A data profile of the people who buy, follow and care about Public transport in Portugal — modelled from more than twelve digital signal sources. Public transport has an estimated audience of 1,421,945 people in Portugal.
Public transport has an estimated audience of 1,421,945 people in Portugal. 40.6% are female, 59.4% are male, average age 45.9. Top brand affinities: Gmail, Freenow, Vehicle for hire, Computer program, Google Maps.
Top brand affinities include Gmail, Freenow, Vehicle for hire, with strongest over-indexing on Gmail (2.02× the country average).
Demographically, the Public transport audience skews more male with an average age of 45.9, and over-indexes on personality traits such as Patriotism, Need for Security.
The typical Public transport fan in Portugal is more male, around 45.9 years old, with strong Patriotism tendencies and a notable affinity for Gmail.
The key figures that characterise the Public transport profile in Portugal.
40.6% are female, 59.4% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 40.6% |
| Male | 59.4% |
| Average age | 45.9 |
| Estimated audience size | 1,421,945 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 35% |
of the worldwide Public transport audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 18.3% |
| Brazil | 6.1% |
| United Kingdom | 5.3% |
The strongest cross-interests of the Public transport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Freenow | Cars & Mobility | 16.71× | ||
| 02 | Vehicle for hire | Cars & Mobility | 10.85× | ||
| 03 | Mode of transport | Cars & Mobility | 7.33× | ||
| 04 | Taxicab | Cars & Mobility | 6.16× | ||
| 05 | Dump truck | Cars & Mobility | 4.60× | ||
| 06 | Computer program | Technology & Electronics | 4.33× | ||
| 07 | Road transport | Cars & Mobility | 3.47× | ||
| 08 | Commercial vehicle | Cars & Mobility | 3.31× | ||
| 09 | Tram | Cars & Mobility | 2.89× | ||
| 10 | Heavy equipment | Home & Garden | 2.50× | ||
| 11 | Mobile device | Technology & Electronics | 2.45× | ||
| 12 | Tractor | Cars & Mobility | 2.43× | ||
| 13 | Logistics | Business & Career | 2.10× | ||
| 14 | Gmail | Internet & Social Media | 2.02× | ||
| 15 | Animal husbandry | Politics & Society | 1.72× | ||
| 16 | Mobile app | Technology & Electronics | 1.69× | ||
| 17 | Engine | Cars & Mobility | 1.64× | ||
| 18 | Google Maps | Internet & Social Media | 1.62× | ||
| 19 | BP | Cars & Mobility | 1.60× | ||
| 20 | Big Brother (TV series) | Movies & TV | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.59× | |
| Need for Security | CONSERVATISM | 1.28× | |
| Spirituality | BALANCE | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.72× | |
| Early Adopter Mentality | POWER | 0.73× | |
| Extroversion | THRILL | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Public transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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