A data profile of the people who buy, follow and care about Cape Verde in Brazil — modelled from more than twelve digital signal sources. Cape Verde has an estimated audience of 3,590,758 people in Brazil.
Cape Verde has an estimated audience of 3,590,758 people in Brazil. 66.1% are female, 33.9% are male, average age 42.2. Top brand affinities: Macau, CR Vasco da Gama, MSN, Fluminense FC, Public transport.
Top brand affinities include Macau, CR Vasco da Gama, MSN, with strongest over-indexing on Macau (13.05× the country average).
Demographically, the Cape Verde audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Individualism, Tradition.
The typical Cape Verde fan in Brazil is more female, around 42.2 years old, with strong Individualism tendencies and a notable affinity for Macau.
The key figures that characterise the Cape Verde profile in Brazil.
66.1% are female, 33.9% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 66.1% |
| Male | 33.9% |
| Average age | 42.2 |
| Estimated audience size | 3,590,758 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 26% |
of the worldwide Cape Verde audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 40.2% |
| Portugal | 25.1% |
| United Kingdom | 4.4% |
The strongest cross-interests of the Cape Verde audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Macau | Travel & Leisure | 13.05× | ||
| 02 | Sandra Bullock | Movies & TV | 3.13× | ||
| 03 | Lodging | Travel & Leisure | 3.12× | ||
| 04 | Public transport | Cars & Mobility | 2.84× | ||
| 05 | Island | Travel & Leisure | 2.76× | ||
| 06 | Microwave oven | Home & Garden | 2.68× | ||
| 07 | Brad Pitt | Movies & TV | 2.61× | ||
| 08 | Anne Hathaway | Movies & TV | 2.52× | ||
| 09 | Dafiti | Fashion & Accessoires | 2.43× | ||
| 10 | MSN | News | 2.35× | ||
| 11 | Bossa nova | Music & Radio | 2.32× | ||
| 12 | Tradition | Politics & Society | 1.89× | ||
| 13 | Coritiba Foot Ball Club | Sports | 1.87× | ||
| 14 | Khan Academy | Business & Career | 1.74× | ||
| 15 | Centauro | Cars & Mobility | 1.73× | ||
| 16 | Spas | Beauty & Wellness | 1.71× | ||
| 17 | Michael Jackson | Music & Radio | 1.64× | ||
| 18 | Fluminense FC | Sports | 1.56× | ||
| 19 | CR Vasco da Gama | Sports | 1.51× | ||
| 20 | Happiness | Health | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.90× | |
| Tradition | CONSERVATISM | 1.89× | |
| Convenience Orientation | PREMIUM | 1.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.31× | |
| Luxury Orientation | PREMIUM | 0.32× | |
| Urban Lifestyle | OPEN | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Cape Verde. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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