Rascasse Audience Intelligence

Vodka Audience in United States

A data profile of the people who buy, follow and care about Vodka in United States — modelled from more than twelve digital signal sources. Vodka has an estimated audience of 19,600,474 people in United States.

#4among Alcohol in United States#1162among Topic in United States#145in Food & Beverages

The average Vodka fan in United States is 39.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Texas Roadhouse, Pizza Hut, Cocktail, with strongest over-indexing on Texas Roadhouse (1.91× the country average).

Demographically, the Vodka audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vodka fan in United States is balanced, around 39.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Texas Roadhouse.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vodka profile in United States.

Audience size
19.6M
in United States
Gender
51.1%♀
48.9% male
Age
39.5
average years
Country rank
#1690
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vodka fans

51.1% are female, 48.9% are male, average age 39.5.

Fig. 02

Gender split

51.1%
Female
48.9%
Male
Demographic split for Vodka audience in United States
MetricValue
Female51.1%
Male48.9%
Average age39.5
Estimated audience size19,600,474
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Vodka audience in United States
Age bracketShare%
16-1914%
20-2924%
30-3922%
40-4921%
50+19%
Fig. 04

Worldwide distribution

30.1%

of the worldwide Vodka audience comes from United States.

Worldwide audience distribution share by country for Vodka
CountryShare
United States30.1%
Japan8.3%
United Kingdom6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vodka audience in United States is strongest.

Fig. 05

Top regions by affinity

Vodka fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~200K1.24×
02Texas~2M1.22×
03Oklahoma~300K1.19×
04Louisiana~300K1.15×
05Alabama~300K1.14×
06Kentucky~300K1.12×
07Mississippi~200K1.12×
08West Virginia~100K1.12×
09Florida~1.5M1.11×
10North Carolina~600K1.09×
11North Dakota~40K1.09×
12Kansas~200K1.08×
13Georgia~600K1.07×
14Tennessee~400K1.07×
15Indiana~400K1.07×
16Oregon~200K1.06×
17New Mexico~100K1.04×
18California~2M1.03×
19Pennsylvania~700K1.03×
20Arizona~400K1.03×
21Maryland~300K1.03×
22Alaska~40K1.03×
23New York~1M1.02×
24South Carolina~300K1.02×
25South Dakota~50K1.02×
26Minnesota~300K1.00×
27Idaho~100K1.00×
28New Jersey~500K0.99×
29Washington~400K0.99×
30Virginia~500K0.98×
31Nevada~200K0.98×
32Delaware~50K0.97×
33Ohio~600K0.96×
34Nebraska~90K0.96×
35Connecticut~200K0.95×
36Illinois~600K0.94×
37Colorado~300K0.93×
38Montana~50K0.93×
39Michigan~500K0.92×
40Wisconsin~300K0.91×
41Utah~200K0.91×
42Iowa~100K0.91×
43Hawaii~80K0.91×
44Missouri~300K0.90×
45Rhode Island~60K0.90×
46Massachusetts~300K0.88×
47Washington, District of Columbia~50K0.84×
48Maine~60K0.82×
49New Hampshire~60K0.79×
50Vermont~30K0.77×
Fig. 06

Affinity by region

Affinity by region — Vodka, United States
0.77×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vodka audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vodka audience
#·InterestCategoryAffinity×
01Tim HortonSports2.69×
02LongHorn SteakhouseFood & Beverages2.19×
03TequilaFood & Beverages2.09×
04Google FlightsTravel & Leisure1.92×
05Texas RoadhouseFood & Beverages1.91×
06Little CaesarsFood & Beverages1.83×
07O'Reilly Auto PartsCars & Mobility1.75×
08OffspringHome & Garden1.67×
09CocktailFood & Beverages1.64×
10Pizza HutFood & Beverages1.61×
11Britney SpearsMusic & Radio1.60×
12BrewingFood & Beverages1.58×
13DirecTVMovies & TV1.56×
14Papa John's PizzaFood & Beverages1.56×
15Domino's PizzaFood & Beverages1.55×
16verizonTechnology & Electronics1.55×
17Popeyes Louisiana KitchenFood & Beverages1.55×
18Buffalo Wild WingsFood & Beverages1.54×
19The UPS StoreShopping1.53×
20Evolutionary psychologyHealth1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vodka audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vodka audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.28×
IndulgenceJOY1.26×
Pet OwnershipJOY1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vodka audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.93×
MindfulnessBALANCE0.96×
TravellingTHRILL0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vodka have in United States?

Vodka has an estimated audience of 19,600,474 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Vodka fans?

51.1% of Vodka fans are female, 48.9% are male, with an average age of 39.5 years.

03

Which brands do Vodka fans like most?

Vodka fans show strongest brand affinity for Texas Roadhouse (1.91×), Pizza Hut (1.61×), and Cocktail (1.64×) over the country average.

04

Where do Vodka fans live in United States?

Vodka fans in United States are most concentrated in California (reach ~2M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Vodka fans also like?

Beyond Vodka itself, the audience over-indexes on Pizza Hut (1.61×), Cocktail (1.64×), DirecTV (1.56×), and Little Caesars (1.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Alcohol audiences in United States

See Vodka audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Vodka. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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