Blended whiskey Audience in United States

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Blended whiskey has an estimated audience of 6,210,844 people in United States. 40.0% are female, 60.0% are male, average age 39.5. Top regions: California, Texas, New York. Top brand affinities: Irish whiskey, Single malt whisky, Small batch whiskey, Tennessee whiskey, Bourbon whiskey.

The average Blended whiskey fan in United States is 39.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Irish whiskey, Single malt whisky, Small batch whiskey, with strongest over-indexing on Irish whiskey (10.29× the country average). Demographically, the Blended whiskey audience skews more male with an average age of 39.5, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

Demographics of Blended whiskey fans

Demographic split for Blended whiskey audience in United States
MetricValue
Female40.0%
Male60.0%
Average age39.5
Estimated audience size6,210,844

Audience persona

The typical Blended whiskey fan in United States is more male, around 39.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Irish whiskey.

Top regions in United States

Top regions ranked by reach for Blended whiskey in United States
RegionReachAffinity
California787,5041.15×
Texas646,0841.21×
New York463,9931.34×
Florida436,4261.04×
Illinois208,6671.01×
Pennsylvania208,2411×
Ohio190,6321×
North Carolina176,9690.95×
Michigan171,5891.06×
New Jersey160,3721.02×
Georgia159,9410.84×
Massachusetts145,0151.19×
Virginia136,5260.9×
Arizona133,5831.05×
Wisconsin123,4141.32×
Washington120,7700.97×
Indiana119,5041.05×
Tennessee115,7620.93×
Colorado105,6201.08×
Missouri103,3821.03×
South Carolina86,2030.92×
Louisiana82,0991.03×
Oregon81,7071.15×
Maryland78,8100.74×
Minnesota77,3900.87×
Kentucky76,1000.98×
Oklahoma73,6671.07×
Utah69,6551.25×
Alabama68,0910.78×
Iowa59,2281.16×
Nevada58,8650.98×
Connecticut55,2860.89×
Kansas50,1481.02×
Arkansas48,6110.95×
Idaho41,1301.32×
New Mexico39,6511.27×
Mississippi38,6230.75×
Nebraska32,8611.06×
Hawaii25,3700.95×
West Virginia24,9270.86×
New Hampshire23,3960.96×
Montana21,3421.24×
Maine19,1670.86×
Rhode Island17,9500.91×
South Dakota14,0970.98×
Delaware12,9450.76×
North Dakota12,1510.95×
Wyoming11,3681.23×
Alaska10,7470.81×
Washington, District of Columbia10,7290.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Blended whiskey audience
BrandAffinityCategory
Irish whiskey10.29×Food & Beverages
Single malt whisky10.58×Food & Beverages
Small batch whiskey11.11×Food & Beverages
Tennessee whiskey10.03×Food & Beverages
Bourbon whiskey5.69×Food & Beverages
Whisky4.39×Food & Beverages
Scotch whisky5.91×Food & Beverages
Johnnie Walker10.38×Food & Beverages
Rye whiskey10.42×Food & Beverages
Wild Turkey (bourbon)11.74×Food & Beverages
American whiskey7.35×Food & Beverages
Jim Beam10.64×Food & Beverages
Woodford Reserve10.81×Food & Beverages
Jameson Irish Whiskey9.25×Food & Beverages
Glenfiddich13.52×Food & Beverages
Cognac7.99×Food & Beverages
Hennessy8.01×Food & Beverages
Vodka3.3×Food & Beverages
Chivas Regal11.87×Food & Beverages
Crown Royal8.92×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Blended whiskey audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.53
IndulgenceJOY2.29
Luxury OrientationPREMIUM1.84
Family OrientationCONSERVATISM1.6
Design AffinityPREMIUM1.53
Convenience OrientationPREMIUM1.53

Worldwide distribution

Worldwide audience distribution share by country for Blended whiskey
CountryShare
United States23.5%
Japan13.1%
India6.2%

See Blended whiskey audiences in other countries

More Alcohol audiences in United States

Frequently asked questions

How many fans does Blended whiskey have in United States?

Blended whiskey has an estimated audience of 6,210,844 people in United States, concentrated in California and Texas.

What is the gender split and age of Blended whiskey fans?

40.0% of Blended whiskey fans are female, 60.0% are male, with an average age of 39.5 years.

Which brands do Blended whiskey fans like most?

Blended whiskey fans show strongest brand affinity for Irish whiskey (10.29×), Single malt whisky (10.58×), and Small batch whiskey (11.11×) over the country average.

Where do Blended whiskey fans live in United States?

Blended whiskey fans in United States are most concentrated in California (reach 787,504), Texas (reach 646,084), and New York (reach 463,993). These three regions account for the largest share of the active audience.

What other brands do Blended whiskey fans also like?

Beyond Blended whiskey itself, the audience over-indexes on Single malt whisky (10.58×), Small batch whiskey (11.11×), Tennessee whiskey (10.03×), and Bourbon whiskey (5.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Blended whiskey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.