A data profile of the people who buy, follow and care about Northern Ireland in Portugal — modelled from more than twelve digital signal sources. Northern Ireland has an estimated audience of 14,320 people in Portugal.
Northern Ireland has an estimated audience of 14,320 people in Portugal. 54.9% are female, 45.1% are male, average age 41.5.
The key figures that characterise the Northern Ireland profile in Portugal.
54.9% are female, 45.1% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 41.5 |
| Estimated audience size | 14,320 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 25% |
of the worldwide Northern Ireland audience comes from Portugal.
| Country | Share |
|---|---|
| United Kingdom | 56.3% |
| Ireland | 17.3% |
| United States | 9.7% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Northern Ireland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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