Glenmorangie Audience in United States

Glenmorangie has an estimated audience of 985,738 people in United States. 42.5% are female, 57.5% are male, average age 37.9. Top regions: California, Texas, New York. Top brand affinities: Open air concert, Single malt whisky, Leffe, Kia Sportage, Tuborg Brewery.

The average Glenmorangie fan in United States is 37.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Open air concert, Single malt whisky, Leffe, with strongest over-indexing on Open air concert (588× the country average). Demographically, the Glenmorangie audience skews more male with an average age of 37.9, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

Demographics of Glenmorangie fans

Demographic split for Glenmorangie audience in United States
MetricValue
Female42.5%
Male57.5%
Average age37.9
Estimated audience size985,738

Audience persona

The typical Glenmorangie fan in United States is more male, around 37.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Open air concert.

Top regions in United States

Top regions ranked by reach for Glenmorangie in United States
RegionReachAffinity
California118,9771.1×
Texas91,1961.08×
New York84,1551.53×
Florida70,8351.06×
Illinois41,8471.27×
New Jersey36,3471.45×
Pennsylvania31,7790.96×
Virginia29,6381.23×
Georgia29,5020.97×
Michigan28,5311.11×
Ohio28,5290.94×
North Carolina28,2060.95×
Washington25,1331.27×
Massachusetts23,4861.21×
Colorado19,6921.27×
Maryland19,6071.16×
Arizona18,6930.93×
Tennessee16,6550.84×
Indiana14,6470.81×
Oregon14,3391.27×
Missouri14,3220.9×
South Carolina12,4140.84×
Wisconsin11,9580.81×
Minnesota11,8840.84×
Connecticut11,4531.16×
Oklahoma11,3021.03×
Nevada10,8831.14×
Alabama10,6640.77×
Louisiana10,4100.82×
Kentucky8,5280.69×
Kansas7,2740.94×
Iowa7,1750.88×
Arkansas5,9430.73×
Hawaii5,8651.38×
Utah5,7820.65×
Nebraska5,5701.13×
Mississippi5,5130.68×
Washington, District of Columbia5,2881.78×
New Hampshire4,5091.16×
Idaho4,2500.86×
Maine3,6601.04×
New Mexico3,3660.68×
West Virginia3,1710.69×
Rhode Island2,9700.95×
Montana2,7581.01×
Alaska2,6541.26×
Delaware2,6240.96×
Vermont1,5210.88×
South Dakota1,3610.6×
Wyoming1,2000.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Glenmorangie audience
BrandAffinityCategory
Open air concert588×Music & Radio
Single malt whisky31.06×Food & Beverages
Leffe195.67×Food & Beverages
Kia Sportage32.65×Cars & Mobility
Tuborg Brewery148.24×Food & Beverages
Glenfiddich40.47×Food & Beverages
Straight whiskey36.56×Food & Beverages
Small batch whiskey15.3×Food & Beverages
Blended whiskey14.49×Food & Beverages
Paulaner Brewery76.26×Food & Beverages
Single malt scotch25.83×Food & Beverages
Malt whisky15.21×Food & Beverages
Tennessee whiskey10.81×Food & Beverages
Bourbon whiskey6.78×Food & Beverages
Scotch whisky8.37×Food & Beverages
Honda HR-V22.06×Cars & Mobility
Irish whiskey9.17×Food & Beverages
Red wine7.31×Food & Beverages
White wine8.2×Food & Beverages
Jameson Irish Whiskey13.7×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Glenmorangie audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.49
IndulgenceJOY2.15
Luxury OrientationPREMIUM2.02
Family OrientationCONSERVATISM1.79
Quality AwarenessPREMIUM1.37
Career OrientationPOWER1.33

Worldwide distribution

Worldwide audience distribution share by country for Glenmorangie
CountryShare
United States24.2%
United Kingdom11.3%
Japan7.7%

See Glenmorangie audiences in other countries

More Spirits audiences in United States

Frequently asked questions

How many fans does Glenmorangie have in United States?

Glenmorangie has an estimated audience of 985,738 people in United States, concentrated in California and Texas.

What is the gender split and age of Glenmorangie fans?

42.5% of Glenmorangie fans are female, 57.5% are male, with an average age of 37.9 years.

Which brands do Glenmorangie fans like most?

Glenmorangie fans show strongest brand affinity for Open air concert (588×), Single malt whisky (31.06×), and Leffe (195.67×) over the country average.

Where do Glenmorangie fans live in United States?

Glenmorangie fans in United States are most concentrated in California (reach 118,977), Texas (reach 91,196), and New York (reach 84,155). These three regions account for the largest share of the active audience.

What other brands do Glenmorangie fans also like?

Beyond Glenmorangie itself, the audience over-indexes on Single malt whisky (31.06×), Leffe (195.67×), Kia Sportage (32.65×), and Tuborg Brewery (148.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Glenmorangie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.