Single malt scotch Audience in United States

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Single malt scotch has an estimated audience of 1,825,717 people in United States. 32.8% are female, 67.2% are male, average age 38.3. Top regions: California, Texas, Florida. Top brand affinities: Single malt whisky, Malt whisky, Straight whiskey, Leffe, Tuborg Brewery.

The average Single malt scotch fan in United States is 38.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Single malt whisky, Malt whisky, Straight whiskey, with strongest over-indexing on Single malt whisky (55.73× the country average). Demographically, the Single malt scotch audience skews more male with an average age of 38.3, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

Demographics of Single malt scotch fans

Demographic split for Single malt scotch audience in United States
MetricValue
Female32.8%
Male67.2%
Average age38.3
Estimated audience size1,825,717

Audience persona

The typical Single malt scotch fan in United States is more male, around 38.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Single malt whisky.

Top regions in United States

Top regions ranked by reach for Single malt scotch in United States
RegionReachAffinity
California203,6161.01×
Texas180,0111.15×
Florida175,6151.42×
New York159,2551.56×
New Jersey74,1961.6×
Illinois68,2051.12×
Georgia63,4061.13×
Pennsylvania61,9971.01×
North Carolina58,6661.07×
Ohio52,2080.93×
Virginia46,8501.05×
Massachusetts46,0011.28×
Michigan45,4560.95×
Washington40,4291.1×
Arizona37,3001×
Maryland34,7391.11×
Tennessee31,6060.86×
Colorado28,8771×
Missouri27,7270.94×
South Carolina26,8450.98×
Indiana25,6260.77×
Minnesota24,0350.92×
Connecticut23,8851.3×
Alabama22,4370.88×
Oregon22,3591.07×
Louisiana22,2490.95×
Nevada21,5771.22×
Oklahoma20,5331.01×
Wisconsin19,7710.72×
Kentucky16,2450.71×
Kansas15,3711.07×
Arkansas14,6150.97×
Iowa12,5800.84×
Mississippi10,6580.71×
Utah9,0110.55×
New Hampshire8,6681.2×
Nebraska8,4880.93×
Hawaii8,4371.08×
New Mexico8,1370.89×
Idaho8,1250.89×
West Virginia6,8860.81×
Maine6,6921.02×
Rhode Island6,5441.13×
Washington, District of Columbia6,3961.17×
Delaware5,0431×
Montana3,9940.79×
Vermont3,2931.03×
Alaska3,2450.83×
South Dakota2,9560.7×
North Dakota2,7190.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Single malt scotch audience
BrandAffinityCategory
Single malt whisky55.73×Food & Beverages
Malt whisky41.57×Food & Beverages
Straight whiskey38.46×Food & Beverages
Leffe155.19×Food & Beverages
Tuborg Brewery112.55×Food & Beverages
Tennessee whiskey12.87×Food & Beverages
Irish whiskey11.85×Food & Beverages
Bourbon whiskey7.34×Food & Beverages
Houston Astros8.07×Sports
Glenfiddich25.77×Food & Beverages
Scotch whisky8.37×Food & Beverages
Whisky5.29×Food & Beverages
Red wine7.8×Food & Beverages
White wine8.31×Food & Beverages
Paulaner Brewery50.84×Food & Beverages
High-net-worth individual7.13×Business & Career
Do it yourself (DIY)2.37×Home & Garden
Superman1.88×Movies & TV
Los Angeles Dodgers4.98×Sports
Premier League5.16×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Single malt scotch audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.77
Luxury OrientationPREMIUM2.74
IndulgenceJOY2.64
Design AffinityPREMIUM2.54
Sports ActivityPOWER1.96
Early Adopter MentalityPOWER1.85

Worldwide distribution

Worldwide audience distribution share by country for Single malt scotch
CountryShare
United States24.9%
Taiwan12.4%
United Kingdom8.0%

See Single malt scotch audiences in other countries

More Alcohol audiences in United States

Frequently asked questions

How many fans does Single malt scotch have in United States?

Single malt scotch has an estimated audience of 1,825,717 people in United States, concentrated in California and Texas.

What is the gender split and age of Single malt scotch fans?

32.8% of Single malt scotch fans are female, 67.2% are male, with an average age of 38.3 years.

Which brands do Single malt scotch fans like most?

Single malt scotch fans show strongest brand affinity for Single malt whisky (55.73×), Malt whisky (41.57×), and Straight whiskey (38.46×) over the country average.

Where do Single malt scotch fans live in United States?

Single malt scotch fans in United States are most concentrated in California (reach 203,616), Texas (reach 180,011), and Florida (reach 175,615). These three regions account for the largest share of the active audience.

What other brands do Single malt scotch fans also like?

Beyond Single malt scotch itself, the audience over-indexes on Malt whisky (41.57×), Straight whiskey (38.46×), Leffe (155.19×), and Tuborg Brewery (112.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Single malt scotch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.