A data profile of the people who buy, follow and care about Internet television in Portugal — modelled from more than twelve digital signal sources. Internet television has an estimated audience of 1,438,040 people in Portugal.
Internet television has an estimated audience of 1,438,040 people in Portugal. 52.7% are female, 47.3% are male, average age 46.9. Top brand affinities: Breaking news, Local news, Online newspaper, Radio, Pay television.
Top brand affinities include Breaking news, Local news, Online newspaper, with strongest over-indexing on Breaking news (2.97× the country average).
Demographically, the Internet television audience skews balanced with an average age of 46.9, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.
The typical Internet television fan in Portugal is balanced, around 46.9 years old, with strong Career Orientation tendencies and a notable affinity for Breaking news.
The key figures that characterise the Internet television profile in Portugal.
52.7% are female, 47.3% are male, average age 46.9.
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 46.9 |
| Estimated audience size | 1,438,040 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 17% | |
| 40-49 | 25% | |
| 50+ | 40% |
of the worldwide Internet television audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 14.4% |
| China | 7.3% |
| Japan | 6.3% |
The strongest cross-interests of the Internet television audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Local news | News | 3.29× | ||
| 02 | Breaking news | Movies & TV | 2.97× | ||
| 03 | Travel insurance | Travel & Leisure | 2.27× | ||
| 04 | Online newspaper | News | 2.17× | ||
| 05 | Pay television | Movies & TV | 2.16× | ||
| 06 | Virtual reality | Technology & Electronics | 2.01× | ||
| 07 | Internet celebrity | Internet & Social Media | 1.99× | ||
| 08 | Automobile repair shop | Cars & Mobility | 1.94× | ||
| 09 | Individualism | Politics & Society | 1.94× | ||
| 10 | Norauto | Cars & Mobility | 1.79× | ||
| 11 | Rail transport | Travel & Leisure | 1.76× | ||
| 12 | CNN | Movies & TV | 1.76× | ||
| 13 | NFL | Sports | 1.73× | ||
| 14 | Smart TV | Technology & Electronics | 1.64× | ||
| 15 | Rio Ave F.C. | Sports | 1.62× | ||
| 16 | Public transport | Cars & Mobility | 1.61× | ||
| 17 | Hardware store | Home & Garden | 1.59× | ||
| 18 | MSN | News | 1.55× | ||
| 19 | Radio | Technology & Electronics | 1.53× | ||
| 20 | S.C. Braga | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.35× | |
| Convenience Orientation | PREMIUM | 1.31× | |
| Community Orientation | OPEN | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.35× | |
| Mindfulness | BALANCE | 0.55× | |
| Design Affinity | PREMIUM | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Internet television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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