Moray Audience in United States

Moray has an estimated audience of 489,121 people in United States. 30.3% are female, 69.7% are male, average age 45.4. Top regions: California, Texas, New York. Top brand affinities: Single malt whisky, Stella McCartney, Glenfiddich, Malt whisky, Jim Beam.

The average Moray fan in United States is 45.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Single malt whisky, Stella McCartney, Glenfiddich, with strongest over-indexing on Single malt whisky (33.89× the country average). Demographically, the Moray audience skews more male with an average age of 45.4, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Moray fans

Demographic split for Moray audience in United States
MetricValue
Female30.3%
Male69.7%
Average age45.4
Estimated audience size489,121

Audience persona

The typical Moray fan in United States is more male, around 45.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Single malt whisky.

Top regions in United States

Top regions ranked by reach for Moray in United States
RegionReachAffinity
California63,8871.19×
Texas37,6250.89×
New York34,8081.27×
Florida34,0301.03×
Pennsylvania16,6561.01×
Illinois16,3591×
North Carolina15,0791.02×
Georgia14,4080.96×
Virginia13,6501.15×
Washington13,5431.38×
Ohio13,4570.89×
New Jersey13,2991.07×
Massachusetts12,8691.34×
Michigan11,1560.87×
Colorado9,0431.17×
Maryland8,9571.07×
Tennessee8,3050.85×
Arizona8,1460.82×
Indiana7,4890.84×
Missouri7,4450.94×
Oregon7,2071.29×
Minnesota6,9891×
Wisconsin6,9580.95×
South Carolina5,9040.8×
Connecticut5,5781.14×
Kentucky5,5590.91×
Utah5,3101.21×
Alabama5,2740.77×
Louisiana4,9720.79×
Oklahoma4,7450.87×
Nevada3,8650.82×
Iowa3,6240.9×
Kansas3,4210.89×
Arkansas3,3500.83×
Hawaii3,0301.44×
Mississippi2,9260.73×
Idaho2,5781.05×
Washington, District of Columbia2,5411.73×
New Mexico2,2400.91×
New Hampshire2,2111.15×
Maine2,1771.24×
Nebraska2,0360.83×
West Virginia1,6100.71×
Rhode Island1,4520.93×
Montana1,3070.96×
Vermont1,1761.37×
Alaska1,1251.08×
South Dakota9220.82×
Delaware9180.68×
North Dakota6280.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Moray audience
BrandAffinityCategory
Single malt whisky33.89×Food & Beverages
Stella McCartney38.33×Fashion & Accessoires
Glenfiddich66.67×Food & Beverages
Malt whisky35.45×Food & Beverages
Jim Beam47.33×Food & Beverages
Johnnie Walker40×Food & Beverages
Hermès18.18×Fashion & Accessoires
Lacoste27.27×Fashion & Accessoires
Tory Burch14.55×Fashion & Accessoires
Irish whiskey20.63×Food & Beverages
Single malt scotch42.05×Food & Beverages
Cognac29.41×Food & Beverages
Miu Miu22.73×Fashion & Accessoires
Hugo Boss25.71×Fashion & Accessoires
Aston Martin14.92×Cars & Mobility
Louis Vuitton6.6×Fashion & Accessoires
Bulgari15×Fashion & Accessoires
Michael Kors8.51×Fashion & Accessoires
Balenciaga8.07×Fashion & Accessoires
Bentley11.53×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Moray audience
TraitClusterScore
Luxury OrientationPREMIUM4.25
Quality AwarenessPREMIUM2.88
Convenience OrientationPREMIUM2.06
Early Adopter MentalityPOWER1.61
Design AffinityPREMIUM1.58
MindfulnessBALANCE1.48

Worldwide distribution

Worldwide audience distribution share by country for Moray
CountryShare
United States35.2%
United Kingdom26.0%
Taiwan17.6%

See Moray audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Moray have in United States?

Moray has an estimated audience of 489,121 people in United States, concentrated in California and Texas.

What is the gender split and age of Moray fans?

30.3% of Moray fans are female, 69.7% are male, with an average age of 45.4 years.

Which brands do Moray fans like most?

Moray fans show strongest brand affinity for Single malt whisky (33.89×), Stella McCartney (38.33×), and Glenfiddich (66.67×) over the country average.

Where do Moray fans live in United States?

Moray fans in United States are most concentrated in California (reach 63,887), Texas (reach 37,625), and New York (reach 34,808). These three regions account for the largest share of the active audience.

What other brands do Moray fans also like?

Beyond Moray itself, the audience over-indexes on Stella McCartney (38.33×), Glenfiddich (66.67×), Malt whisky (35.45×), and Jim Beam (47.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Moray. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.