A data profile of the people who buy, follow and care about Emerging technologies in India — modelled from more than twelve digital signal sources. Emerging technologies has an estimated audience of 7,872,607 people in India.
Emerging technologies has an estimated audience of 7,872,607 people in India. 19.6% are female, 80.4% are male, average age 32.7. Top brand affinities: Videography, Instant messaging, Internet celebrity, Motherboard, Psychology.
Top brand affinities include Videography, Instant messaging, Internet celebrity, with strongest over-indexing on Videography (3.12× the country average).
Demographically, the Emerging technologies audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness.
The typical Emerging technologies fan in India is more male, around 32.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Videography.
The key figures that characterise the Emerging technologies profile in India.
19.6% are female, 80.4% are male, average age 32.7.
| Metric | Value |
|---|---|
| Female | 19.6% |
| Male | 80.4% |
| Average age | 32.7 |
| Estimated audience size | 7,872,607 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 29% | |
| 30-39 | 19% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide Emerging technologies audience comes from India.
| Country | Share |
|---|---|
| United States | 17.7% |
| India | 7.6% |
| Italy | 6.5% |
The strongest cross-interests of the Emerging technologies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Motherboard | Technology & Electronics | 7.00× | ||
| 02 | GoPro | Technology & Electronics | 5.84× | ||
| 03 | Ryan Gosling | Movies & TV | 4.16× | ||
| 04 | Google Trends | Internet & Social Media | 3.96× | ||
| 05 | Nikkei 225 | Business & Career | 3.38× | ||
| 06 | Videography | Internet & Social Media | 3.12× | ||
| 07 | Democracy | Politics & Society | 2.71× | ||
| 08 | Private equity | Business & Career | 2.40× | ||
| 09 | Tom Cruise | Movies & TV | 2.29× | ||
| 10 | Anthropology | Business & Career | 2.20× | ||
| 11 | Coursera | Business & Career | 2.15× | ||
| 12 | Internet celebrity | Internet & Social Media | 2.08× | ||
| 13 | Real property | Home & Garden | 1.99× | ||
| 14 | Handball | Sports | 1.94× | ||
| 15 | Innovation | Business & Career | 1.93× | ||
| 16 | Instant messaging | Internet & Social Media | 1.79× | ||
| 17 | Wikipedia | Internet & Social Media | 1.78× | ||
| 18 | Home improvement | Home & Garden | 1.60× | ||
| 19 | Psychology | Business & Career | 1.58× | ||
| 20 | Career development | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.57× | |
| Quality Awareness | PREMIUM | 1.57× | |
| Convenience Orientation | PREMIUM | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.44× | |
| Social Media Usage | JOY | 0.70× | |
| Luxury Orientation | PREMIUM | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Emerging technologies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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