A data profile of the people who buy, follow and care about Cape Verde in Portugal — modelled from more than twelve digital signal sources. Cape Verde has an estimated audience of 2,243,431 people in Portugal.
The average Cape Verde fan in Portugal is 45.0 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Faro District.
Top brand affinities include OLX, Macau, EasyJet, with strongest over-indexing on OLX (1.59× the country average).
Demographically, the Cape Verde audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Community Orientation, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Cape Verde fan in Portugal is more female, around 45.0 years old, with strong Community Orientation tendencies and a notable affinity for OLX.
The key figures that characterise the Cape Verde profile in Portugal.
58.3% are female, 41.7% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 45.0 |
| Estimated audience size | 2,243,431 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 33% |
of the worldwide Cape Verde audience comes from Portugal.
| Country | Share |
|---|---|
| Brazil | 40.2% |
| Portugal | 25.1% |
| United Kingdom | 4.4% |
Where the Cape Verde audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Madeira | ~200K | 3.29× | |
| 02 | Faro District | ~400K | 2.76× | |
| 03 | Azores | ~100K | 1.90× | |
| 04 | Lisbon District | ~1M | 1.77× | |
| 05 | Setúbal District | ~300K | 1.10× | |
| 06 | Guarda District | ~30K | 0.92× | |
| 07 | Bragança District | ~20K | 0.92× | |
| 08 | Portalegre District | ~20K | 0.92× | |
| 09 | Beja District | ~30K | 0.90× | |
| 10 | Leiria District | ~100K | 0.88× | |
| 11 | Vila Real District | ~40K | 0.88× | |
| 12 | Évora District | ~30K | 0.88× | |
| 13 | Castelo Branco District | ~40K | 0.87× | |
| 14 | Coimbra District | ~90K | 0.86× | |
| 15 | Porto District | ~400K | 0.85× | |
| 16 | Santarém District | ~90K | 0.85× | |
| 17 | Viana do Castelo District | ~50K | 0.84× | |
| 18 | Viseu District | ~60K | 0.83× | |
| 19 | Aveiro District | ~100K | 0.73× | |
| 20 | Braga District | ~200K | 0.70× |
The strongest cross-interests of the Cape Verde audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Macau | Travel & Leisure | 4.23× | ||
| 02 | Adolfo Domínguez | Fashion & Accessoires | 1.87× | ||
| 03 | Vueling | Travel & Leisure | 1.87× | ||
| 04 | MSN | News | 1.67× | ||
| 05 | Cortefiel | Fashion & Accessoires | 1.62× | ||
| 06 | OLX | Shopping | 1.59× | ||
| 07 | Samba | Music & Radio | 1.55× | ||
| 08 | EasyJet | Travel & Leisure | 1.54× | ||
| 09 | Breaking news | Movies & TV | 1.54× | ||
| 10 | Skyscanner | Travel & Leisure | 1.54× | ||
| 11 | First class travel | Travel & Leisure | 1.54× | ||
| 12 | Rail transport | Travel & Leisure | 1.54× | ||
| 13 | Charitable organization | Politics & Society | 1.54× | ||
| 14 | Lacoste | Fashion & Accessoires | 1.54× | ||
| 15 | Hardware store | Home & Garden | 1.54× | ||
| 16 | Momondo | Travel & Leisure | 1.54× | ||
| 17 | Boutique hotel | Travel & Leisure | 1.54× | ||
| 18 | Department store | Shopping | 1.54× | ||
| 19 | Madrid | Travel & Leisure | 1.52× | ||
| 20 | Rio Ave F.C. | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.48× | |
| Quality Awareness | PREMIUM | 1.30× | |
| DIY Mentality | THRILL | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.92× | |
| Family Orientation | CONSERVATISM | 0.92× | |
| Need for Security | CONSERVATISM | 0.94× |
Cape Verde has an estimated audience of 2,243,431 people in Portugal, concentrated in Lisbon District and Porto District.
58.3% of Cape Verde fans are female, 41.7% are male, with an average age of 45.0 years.
Cape Verde fans show strongest brand affinity for OLX (1.59×), Macau (4.23×), and EasyJet (1.54×) over the country average.
Cape Verde fans in Portugal are most concentrated in Lisbon District (reach ~1M), Porto District (reach ~400K), and Faro District (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Cape Verde itself, the audience over-indexes on Macau (4.23×), EasyJet (1.54×), Breaking news (1.54×), and MSN (1.67×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Cape Verde. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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