A data profile of the people who buy, follow and care about Engine in Portugal — modelled from more than twelve digital signal sources. Engine has an estimated audience of 2,009,029 people in Portugal.
The average Engine fan in Portugal is 42.0 years old, more male, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Betclic, Local news, S.L. Benfica, with strongest over-indexing on Betclic (1.65× the country average).
Demographically, the Engine audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Risk Appetite, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Engine fan in Portugal is more male, around 42.0 years old, with strong Risk Appetite tendencies and a notable affinity for Betclic.
The key figures that characterise the Engine profile in Portugal.
24.9% are female, 75.1% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 24.9% |
| Male | 75.1% |
| Average age | 42.0 |
| Estimated audience size | 2,009,029 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 25% |
of the worldwide Engine audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 23.5% |
| Italy | 6.6% |
| Germany | 6.2% |
Where the Engine audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~600K | 1.05× | |
| 02 | Porto District | ~500K | 1.05× | |
| 03 | Santarém District | ~100K | 1.05× | |
| 04 | Bragança District | ~20K | 1.05× | |
| 05 | Portalegre District | ~20K | 1.05× | |
| 06 | Guarda District | ~30K | 1.04× | |
| 07 | Beja District | ~30K | 1.02× | |
| 08 | Leiria District | ~100K | 1.00× | |
| 09 | Vila Real District | ~40K | 1.00× | |
| 10 | Évora District | ~40K | 1.00× | |
| 11 | Castelo Branco District | ~40K | 0.99× | |
| 12 | Coimbra District | ~100K | 0.98× | |
| 13 | Viana do Castelo District | ~50K | 0.98× | |
| 14 | Setúbal District | ~200K | 0.97× | |
| 15 | Faro District | ~100K | 0.97× | |
| 16 | Viseu District | ~70K | 0.97× | |
| 17 | Madeira | ~60K | 0.97× | |
| 18 | Azores | ~50K | 0.97× | |
| 19 | Aveiro District | ~100K | 0.96× | |
| 20 | Braga District | ~200K | 0.94× |
The strongest cross-interests of the Engine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Local news | News | 2.95× | ||
| 02 | Max Verstappen | Sports | 2.95× | ||
| 03 | Superbike World Championship | Sports | 2.95× | ||
| 04 | Sport Club Corinthians Paulista | Sports | 2.58× | ||
| 05 | Ligue 1 | Sports | 2.16× | ||
| 06 | Car dealership | Cars & Mobility | 2.07× | ||
| 07 | JD Sports | Shopping | 2.01× | ||
| 08 | MotoGP | Sports | 1.99× | ||
| 09 | Arsenal F.C. | Sports | 1.92× | ||
| 10 | Bundesliga | Sports | 1.76× | ||
| 11 | Motorcycle helmet | Cars & Mobility | 1.70× | ||
| 12 | Breaking news | Movies & TV | 1.68× | ||
| 13 | Betclic | Games | 1.65× | ||
| 14 | Public transport | Cars & Mobility | 1.64× | ||
| 15 | Viral video | Internet & Social Media | 1.64× | ||
| 16 | Gambling | Games | 1.60× | ||
| 17 | Portugal national football team | Sports | 1.59× | ||
| 18 | S.L. Benfica | Sports | 1.57× | ||
| 19 | First-person shooter games | Games | 1.56× | ||
| 20 | Online newspaper | News | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.40× | |
| Sports Activity | POWER | 1.39× | |
| Career Orientation | POWER | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.56× | |
| Creativity | OPEN | 0.65× | |
| Need for Security | CONSERVATISM | 0.72× |
Engine has an estimated audience of 2,009,029 people in Portugal, concentrated in Lisbon District and Porto District.
24.9% of Engine fans are female, 75.1% are male, with an average age of 42.0 years.
Engine fans show strongest brand affinity for Betclic (1.65×), Local news (2.95×), and S.L. Benfica (1.57×) over the country average.
Engine fans in Portugal are most concentrated in Lisbon District (reach ~600K), Porto District (reach ~500K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Engine itself, the audience over-indexes on Local news (2.95×), S.L. Benfica (1.57×), MotoGP (1.99×), and Online newspaper (1.51×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Engine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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