A data profile of the people who buy, follow and care about Emerging technologies in Italy — modelled from more than twelve digital signal sources. Emerging technologies has an estimated audience of 6,765,619 people in Italy.
Emerging technologies has an estimated audience of 6,765,619 people in Italy. 40.3% are female, 59.7% are male, average age 47.0. Top brand affinities: Wikipedia, Innovation, Smart device, Sustainable energy, Satire.
Top brand affinities include Wikipedia, Innovation, Smart device, with strongest over-indexing on Wikipedia (5.22× the country average).
Demographically, the Emerging technologies audience skews more male with an average age of 47.0, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.
The typical Emerging technologies fan in Italy is more male, around 47.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Emerging technologies profile in Italy.
40.3% are female, 59.7% are male, average age 47.0.
| Metric | Value |
|---|---|
| Female | 40.3% |
| Male | 59.7% |
| Average age | 47.0 |
| Estimated audience size | 6,765,619 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 40% |
of the worldwide Emerging technologies audience comes from Italy.
| Country | Share |
|---|---|
| United States | 17.7% |
| India | 7.6% |
| Italy | 6.5% |
The strongest cross-interests of the Emerging technologies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 5.22× | ||
| 02 | Wearable technology | Technology & Electronics | 4.56× | ||
| 03 | Smart device | Technology & Electronics | 3.23× | ||
| 04 | 3D printing | Technology & Electronics | 2.87× | ||
| 05 | Innovation | Business & Career | 2.76× | ||
| 06 | Robotics | Technology & Electronics | 2.74× | ||
| 07 | Non-fiction books | Literature | 2.71× | ||
| 08 | Satire | Literature | 2.70× | ||
| 09 | Sustainable energy | Home & Garden | 2.38× | ||
| 10 | Virtual reality | Technology & Electronics | 2.10× | ||
| 11 | Internet & Social Media | 2.09× | |||
| 12 | Cultural heritage | Politics & Society | 1.94× | ||
| 13 | Renewable energy | Business & Career | 1.84× | ||
| 14 | HVAC | Home & Garden | 1.84× | ||
| 15 | Luxury yacht | Travel & Leisure | 1.74× | ||
| 16 | Solar energy | Home & Garden | 1.70× | ||
| 17 | Computer hardware | Technology & Electronics | 1.58× | ||
| 18 | Singer-songwriter | Music & Radio | 1.56× | ||
| 19 | Financial services | Business & Career | 1.53× | ||
| 20 | Serie B | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.06× | |
| Early Adopter Mentality | POWER | 2.01× | |
| Individualism | JOY | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.66× | |
| Creativity | OPEN | 0.67× | |
| Price Sensitivity | PREMIUM | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Emerging technologies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.