Glenmorangie Audience in Germany
Glenmorangie has an estimated audience of 279,731 people in Germany. 36.9% are female, 63.1% are male, average age 40.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Haberler, Unique Gifts, Birthday Gifts, Knokke-Heist, Goes.
The average Glenmorangie fan in Germany is 40.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Haberler, Unique Gifts, Birthday Gifts, with strongest over-indexing on Haberler (14.67× the country average). Demographically, the Glenmorangie audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Quality Awareness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Spirits
Demographics of Glenmorangie fans
| Metric | Value |
|---|---|
| Female | 36.9% |
| Male | 63.1% |
| Average age | 40.4 |
| Estimated audience size | 279,731 |
Audience persona
The typical Glenmorangie fan in Germany is more male, around 40.4 years old, with strong Quality Awareness tendencies and a notable affinity for Haberler.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 64,904 | 1.06× |
| Bayern | 44,725 | 0.99× |
| Baden-Württemberg | 35,948 | 0.94× |
| Niedersachsen | 27,440 | 1.01× |
| Hessen | 23,935 | 1.12× |
| Sachsen | 14,831 | 1.08× |
| Rheinland-Pfalz | 13,583 | 0.97× |
| Berlin | 13,455 | 1.08× |
| Schleswig-Holstein | 10,796 | 1.07× |
| Hamburg | 8,290 | 1.31× |
| Brandenburg | 7,622 | 0.88× |
| Sachsen-Anhalt | 6,770 | 0.93× |
| Thüringen | 6,560 | 0.92× |
| Mecklenburg-Vorpommern | 4,766 | 0.89× |
| Saarland | 3,073 | 0.89× |
| Bremen | 2,005 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Haberler | 14.67× | News |
| Unique Gifts | 13.1× | Shopping |
| Birthday Gifts | 12.96× | Kids & Family |
| Knokke-Heist | 14.56× | Travel & Leisure |
| Goes | 1.62× | Travel & Leisure |
| Cocktail | 1.73× | Food & Beverages |
| Artistic inspiration | 1.53× | Arts & Culture |
| Stradivarius | 1.97× | Shopping |
| Video izle | 3.79× | |
| Urban Outfitters | 1.7× | Shopping |
| Christmas Gift | 1.72× | Kids & Family |
| Jeju Province | 14.02× | Travel & Leisure |
| VfL Wolfsburg | 1.52× | Sports |
| Jack White | 1.72× | Movies & TV |
| The Client (1994 film) | 6.07× | Movies & TV |
| Kashubia | 16.04× | Travel & Leisure |
| KLIX (AM) | 2.08× | Music & Radio |
| MK | 2.29× | Music & Radio |
| Cambrils | 5.82× | Travel & Leisure |
| Assassin's Creed: Revelations | 5.42× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.76 |
| Sustainability | BALANCE | 1.29 |
| Luxury Orientation | PREMIUM | 1.28 |
| Urban Lifestyle | OPEN | 1.25 |
| Patriotism | CONSERVATISM | 1.24 |
| Convenience Orientation | PREMIUM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.2% |
| United Kingdom | 11.3% |
| Japan | 7.7% |
See Glenmorangie audiences in other countries
More Spirits audiences in Germany
- Aperol Spritz (1,220,972)
- Aperol (1,008,873)
- Asbach (678,939)
- Baileys Irish Cream (654,751)
- Belvedere (vodka) (635,920)
Frequently asked questions
How many fans does Glenmorangie have in Germany?
Glenmorangie has an estimated audience of 279,731 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Glenmorangie fans?
36.9% of Glenmorangie fans are female, 63.1% are male, with an average age of 40.4 years.
Which brands do Glenmorangie fans like most?
Glenmorangie fans show strongest brand affinity for Haberler (14.67×), Unique Gifts (13.1×), and Birthday Gifts (12.96×) over the country average.
Where do Glenmorangie fans live in Germany?
Glenmorangie fans in Germany are most concentrated in Nordrhein-Westfalen (reach 64,904), Bayern (reach 44,725), and Baden-Württemberg (reach 35,948). These three regions account for the largest share of the active audience.
What other brands do Glenmorangie fans also like?
Beyond Glenmorangie itself, the audience over-indexes on Unique Gifts (13.1×), Birthday Gifts (12.96×), Knokke-Heist (14.56×), and Goes (1.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Glenmorangie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.