Rascasse Audience Intelligence

Emerging technologies Audience in Germany

A data profile of the people who buy, follow and care about Emerging technologies in Germany — modelled from more than twelve digital signal sources. Emerging technologies has an estimated audience of 1,980,749 people in Germany.

#1950among Topic in Germany#184in Technology & Electronics

The average Emerging technologies fan in Germany is 40.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Google Drive, Office 365, Smart device, with strongest over-indexing on Google Drive (7.7× the country average).

Demographically, the Emerging technologies audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Emerging technologies fan in Germany is more male, around 40.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Google Drive.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Emerging technologies profile in Germany.

Audience size
2M
in Germany
Gender
28.3%♀
71.7% male
Age
40.5
average years
Country rank
#3389
Topic in Germany
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Emerging technologies fans

28.3% are female, 71.7% are male, average age 40.5.

Fig. 02

Gender split

28.3%
Female
71.7%
Male
Demographic split for Emerging technologies audience in Germany
MetricValue
Female28.3%
Male71.7%
Average age40.5
Estimated audience size1,980,749
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Emerging technologies audience in Germany
Age bracketShare%
16-1916%
20-2918%
30-3922%
40-4923%
50+21%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Emerging technologies audience comes from Germany.

Worldwide audience distribution share by country for Emerging technologies
CountryShare
United States17.7%
India7.6%
Italy6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Emerging technologies audience in Germany is strongest.

Fig. 05

Top regions by affinity

Emerging technologies fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~20K1.33×
02Berlin~100K1.22×
03Saarland~30K1.18×
04Mecklenburg-Vorpommern~40K1.10×
05Thüringen~50K1.06×
06Sachsen-Anhalt~50K1.02×
07Hamburg~40K0.98×
08Hessen~100K0.97×
09Brandenburg~60K0.96×
10Schleswig-Holstein~70K0.93×
11Bayern~300K0.92×
12Rheinland-Pfalz~90K0.89×
13Sachsen~80K0.87×
14Baden-Württemberg~200K0.84×
15Niedersachsen~200K0.79×
16Nordrhein-Westfalen~300K0.69×
Fig. 06

Affinity by region

Affinity by region — Emerging technologies, Germany
0.69×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Emerging technologies audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Emerging technologies audience
#·InterestCategoryAffinity×
01BMW 1 SeriesCars & Mobility10.27×
02Organic chemistryBusiness & Career9.39×
03Google DriveTechnology & Electronics7.70×
04Office 365Technology & Electronics7.34×
05Smart deviceTechnology & Electronics6.07×
06Desktop computersTechnology & Electronics5.48×
07Sandra BullockMovies & TV5.41×
08Systems engineeringBusiness & Career4.13×
09Computer securityBusiness & Career4.05×
10Python (programming language)Technology & Electronics3.98×
11GitHubInternet & Social Media3.84×
12Plug-in hybridCars & Mobility3.77×
13Solar energyHome & Garden3.00×
14VacationsTravel & Leisure2.52×
15NatureHome & Garden2.43×
16Online newspaperNews2.29×
17RedditInternet & Social Media2.16×
18RyanairTravel & Leisure1.79×
19TagesschauMovies & TV1.62×
20Netto Marken-DiscountShopping1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Emerging technologies audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Emerging technologies audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.30×
Need for SecurityCONSERVATISM1.97×
Quality AwarenessPREMIUM1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Emerging technologies audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.59×
CreativityOPEN0.64×
Healthy LifestyleBALANCE0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Emerging technologies have in Germany?

Emerging technologies has an estimated audience of 1,980,749 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Emerging technologies fans?

28.3% of Emerging technologies fans are female, 71.7% are male, with an average age of 40.5 years.

03

Which brands do Emerging technologies fans like most?

Emerging technologies fans show strongest brand affinity for Google Drive (7.7×), Office 365 (7.34×), and Smart device (6.07×) over the country average.

04

Where do Emerging technologies fans live in Germany?

Emerging technologies fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Emerging technologies fans also like?

Beyond Emerging technologies itself, the audience over-indexes on Office 365 (7.34×), Smart device (6.07×), Desktop computers (5.48×), and Nature (2.43×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Emerging technologies audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Emerging technologies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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