A data profile of the people who buy, follow and care about Online newspaper in Portugal — modelled from more than twelve digital signal sources. Online newspaper has an estimated audience of 2,125,702 people in Portugal.
The average Online newspaper fan in Portugal is 45.3 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Breaking news, Broadcast journalism, Pets, with strongest over-indexing on Breaking news (4.33× the country average).
Demographically, the Online newspaper audience skews balanced with an average age of 45.3, and over-indexes on personality traits such as Career Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Online newspaper fan in Portugal is balanced, around 45.3 years old, with strong Career Orientation tendencies and a notable affinity for Breaking news.
The key figures that characterise the Online newspaper profile in Portugal.
53.2% are female, 46.8% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 45.3 |
| Estimated audience size | 2,125,702 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 33% |
of the worldwide Online newspaper audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 15.3% |
| India | 8.0% |
| Italy | 6.5% |
Where the Online newspaper audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vila Real District | ~50K | 1.26× | |
| 02 | Aveiro District | ~200K | 1.00× | |
| 03 | Faro District | ~100K | 0.98× | |
| 04 | Braga District | ~200K | 0.97× | |
| 05 | Setúbal District | ~200K | 0.96× | |
| 06 | Porto District | ~400K | 0.92× | |
| 07 | Santarém District | ~90K | 0.92× | |
| 08 | Lisbon District | ~600K | 0.90× |
The strongest cross-interests of the Online newspaper audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Broadcast journalism | Movies & TV | 7.99× | ||
| 02 | Breaking news | Movies & TV | 4.33× | ||
| 03 | El País | News | 3.82× | ||
| 04 | Battery electric vehicle | Cars & Mobility | 2.82× | ||
| 05 | News broadcasting | Business & Career | 2.72× | ||
| 06 | Dairy | Food & Beverages | 2.66× | ||
| 07 | CNN | Movies & TV | 2.65× | ||
| 08 | Pension | Business & Career | 2.59× | ||
| 09 | Donation | Business & Career | 2.48× | ||
| 10 | Wind turbine | Home & Garden | 2.38× | ||
| 11 | Internet television | Technology & Electronics | 2.17× | ||
| 12 | Emerging technologies | Technology & Electronics | 1.99× | ||
| 13 | Wikipedia | Internet & Social Media | 1.91× | ||
| 14 | Electronic publishing | News | 1.86× | ||
| 15 | Temu | Shopping | 1.77× | ||
| 16 | Internet & Social Media | 1.72× | |||
| 17 | Video on demand | Movies & TV | 1.67× | ||
| 18 | Rock music | Music & Radio | 1.59× | ||
| 19 | Pets | Pets & Animals | 1.54× | ||
| 20 | IPTV | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.72× | |
| Community Orientation | OPEN | 1.68× | |
| Patriotism | CONSERVATISM | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.90× | |
| Family Orientation | CONSERVATISM | 1.09× | |
| Creativity | OPEN | 1.10× |
Online newspaper has an estimated audience of 2,125,702 people in Portugal, concentrated in Lisbon District and Porto District.
53.2% of Online newspaper fans are female, 46.8% are male, with an average age of 45.3 years.
Online newspaper fans show strongest brand affinity for Breaking news (4.33×), Broadcast journalism (7.99×), and Pets (1.54×) over the country average.
Online newspaper fans in Portugal are most concentrated in Lisbon District (reach ~600K), Porto District (reach ~400K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Online newspaper itself, the audience over-indexes on Broadcast journalism (7.99×), Pets (1.54×), News broadcasting (2.72×), and Rock music (1.59×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Online newspaper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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