Glenmorangie Audience in United States

Glenmorangie logo

Glenmorangie has an estimated audience of 985,738 people in United States. 42.5% are female, 57.5% are male, average age 37.9. Top regions: California, Texas, New York. Top brand affinities: Birthday Gifts, Unique Gifts, Elsword, Boyne Island, Queensland, Home construction.

The average Glenmorangie fan in United States is 37.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Birthday Gifts, Unique Gifts, Elsword, with strongest over-indexing on Birthday Gifts (10.81× the country average). Demographically, the Glenmorangie audience skews more male with an average age of 37.9, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

Demographics of Glenmorangie fans

Demographic split for Glenmorangie audience in United States
MetricValue
Female42.5%
Male57.5%
Average age37.9
Estimated audience size985,738

Audience persona

The typical Glenmorangie fan in United States is more male, around 37.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Birthday Gifts.

Top regions in United States

Top regions ranked by reach for Glenmorangie in United States
RegionReachAffinity
California118,9771.1×
Texas91,1961.08×
New York84,1551.53×
Florida70,8351.06×
Illinois41,8471.27×
New Jersey36,3471.45×
Pennsylvania31,7790.96×
Virginia29,6381.23×
Georgia29,5020.97×
Michigan28,5311.11×
Ohio28,5290.94×
North Carolina28,2060.95×
Washington25,1331.27×
Massachusetts23,4861.21×
Colorado19,6921.27×
Maryland19,6071.16×
Arizona18,6930.93×
Tennessee16,6550.84×
Indiana14,6470.81×
Oregon14,3391.27×
Missouri14,3220.9×
South Carolina12,4140.84×
Wisconsin11,9580.81×
Minnesota11,8840.84×
Connecticut11,4531.16×
Oklahoma11,3021.03×
Nevada10,8831.14×
Alabama10,6640.77×
Louisiana10,4100.82×
Kentucky8,5280.69×
Kansas7,2740.94×
Iowa7,1750.88×
Arkansas5,9430.73×
Hawaii5,8651.38×
Utah5,7820.65×
Nebraska5,5701.13×
Mississippi5,5130.68×
Washington, District of Columbia5,2881.78×
New Hampshire4,5091.16×
Idaho4,2500.86×
Maine3,6601.04×
New Mexico3,3660.68×
West Virginia3,1710.69×
Rhode Island2,9700.95×
Montana2,7581.01×
Alaska2,6541.26×
Delaware2,6240.96×
Vermont1,5210.88×
South Dakota1,3610.6×
Wyoming1,2000.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Glenmorangie audience
BrandAffinityCategory
Birthday Gifts10.81×Kids & Family
Unique Gifts6.78×Shopping
Elsword32.65×Games
Boyne Island, Queensland588×Travel & Leisure
Home construction2.18×Home & Garden
Hasan Minhaj14.13×Movies & TV
Alaska1.51×Travel & Leisure
Haberler10.34×News
Jabal Amman27.29×Travel & Leisure
JDSU2.25×Business & Career
Natural rubber1.51×Cars & Mobility
Ethnic studies13.7×Business & Career
Swanson6.09×Health
Home staging3.02×Home & Garden
Wolverine (comics)2.93×Literature
Colorado River3.5×Travel & Leisure
Halsey, Oregon4.34×Travel & Leisure
Noodle (Gorillaz)1.87×Music & Radio
Stamp collecting2.41×Home & Garden
Call of Duty PT195.67×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Glenmorangie audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.49
IndulgenceJOY2.15
Luxury OrientationPREMIUM2.02
Family OrientationCONSERVATISM1.79
Quality AwarenessPREMIUM1.37
Career OrientationPOWER1.33

Worldwide distribution

Worldwide audience distribution share by country for Glenmorangie
CountryShare
United States24.2%
United Kingdom11.3%
Japan7.7%

See Glenmorangie audiences in other countries

More Spirits audiences in United States

Frequently asked questions

How many fans does Glenmorangie have in United States?

Glenmorangie has an estimated audience of 985,738 people in United States, concentrated in California and Texas.

What is the gender split and age of Glenmorangie fans?

42.5% of Glenmorangie fans are female, 57.5% are male, with an average age of 37.9 years.

Which brands do Glenmorangie fans like most?

Glenmorangie fans show strongest brand affinity for Birthday Gifts (10.81×), Unique Gifts (6.78×), and Elsword (32.65×) over the country average.

Where do Glenmorangie fans live in United States?

Glenmorangie fans in United States are most concentrated in California (reach 118,977), Texas (reach 91,196), and New York (reach 84,155). These three regions account for the largest share of the active audience.

What other brands do Glenmorangie fans also like?

Beyond Glenmorangie itself, the audience over-indexes on Unique Gifts (6.78×), Elsword (32.65×), Boyne Island, Queensland (588×), and Home construction (2.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Glenmorangie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.