A data profile of the people who buy, follow and care about Emerging technologies in United Kingdom — modelled from more than twelve digital signal sources. Emerging technologies has an estimated audience of 4,275,943 people in United Kingdom.
The average Emerging technologies fan in United Kingdom is 45.5 years old, more male, and lives primarily in England.
The audience is concentrated in England, Scotland, South East.
Top brand affinities include Wikipedia, Sonos, Breaking news, with strongest over-indexing on Wikipedia (6.15× the country average).
Demographically, the Emerging technologies audience skews more male with an average age of 45.5, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Emerging technologies fan in United Kingdom is more male, around 45.5 years old, with strong Patriotism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Emerging technologies profile in United Kingdom.
40.6% are female, 59.4% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 40.6% |
| Male | 59.4% |
| Average age | 45.5 |
| Estimated audience size | 4,275,943 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 35% |
of the worldwide Emerging technologies audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 17.7% |
| India | 7.6% |
| Italy | 6.5% |
Where the Emerging technologies audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~600K | 1.64× | |
| 02 | West Midlands | ~200K | 1.29× | |
| 03 | Yorkshire and the Humber | ~400K | 1.08× | |
| 04 | North East | ~200K | 1.04× | |
| 05 | South East | ~600K | 1.01× | |
| 06 | East Midlands | ~300K | 1.00× | |
| 07 | South West | ~300K | 0.96× | |
| 08 | East of England | ~400K | 0.93× | |
| 09 | Northern Ireland | ~100K | 0.89× | |
| 10 | North West | ~400K | 0.85× | |
| 11 | England | ~2.5M | 0.63× |
The strongest cross-interests of the Emerging technologies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sonos | Technology & Electronics | 17.68× | ||
| 02 | Wikipedia | Internet & Social Media | 6.15× | ||
| 03 | Sandra Bullock | Movies & TV | 5.05× | ||
| 04 | Alexandra Daddario | Movies & TV | 4.57× | ||
| 05 | Political science | Business & Career | 3.94× | ||
| 06 | Air pollution | Health | 3.86× | ||
| 07 | Innovation | Business & Career | 3.36× | ||
| 08 | LED lamp | Home & Garden | 3.31× | ||
| 09 | 4K resolution | Technology & Electronics | 3.28× | ||
| 10 | Online newspaper | News | 3.21× | ||
| 11 | Workwear | Fashion & Accessoires | 3.18× | ||
| 12 | Risk management | Business & Career | 2.72× | ||
| 13 | Google Drive | Technology & Electronics | 2.56× | ||
| 14 | Breaking news | Movies & TV | 2.38× | ||
| 15 | Office 365 | Technology & Electronics | 2.38× | ||
| 16 | Solar energy | Home & Garden | 2.35× | ||
| 17 | Energy | Home & Garden | 2.16× | ||
| 18 | EBay | Shopping | 1.89× | ||
| 19 | Google Maps | Internet & Social Media | 1.74× | ||
| 20 | Documentary movies | Movies & TV | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.88× | |
| Convenience Orientation | PREMIUM | 1.54× | |
| Need for Security | CONSERVATISM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.72× | |
| Design Affinity | PREMIUM | 0.75× | |
| Creativity | OPEN | 0.76× |
Emerging technologies has an estimated audience of 4,275,943 people in United Kingdom, concentrated in England and Scotland.
40.6% of Emerging technologies fans are female, 59.4% are male, with an average age of 45.5 years.
Emerging technologies fans show strongest brand affinity for Wikipedia (6.15×), Sonos (17.68×), and Breaking news (2.38×) over the country average.
Emerging technologies fans in United Kingdom are most concentrated in England (reach ~2.5M), Scotland (reach ~600K), and South East (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Emerging technologies itself, the audience over-indexes on Sonos (17.68×), Breaking news (2.38×), Innovation (3.36×), and Energy (2.16×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Emerging technologies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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