Rascasse Audience Intelligence

Glenmorangie Target Market in United States

A data profile of the people who buy, follow and care about Glenmorangie in United States — modelled from more than twelve digital signal sources. Glenmorangie has an estimated audience of 983,064 people in United States.

#36among Spirits in United States#2441among Brand in United States#1330in Food & Beverages

The average Glenmorangie fan in United States is 37.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Glenmorangie profile in United States.

Audience size
983K
in United States
Gender
42.5%♀
57.5% male
Age
37.9
average years
Country rank
#23946
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Glenmorangie

42.5% are female, 57.5% are male, average age 37.9.

Fig. 02

Gender split

42.5%
Female
57.5%
Male
Demographic split for Glenmorangie audience in United States
MetricValue
Female42.5%
Male57.5%
Average age37.9
Estimated audience size983,064
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Glenmorangie audience in United States
Age bracketShare%
16-1917%
20-2926%
30-3923%
40-4919%
50+15%
Fig. 04

Worldwide distribution

24.0%

of the worldwide Glenmorangie audience comes from United States.

Worldwide audience distribution share by country for Glenmorangie
CountryShare
United States24.0%
United Kingdom11.4%
Japan7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Glenmorangie audience in United States is strongest.

Fig. 05

Top regions by affinity

Glenmorangie customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~5K1.62×
02New York~80K1.43×
03New Jersey~40K1.40×
04Alaska~3K1.35×
05Hawaii~5K1.30×
06Oregon~10K1.28×
07Colorado~20K1.25×
08Washington~20K1.24×
09Illinois~40K1.21×
10Massachusetts~20K1.19×
11Virginia~30K1.18×
12Maryland~20K1.18×
13Connecticut~10K1.13×
14New Hampshire~4K1.10×
15California~100K1.08×
16Michigan~30K1.06×
17Florida~70K1.05×
18Nevada~10K1.05×
19Maine~4K1.04×
20Nebraska~5K1.03×
21Montana~3K1.02×
22Texas~90K1.01×
23Oklahoma~10K1.01×
24Vermont~2K1.01×
25Delaware~3K0.99×
26Pennsylvania~30K0.98×
27Rhode Island~3K0.97×
28North Carolina~30K0.96×
29Arizona~20K0.94×
30Kansas~7K0.94×
31Georgia~30K0.92×
32Ohio~30K0.92×
33Missouri~10K0.92×
34Iowa~7K0.91×
35Idaho~4K0.90×
36Tennessee~20K0.88×
37Louisiana~10K0.87×
38Minnesota~10K0.86×
39South Dakota~2K0.86×
40North Dakota~2K0.86×
41South Carolina~10K0.85×
42Alabama~10K0.85×
43West Virginia~4K0.85×
44Wisconsin~10K0.83×
45Indiana~10K0.82×
46Arkansas~7K0.81×
47Mississippi~7K0.81×
48New Mexico~4K0.80×
49Kentucky~9K0.76×
50Utah~6K0.72×
Fig. 06

Affinity by region

Affinity by region — Glenmorangie, United States
0.72×1.00×1.62×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Glenmorangie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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