A data profile of the people who buy, follow and care about Spain in Portugal — modelled from more than twelve digital signal sources. Spain has an estimated audience of 2,898,184 people in Portugal.
The average Spain fan in Portugal is 43.2 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Faro District.
Top brand affinities include Madrid, EDreams, Barcelona, with strongest over-indexing on Madrid (2.64× the country average).
Demographically, the Spain audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Indulgence, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Spain fan in Portugal is more female, around 43.2 years old, with strong Indulgence tendencies and a notable affinity for Madrid.
The key figures that characterise the Spain profile in Portugal.
57.6% are female, 42.4% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 43.2 |
| Estimated audience size | 2,898,184 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 28% |
of the worldwide Spain audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 13.9% |
| Spain | 13.7% |
| Mexico | 6.2% |
Where the Spain audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Faro District | ~500K | 3.12× | |
| 02 | Lisbon District | ~1.5M | 1.60× | |
| 03 | Viana do Castelo District | ~100K | 1.53× | |
| 04 | Leiria District | ~200K | 1.15× | |
| 05 | Setúbal District | ~400K | 1.10× | |
| 06 | Madeira | ~90K | 1.09× | |
| 07 | Beja District | ~50K | 0.99× | |
| 08 | Porto District | ~600K | 0.98× | |
| 09 | Santarém District | ~100K | 0.98× | |
| 10 | Coimbra District | ~100K | 0.97× | |
| 11 | Castelo Branco District | ~50K | 0.93× | |
| 12 | Bragança District | ~30K | 0.88× | |
| 13 | Portalegre District | ~30K | 0.88× | |
| 14 | Évora District | ~40K | 0.87× | |
| 15 | Guarda District | ~30K | 0.87× | |
| 16 | Vila Real District | ~40K | 0.85× | |
| 17 | Azores | ~70K | 0.84× | |
| 18 | Aveiro District | ~200K | 0.81× | |
| 19 | Viseu District | ~80K | 0.81× | |
| 20 | Braga District | ~200K | 0.78× |
The strongest cross-interests of the Spain audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Madrid | Travel & Leisure | 2.64× | ||
| 02 | Marbella | Travel & Leisure | 2.52× | ||
| 03 | Gran Canaria | Travel & Leisure | 2.50× | ||
| 04 | Barcelona | Travel & Leisure | 1.90× | ||
| 05 | Santorini | Travel & Leisure | 1.84× | ||
| 06 | Adolfo Domínguez | Fashion & Accessoires | 1.70× | ||
| 07 | Local news | News | 1.69× | ||
| 08 | Mineral water | Food & Beverages | 1.69× | ||
| 09 | Anne Hathaway | Movies & TV | 1.69× | ||
| 10 | EDreams | Travel & Leisure | 1.61× | ||
| 11 | Europcar | Cars & Mobility | 1.60× | ||
| 12 | Cortefiel | Fashion & Accessoires | 1.59× | ||
| 13 | Postmodernism | Arts & Culture | 1.58× | ||
| 14 | Thermal insulation | Home & Garden | 1.56× | ||
| 15 | Rio Ave F.C. | Sports | 1.55× | ||
| 16 | Rayo Vallecano | Travel & Leisure | 1.55× | ||
| 17 | Michael Kors | Fashion & Accessoires | 1.54× | ||
| 18 | Modern furniture | Home & Garden | 1.54× | ||
| 19 | Conference and resort hotels | Travel & Leisure | 1.51× | ||
| 20 | Carolina Herrera (fashion designer) | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.25× | |
| Community Orientation | OPEN | 1.21× | |
| Pet Ownership | JOY | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.90× | |
| Healthy Lifestyle | BALANCE | 0.95× | |
| Creativity | OPEN | 0.95× |
Spain has an estimated audience of 2,898,184 people in Portugal, concentrated in Lisbon District and Porto District.
57.6% of Spain fans are female, 42.4% are male, with an average age of 43.2 years.
Spain fans show strongest brand affinity for Madrid (2.64×), EDreams (1.61×), and Barcelona (1.9×) over the country average.
Spain fans in Portugal are most concentrated in Lisbon District (reach ~1.5M), Porto District (reach ~600K), and Faro District (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Spain itself, the audience over-indexes on EDreams (1.61×), Barcelona (1.9×), Local news (1.69×), and Rio Ave F.C. (1.55×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Spain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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