.12×
18WhiskyFood & Beverages4.83×
19WineFood & Beverages2.57×
20Alcoholic beveragesFood & Beverages2.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Moray audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Moray audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.72×
Quality AwarenessPREMIUM2.64×
Family OrientationCONSERVATISM2.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Moray audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.72×
TravellingTHRILL0.73×
Risk AppetiteTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Moray have in United States?

Moray has an estimated audience of 489,121 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Moray fans?

30.3% of Moray fans are female, 69.7% are male, with an average age of 45.4 years.

03

Which brands do Moray fans like most?

Moray fans show strongest brand affinity for Single malt whisky (32.08×), Malt whisky (35×), and Glenfiddich (59.23×) over the country average.

04

Where do Moray fans live in United States?

Moray fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Moray fans also like?

Beyond Moray itself, the audience over-indexes on Malt whisky (35×), Glenfiddich (59.23×), Stella McCartney (32.08×), and Cognac (30.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Moray audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Moray. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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