Glenmorangie Audience in Germany
Glenmorangie has an estimated audience of 279,731 people in Germany. 36.9% are female, 63.1% are male, average age 40.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Single malt whisky, Malt whisky, Glenfiddich, Single malt scotch, Bourbon whiskey.
The average Glenmorangie fan in Germany is 40.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Single malt whisky, Malt whisky, Glenfiddich, with strongest over-indexing on Single malt whisky (32.32× the country average). Demographically, the Glenmorangie audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Quality Awareness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Spirits
Demographics of Glenmorangie fans
| Metric | Value |
|---|---|
| Female | 36.9% |
| Male | 63.1% |
| Average age | 40.4 |
| Estimated audience size | 279,731 |
Audience persona
The typical Glenmorangie fan in Germany is more male, around 40.4 years old, with strong Quality Awareness tendencies and a notable affinity for Single malt whisky.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 64,904 | 1.06× |
| Bayern | 44,725 | 0.99× |
| Baden-Württemberg | 35,948 | 0.94× |
| Niedersachsen | 27,440 | 1.01× |
| Hessen | 23,935 | 1.12× |
| Sachsen | 14,831 | 1.08× |
| Rheinland-Pfalz | 13,583 | 0.97× |
| Berlin | 13,455 | 1.08× |
| Schleswig-Holstein | 10,796 | 1.07× |
| Hamburg | 8,290 | 1.31× |
| Brandenburg | 7,622 | 0.88× |
| Sachsen-Anhalt | 6,770 | 0.93× |
| Thüringen | 6,560 | 0.92× |
| Mecklenburg-Vorpommern | 4,766 | 0.89× |
| Saarland | 3,073 | 0.89× |
| Bremen | 2,005 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Single malt whisky | 32.32× | Food & Beverages |
| Malt whisky | 27.71× | Food & Beverages |
| Glenfiddich | 37.5× | Food & Beverages |
| Single malt scotch | 39.12× | Food & Beverages |
| Bourbon whiskey | 13.1× | Food & Beverages |
| Gianna Nannini | 14.56× | Music & Radio |
| Tennessee whiskey | 12.96× | Food & Beverages |
| Whisky | 6.29× | Food & Beverages |
| Bollinger | 44.45× | Food & Beverages |
| Scotch whisky | 8.83× | Food & Beverages |
| Ponytail | 14.02× | Fashion & Accessoires |
| Distilled beverage | 3.59× | Food & Beverages |
| Cognac | 16.04× | Food & Beverages |
| Japanese whisky | 19.3× | Food & Beverages |
| Belvedere (vodka) | 12.45× | Food & Beverages |
| Irish whiskey | 8.97× | Food & Beverages |
| Drop shipping | 2.76× | Shopping |
| Rye whiskey | 15.23× | Food & Beverages |
| Pets | 1.6× | Pets & Animals |
| Vacations | 2.46× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.76 |
| Sustainability | BALANCE | 1.29 |
| Luxury Orientation | PREMIUM | 1.28 |
| Urban Lifestyle | OPEN | 1.25 |
| Patriotism | CONSERVATISM | 1.24 |
| Convenience Orientation | PREMIUM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.2% |
| United Kingdom | 11.3% |
| Japan | 7.7% |
See Glenmorangie audiences in other countries
More Spirits audiences in Germany
- Aperol Spritz (1,220,972)
- Aperol (1,008,873)
- Jägermeister (679,306)
- Asbach (678,939)
- Baileys Irish Cream (654,751)
Frequently asked questions
How many fans does Glenmorangie have in Germany?
Glenmorangie has an estimated audience of 279,731 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Glenmorangie fans?
36.9% of Glenmorangie fans are female, 63.1% are male, with an average age of 40.4 years.
Which brands do Glenmorangie fans like most?
Glenmorangie fans show strongest brand affinity for Single malt whisky (32.32×), Malt whisky (27.71×), and Glenfiddich (37.5×) over the country average.
Where do Glenmorangie fans live in Germany?
Glenmorangie fans in Germany are most concentrated in Nordrhein-Westfalen (reach 64,904), Bayern (reach 44,725), and Baden-Württemberg (reach 35,948). These three regions account for the largest share of the active audience.
What other brands do Glenmorangie fans also like?
Beyond Glenmorangie itself, the audience over-indexes on Malt whisky (27.71×), Glenfiddich (37.5×), Single malt scotch (39.12×), and Bourbon whiskey (13.1×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Glenmorangie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.