Emerging technologies Audience in Germany
Emerging technologies has an estimated audience of 1,980,749 people in Germany. 28.3% are female, 71.7% are male, average age 40.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Google Drive, Office 365, GitHub, Smart device, BMW 1 Series.
The average Emerging technologies fan in Germany is 40.5 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Google Drive, Office 365, GitHub, with strongest over-indexing on Google Drive (13.87× the country average). Demographically, the Emerging technologies audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Emerging technologies fans
| Metric | Value |
|---|---|
| Female | 28.3% |
| Male | 71.7% |
| Average age | 40.5 |
| Estimated audience size | 1,980,749 |
Audience persona
The typical Emerging technologies fan in Germany is more male, around 40.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Google Drive.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 286,771 | 0.9× |
| Nordrhein-Westfalen | 221,593 | 0.51× |
| Baden-Württemberg | 180,802 | 0.67× |
| Hessen | 153,607 | 1.02× |
| Berlin | 124,525 | 1.41× |
| Niedersachsen | 69,008 | 0.36× |
| Thüringen | 54,039 | 1.07× |
| Rheinland-Pfalz | 52,493 | 0.53× |
| Mecklenburg-Vorpommern | 50,355 | 1.33× |
| Sachsen-Anhalt | 50,097 | 0.98× |
| Sachsen | 49,648 | 0.51× |
| Brandenburg | 46,432 | 0.76× |
| Saarland | 45,507 | 1.87× |
| Hamburg | 43,733 | 0.98× |
| Bremen | 42,983 | 2.54× |
| Schleswig-Holstein | 41,049 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Drive | 13.87× | Technology & Electronics |
| Office 365 | 13.57× | Technology & Electronics |
| GitHub | 7.91× | Internet & Social Media |
| Smart device | 6.92× | Technology & Electronics |
| BMW 1 Series | 10.31× | Cars & Mobility |
| Citroën C3 | 10.1× | Cars & Mobility |
| Self care | 3.33× | Health |
| Ryanair | 2.46× | Travel & Leisure |
| Fachhochschule | 6.9× | Business & Career |
| Casino | 5.18× | Games |
| Desktop computers | 4.51× | Technology & Electronics |
| Renovation | 2.69× | Home & Garden |
| Tagesschau | 1.73× | Movies & TV |
| Tour de France | 5.09× | Sports |
| Hygiene | 2.91× | Beauty & Wellness |
| Vacations | 2.46× | Travel & Leisure |
| Kurdistan | 8.2× | Travel & Leisure |
| ICloud | 4.18× | Technology & Electronics |
| Pets | 1.53× | Pets & Animals |
| Photocopier | 10.36× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.39 |
| Patriotism | CONSERVATISM | 1.94 |
| Need for Security | CONSERVATISM | 1.76 |
| DIY Mentality | THRILL | 1.59 |
| Quality Awareness | PREMIUM | 1.49 |
| Convenience Orientation | PREMIUM | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.7% |
| India | 7.6% |
| Italy | 6.5% |
See Emerging technologies audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Emerging technologies have in Germany?
Emerging technologies has an estimated audience of 1,980,749 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Emerging technologies fans?
28.3% of Emerging technologies fans are female, 71.7% are male, with an average age of 40.5 years.
Which brands do Emerging technologies fans like most?
Emerging technologies fans show strongest brand affinity for Google Drive (13.87×), Office 365 (13.57×), and GitHub (7.91×) over the country average.
Where do Emerging technologies fans live in Germany?
Emerging technologies fans in Germany are most concentrated in Bayern (reach 286,771), Nordrhein-Westfalen (reach 221,593), and Baden-Württemberg (reach 180,802). These three regions account for the largest share of the active audience.
What other brands do Emerging technologies fans also like?
Beyond Emerging technologies itself, the audience over-indexes on Office 365 (13.57×), GitHub (7.91×), Smart device (6.92×), and BMW 1 Series (10.31×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Emerging technologies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.