A data profile of the people who buy, follow and care about Breaking news in Portugal — modelled from more than twelve digital signal sources. Breaking news has an estimated audience of 1,577,330 people in Portugal.
Breaking news has an estimated audience of 1,577,330 people in Portugal. 48.6% are female, 51.4% are male, average age 43.2. Top brand affinities: Broadcast journalism, News broadcasting, Online newspaper, West Bengal, News24.
Top brand affinities include Broadcast journalism, News broadcasting, Online newspaper, with strongest over-indexing on Broadcast journalism (15.15× the country average).
Demographically, the Breaking news audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Community Orientation, Patriotism.
The typical Breaking news fan in Portugal is balanced, around 43.2 years old, with strong Community Orientation tendencies and a notable affinity for Broadcast journalism.
The key figures that characterise the Breaking news profile in Portugal.
48.6% are female, 51.4% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 43.2 |
| Estimated audience size | 1,577,330 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 26% |
of the worldwide Breaking news audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 29.5% |
| India | 7.6% |
| United Kingdom | 5.8% |
The strongest cross-interests of the Breaking news audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | News24 | News | 23.58× | ||
| 02 | West Bengal | Travel & Leisure | 20.16× | ||
| 03 | Nepali language | Politics & Society | 16.50× | ||
| 04 | Broadcast journalism | Movies & TV | 15.15× | ||
| 05 | News broadcasting | Business & Career | 5.65× | ||
| 06 | Pension | Business & Career | 3.65× | ||
| 07 | Online newspaper | News | 3.55× | ||
| 08 | Cat play and toys | Pets & Animals | 3.27× | ||
| 09 | CNN | Movies & TV | 3.15× | ||
| 10 | Donation | Business & Career | 3.13× | ||
| 11 | Internet television | Technology & Electronics | 2.97× | ||
| 12 | Dairy | Food & Beverages | 2.79× | ||
| 13 | Television station | Movies & TV | 2.64× | ||
| 14 | Big Brother (TV series) | Movies & TV | 2.31× | ||
| 15 | Temu | Shopping | 1.89× | ||
| 16 | FlixBus | Cars & Mobility | 1.72× | ||
| 17 | Rock music | Music & Radio | 1.57× | ||
| 18 | TikTok | Internet & Social Media | 1.55× | ||
| 19 | Pets | Pets & Animals | 1.54× | ||
| 20 | Google Maps | Internet & Social Media | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.76× | |
| Patriotism | CONSERVATISM | 1.74× | |
| Career Orientation | POWER | 1.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.72× | |
| Family Orientation | CONSERVATISM | 0.86× | |
| Indulgence | JOY | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Breaking news. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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