Rascasse Audience Intelligence

Blended whiskey Audience in United States

A data profile of the people who buy, follow and care about Blended whiskey in United States — modelled from more than twelve digital signal sources. Blended whiskey has an estimated audience of 6,210,844 people in United States.

#17among Alcohol in United States#3292among Topic in United States#399in Food & Beverages

The average Blended whiskey fan in United States is 39.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Irish whiskey, Single malt whisky, Small batch whiskey, with strongest over-indexing on Irish whiskey (10.29× the country average).

Demographically, the Blended whiskey audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Indulgence, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Blended whiskey fan in United States is more male, around 39.5 years old, with strong Indulgence tendencies and a notable affinity for Irish whiskey.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Blended whiskey profile in United States.

Audience size
6.2M
in United States
Gender
40.0%♀
60.0% male
Age
39.5
average years
Country rank
#5570
Topic in United States
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Blended whiskey fans

40.0% are female, 60.0% are male, average age 39.5.

Fig. 02

Gender split

40.0%
Female
60.0%
Male
Demographic split for Blended whiskey audience in United States
MetricValue
Female40.0%
Male60.0%
Average age39.5
Estimated audience size6,210,844
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Blended whiskey audience in United States
Age bracketShare%
16-1914%
20-2924%
30-3923%
40-4921%
50+18%
Fig. 04

Worldwide distribution

23.4%

of the worldwide Blended whiskey audience comes from United States.

Worldwide audience distribution share by country for Blended whiskey
CountryShare
United States23.4%
Japan13.1%
India6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Blended whiskey audience in United States is strongest.

Fig. 05

Top regions by affinity

Blended whiskey fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~40K1.33×
02Wisconsin~100K1.31×
03New Mexico~40K1.29×
04New York~400K1.27×
05Wyoming~10K1.26×
06Utah~70K1.25×
07Montana~20K1.25×
08Iowa~60K1.17×
09Massachusetts~100K1.16×
10Texas~600K1.14×
11Oregon~80K1.14×
12California~800K1.10×
13Nebraska~30K1.07×
14Colorado~100K1.05×
15Oklahoma~70K1.05×
16Arizona~100K1.04×
17Michigan~200K1.03×
18Louisiana~80K1.03×
19South Dakota~10K1.03×
20Florida~400K1.02×
21Indiana~100K1.02×
22Missouri~100K1.02×
23Kansas~50K1.02×
24North Dakota~10K1.02×
25New Hampshire~20K0.99×
26New Jersey~200K0.98×
27Pennsylvania~200K0.97×
28Ohio~200K0.97×
29Kentucky~80K0.97×
30Nevada~60K0.97×
31Hawaii~30K0.97×
32Illinois~200K0.96×
33Arkansas~50K0.96×
34Rhode Island~20K0.95×
35Washington~100K0.94×
36Tennessee~100K0.92×
37West Virginia~30K0.92×
38North Carolina~200K0.91×
39South Carolina~90K0.91×
40Alaska~10K0.91×
41Maine~20K0.90×
42Connecticut~60K0.89×
43Virginia~100K0.87×
44Minnesota~80K0.86×
45Georgia~200K0.81×
46Delaware~10K0.81×
47Mississippi~40K0.80×
48Alabama~70K0.79×
49Maryland~80K0.74×
50Washington, District of Columbia~10K0.65×
Fig. 06

Affinity by region

Affinity by region — Blended whiskey, United States
0.65×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Blended whiskey audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Blended whiskey audience
#·InterestCategoryAffinity×
01GlenfiddichFood & Beverages13.52×
02Wild Turkey (bourbon)Food & Beverages11.74×
03The Macallan distilleryFood & Beverages11.69×
04Small batch whiskeyFood & Beverages11.11×
05Woodford ReserveFood & Beverages10.81×
06Jim BeamFood & Beverages10.64×
07Maker's MarkFood & Beverages10.59×
08Single malt whiskyFood & Beverages10.58×
09Rye whiskeyFood & Beverages10.42×
10Johnnie WalkerFood & Beverages10.38×
11Irish whiskeyFood & Beverages10.29×
12Tennessee whiskeyFood & Beverages10.03×
13Jameson Irish WhiskeyFood & Beverages9.25×
14HennessyFood & Beverages8.01×
15CognacFood & Beverages7.99×
16American whiskeyFood & Beverages7.35×
17Scotch whiskyFood & Beverages5.91×
18Bourbon whiskeyFood & Beverages5.69×
19WhiskyFood & Beverages4.39×
20VodkaFood & Beverages3.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Blended whiskey audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Blended whiskey audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.33×
ExtroversionTHRILL1.31×
PatriotismCONSERVATISM1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Blended whiskey audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.90×
Luxury OrientationPREMIUM0.92×
MindfulnessBALANCE0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Blended whiskey have in United States?

Blended whiskey has an estimated audience of 6,210,844 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Blended whiskey fans?

40.0% of Blended whiskey fans are female, 60.0% are male, with an average age of 39.5 years.

03

Which brands do Blended whiskey fans like most?

Blended whiskey fans show strongest brand affinity for Irish whiskey (10.29×), Single malt whisky (10.58×), and Small batch whiskey (11.11×) over the country average.

04

Where do Blended whiskey fans live in United States?

Blended whiskey fans in United States are most concentrated in California (reach ~800K), Texas (reach ~600K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Blended whiskey fans also like?

Beyond Blended whiskey itself, the audience over-indexes on Single malt whisky (10.58×), Small batch whiskey (11.11×), Tennessee whiskey (10.03×), and Bourbon whiskey (5.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Alcohol audiences in United States

See Blended whiskey audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Blended whiskey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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