Vodka Audience in United States

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Vodka has an estimated audience of 19,600,474 people in United States. 51.1% are female, 48.9% are male, average age 39.5. Top regions: California, Texas, Florida. Top brand affinities: Texas Roadhouse, Pizza Hut, Cocktail, DirecTV, Little Caesars.

The average Vodka fan in United States is 39.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Texas Roadhouse, Pizza Hut, Cocktail, with strongest over-indexing on Texas Roadhouse (1.91× the country average). Demographically, the Vodka audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Indulgence, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

Demographics of Vodka fans

Demographic split for Vodka audience in United States
MetricValue
Female51.1%
Male48.9%
Average age39.5
Estimated audience size19,600,474

Audience persona

The typical Vodka fan in United States is balanced, around 39.5 years old, with strong Indulgence tendencies and a notable affinity for Texas Roadhouse.

Top regions in United States

Top regions ranked by reach for Vodka in United States
RegionReachAffinity
California2,200,5361.02×
Texas2,199,0241.31×
Florida1,520,8871.15×
New York1,138,4901.04×
Pennsylvania692,0521.05×
Georgia671,5041.11×
North Carolina666,6971.13×
Illinois632,3610.97×
Ohio593,9180.98×
New Jersey500,3121×
Michigan490,8570.96×
Virginia479,1261×
Arizona428,6331.07×
Tennessee416,8611.06×
Washington397,3571.01×
Indiana395,8711.11×
Maryland349,5941.04×
Massachusetts349,4410.9×
Alabama313,4071.14×
Colorado297,1860.96×
South Carolina296,4391.01×
Minnesota286,5331.02×
Missouri284,1900.9×
Kentucky274,1281.12×
Oklahoma268,0321.23×
Wisconsin260,6220.88×
Louisiana258,1661.02×
Oregon244,5421.09×
Arkansas202,0611.25×
Nevada184,5800.97×
Connecticut184,2580.94×
Mississippi172,7641.07×
Kansas170,6681.1×
Utah163,8840.93×
Iowa148,8860.92×
New Mexico101,4871.03×
West Virginia100,0771.1×
Idaho97,9501×
Nebraska94,7680.96×
Hawaii76,5640.91×
New Hampshire58,1000.75×
Maine55,1950.79×
Rhode Island53,3210.85×
Delaware50,2420.93×
Montana49,1770.9×
Washington, District of Columbia49,1220.83×
South Dakota44,3380.98×
North Dakota41,6671.03×
Alaska41,5620.99×
Vermont23,0570.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vodka audience
BrandAffinityCategory
Texas Roadhouse1.91×Food & Beverages
Pizza Hut1.61×Food & Beverages
Cocktail1.64×Food & Beverages
DirecTV1.56×Movies & TV
Little Caesars1.83×Food & Beverages
Google Flights1.92×Travel & Leisure
The UPS Store1.53×Shopping
LongHorn Steakhouse2.19×Food & Beverages
Tequila2.09×Food & Beverages
Offspring1.67×Home & Garden
verizon1.55×Technology & Electronics
Evolutionary psychology1.52×Health
Buffalo Wild Wings1.54×Food & Beverages
Tim Horton2.69×Sports
Brewing1.58×Food & Beverages
Soft drinks1.55×Food & Beverages
O'Reilly Auto Parts1.75×Cars & Mobility
Olive Garden1.56×Food & Beverages
IHOP1.61×Food & Beverages
Wawa Inc.1.51×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vodka audience
TraitClusterScore
IndulgenceJOY1.36
ExtroversionTHRILL1.33
Convenience OrientationPREMIUM1.2
Early Adopter MentalityPOWER1.15
LGBTQ+ IdentityOPEN1.14
Social Media UsageJOY1.13

Worldwide distribution

Worldwide audience distribution share by country for Vodka
CountryShare
United States30.1%
Japan8.3%
United Kingdom6.3%

See Vodka audiences in other countries

More Alcohol audiences in United States

Frequently asked questions

How many fans does Vodka have in United States?

Vodka has an estimated audience of 19,600,474 people in United States, concentrated in California and Texas.

What is the gender split and age of Vodka fans?

51.1% of Vodka fans are female, 48.9% are male, with an average age of 39.5 years.

Which brands do Vodka fans like most?

Vodka fans show strongest brand affinity for Texas Roadhouse (1.91×), Pizza Hut (1.61×), and Cocktail (1.64×) over the country average.

Where do Vodka fans live in United States?

Vodka fans in United States are most concentrated in California (reach 2,200,536), Texas (reach 2,199,024), and Florida (reach 1,520,887). These three regions account for the largest share of the active audience.

What other brands do Vodka fans also like?

Beyond Vodka itself, the audience over-indexes on Pizza Hut (1.61×), Cocktail (1.64×), DirecTV (1.56×), and Little Caesars (1.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vodka. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.