A data profile of the people who buy, follow and care about Emerging technologies in Portugal — modelled from more than twelve digital signal sources. Emerging technologies has an estimated audience of 1,450,615 people in Portugal.
The average Emerging technologies fan in Portugal is 46.8 years old, more male, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include OLX, Fnac, Online newspaper, with strongest over-indexing on OLX (1.55× the country average).
Demographically, the Emerging technologies audience skews more male with an average age of 46.8, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.
The typical Emerging technologies fan in Portugal is more male, around 46.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for OLX.
The key figures that characterise the Emerging technologies profile in Portugal.
44.7% are female, 55.3% are male, average age 46.8.
| Metric | Value |
|---|---|
| Female | 44.7% |
| Male | 55.3% |
| Average age | 46.8 |
| Estimated audience size | 1,450,615 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 28% | |
| 50+ | 36% |
of the worldwide Emerging technologies audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 17.7% |
| India | 7.6% |
| Italy | 6.5% |
Where the Emerging technologies audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Guarda District | ~20K | 1.19× | |
| 02 | Castelo Branco District | ~30K | 1.09× | |
| 03 | Azores | ~40K | 1.05× | |
| 04 | Viana do Castelo District | ~40K | 1.05× | |
| 05 | Viseu District | ~50K | 1.03× | |
| 06 | Madeira | ~40K | 1.02× | |
| 07 | Coimbra District | ~70K | 0.99× | |
| 08 | Leiria District | ~80K | 0.97× | |
| 09 | Aveiro District | ~100K | 0.96× | |
| 10 | Faro District | ~90K | 0.95× | |
| 11 | Setúbal District | ~100K | 0.94× | |
| 12 | Braga District | ~100K | 0.94× | |
| 13 | Porto District | ~300K | 0.91× | |
| 14 | Santarém District | ~60K | 0.91× | |
| 15 | Lisbon District | ~400K | 0.87× |
The strongest cross-interests of the Emerging technologies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Robotics | Technology & Electronics | 3.37× | ||
| 02 | Home automation | Technology & Electronics | 2.82× | ||
| 03 | Solar power | Home & Garden | 2.28× | ||
| 04 | Norauto | Cars & Mobility | 2.11× | ||
| 05 | Online newspaper | News | 1.99× | ||
| 06 | Hybrid electric vehicle | Cars & Mobility | 1.99× | ||
| 07 | Hardware store | Home & Garden | 1.96× | ||
| 08 | Breaking news | Movies & TV | 1.90× | ||
| 09 | Local news | News | 1.83× | ||
| 10 | Rail transport | Travel & Leisure | 1.80× | ||
| 11 | Innovation | Business & Career | 1.78× | ||
| 12 | Efficient energy use | Technology & Electronics | 1.78× | ||
| 13 | Tesla Motors | Cars & Mobility | 1.75× | ||
| 14 | Sustainable energy | Home & Garden | 1.67× | ||
| 15 | Fnac | Shopping | 1.64× | ||
| 16 | Viral video | Internet & Social Media | 1.63× | ||
| 17 | CAC 40 | Business & Career | 1.60× | ||
| 18 | OLX | Shopping | 1.55× | ||
| 19 | First-person shooter games | Games | 1.55× | ||
| 20 | Radio | Technology & Electronics | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.87× | |
| Career Orientation | POWER | 1.84× | |
| Convenience Orientation | PREMIUM | 1.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.60× | |
| Mindfulness | BALANCE | 0.69× | |
| Spirituality | BALANCE | 0.72× |
Emerging technologies has an estimated audience of 1,450,615 people in Portugal, concentrated in Lisbon District and Porto District.
44.7% of Emerging technologies fans are female, 55.3% are male, with an average age of 46.8 years.
Emerging technologies fans show strongest brand affinity for OLX (1.55×), Fnac (1.64×), and Online newspaper (1.99×) over the country average.
Emerging technologies fans in Portugal are most concentrated in Lisbon District (reach ~400K), Porto District (reach ~300K), and Setúbal District (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Emerging technologies itself, the audience over-indexes on Fnac (1.64×), Online newspaper (1.99×), Innovation (1.78×), and Breaking news (1.9×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Emerging technologies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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