Rascasse Audience Intelligence

Emerging technologies Audience in United States

A data profile of the people who buy, follow and care about Emerging technologies in United States — modelled from more than twelve digital signal sources. Emerging technologies has an estimated audience of 18,404,388 people in United States.

#1255among Topic in United States#88in Technology & Electronics

The average Emerging technologies fan in United States is 43.4 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Sonos, Systems engineering, Web server, with strongest over-indexing on Sonos (19.49× the country average).

Demographically, the Emerging technologies audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Emerging technologies fan in United States is more male, around 43.4 years old, with strong Patriotism tendencies and a notable affinity for Sonos.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Emerging technologies profile in United States.

Audience size
18.4M
in United States
Gender
41.3%♀
58.7% male
Age
43.4
average years
Country rank
#1823
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Emerging technologies fans

41.3% are female, 58.7% are male, average age 43.4.

Fig. 02

Gender split

41.3%
Female
58.7%
Male
Demographic split for Emerging technologies audience in United States
MetricValue
Female41.3%
Male58.7%
Average age43.4
Estimated audience size18,404,388
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Emerging technologies audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3919%
40-4922%
50+31%
Fig. 04

Worldwide distribution

17.7%

of the worldwide Emerging technologies audience comes from United States.

Worldwide audience distribution share by country for Emerging technologies
CountryShare
United States17.7%
India7.6%
Italy6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Emerging technologies audience in United States is strongest.

Fig. 05

Top regions by affinity

Emerging technologies fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~100K2.53×
02Indiana~600K1.85×
03Maryland~600K1.85×
04Idaho~200K1.80×
05Virginia~800K1.79×
06Illinois~800K1.38×
07Arizona~500K1.27×
08Georgia~700K1.25×
09Texas~2M1.11×
10Arkansas~200K1.05×
11Delaware~50K1.04×
12Florida~1.5M1.03×
13Alaska~40K1.03×
14Vermont~30K1.02×
15New York~1M1.01×
16Alabama~300K1.01×
17North Dakota~40K1.01×
18Nevada~200K1.00×
19Kansas~100K1.00×
20Kentucky~200K0.99×
21Mississippi~100K0.99×
22North Carolina~500K0.98×
23Massachusetts~400K0.98×
24South Dakota~40K0.98×
25Nebraska~90K0.97×
26Washington~400K0.96×
27Rhode Island~60K0.95×
28Montana~50K0.95×
29Tennessee~300K0.93×
30Wisconsin~300K0.93×
31West Virginia~80K0.93×
32New Hampshire~70K0.92×
33Connecticut~200K0.91×
34Hawaii~70K0.91×
35Maine~60K0.91×
36Colorado~300K0.90×
37South Carolina~200K0.90×
38New Mexico~80K0.90×
39Oklahoma~200K0.86×
40Utah~100K0.86×
41Louisiana~200K0.85×
42Missouri~200K0.84×
43Iowa~100K0.84×
44Pennsylvania~500K0.83×
45New Jersey~400K0.83×
46Minnesota~200K0.82×
47Oregon~200K0.80×
48California~1.5M0.79×
49Ohio~400K0.79×
50Michigan~400K0.79×
Fig. 06

Affinity by region

Affinity by region — Emerging technologies, United States
0.79×1.00×2.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Emerging technologies audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Emerging technologies audience
#·InterestCategoryAffinity×
01SonosTechnology & Electronics19.49×
02Systems engineeringBusiness & Career5.90×
03Web serverTechnology & Electronics4.83×
04EngadgetTechnology & Electronics4.80×
05High-net-worth individualBusiness & Career4.14×
06Information securityBusiness & Career3.50×
07Family carCars & Mobility3.36×
083D printingTechnology & Electronics2.98×
09InnovationBusiness & Career2.73×
10Computer securityBusiness & Career2.66×
11Sustainable energyHome & Garden2.47×
12Renewable energyBusiness & Career2.29×
13NASDAQBusiness & Career2.26×
14Discount TireShopping2.05×
15Online newspaperNews1.98×
16Apple TVMovies & TV1.95×
17Solar energyHome & Garden1.86×
18United Parcel ServiceBusiness & Career1.64×
19Financial servicesBusiness & Career1.51×
20UniversityBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Emerging technologies audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Emerging technologies audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.10×
Early Adopter MentalityPOWER1.91×
Need for SecurityCONSERVATISM1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Emerging technologies audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.68×
Healthy LifestyleBALANCE0.75×
Pet OwnershipJOY0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Emerging technologies have in United States?

Emerging technologies has an estimated audience of 18,404,388 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Emerging technologies fans?

41.3% of Emerging technologies fans are female, 58.7% are male, with an average age of 43.4 years.

03

Which brands do Emerging technologies fans like most?

Emerging technologies fans show strongest brand affinity for Sonos (19.49×), Systems engineering (5.9×), and Web server (4.83×) over the country average.

04

Where do Emerging technologies fans live in United States?

Emerging technologies fans in United States are most concentrated in Texas (reach ~2M), California (reach ~1.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Emerging technologies fans also like?

Beyond Emerging technologies itself, the audience over-indexes on Systems engineering (5.9×), Web server (4.83×), Innovation (2.73×), and High-net-worth individual (4.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Emerging technologies audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Emerging technologies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →