A data profile of the people who buy, follow and care about Emerging technologies in Brazil — modelled from more than twelve digital signal sources. Emerging technologies has an estimated audience of 5,626,130 people in Brazil.
Emerging technologies has an estimated audience of 5,626,130 people in Brazil. 52.0% are female, 48.0% are male, average age 44.6. Top brand affinities: Esporte Clube Bahia, Makita, Brad Pitt, Submarino, Wearable technology.
Top brand affinities include Esporte Clube Bahia, Makita, Brad Pitt, with strongest over-indexing on Esporte Clube Bahia (2.22× the country average).
Demographically, the Emerging technologies audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.
The typical Emerging technologies fan in Brazil is balanced, around 44.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Esporte Clube Bahia.
The key figures that characterise the Emerging technologies profile in Brazil.
52.0% are female, 48.0% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 44.6 |
| Estimated audience size | 5,626,130 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide Emerging technologies audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 17.7% |
| India | 7.6% |
| Italy | 6.5% |
The strongest cross-interests of the Emerging technologies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Louvre | Travel & Leisure | 5.45× | ||
| 02 | Wearable technology | Technology & Electronics | 4.94× | ||
| 03 | Makita | Home & Garden | 4.72× | ||
| 04 | Robotics | Technology & Electronics | 4.51× | ||
| 05 | Internet celebrity | Internet & Social Media | 3.89× | ||
| 06 | 3D printing | Technology & Electronics | 3.88× | ||
| 07 | Submarino | Shopping | 3.69× | ||
| 08 | Phoenix Suns | Sports | 3.69× | ||
| 09 | Sandra Bullock | Movies & TV | 3.42× | ||
| 10 | Brad Pitt | Movies & TV | 3.29× | ||
| 11 | Keanu Reeves | Movies & TV | 2.84× | ||
| 12 | Public transport | Cars & Mobility | 2.37× | ||
| 13 | Esporte Clube Bahia | Sports | 2.22× | ||
| 14 | Tom Cruise | Movies & TV | 2.13× | ||
| 15 | Innovation | Business & Career | 1.94× | ||
| 16 | MSN | News | 1.92× | ||
| 17 | Coritiba Foot Ball Club | Sports | 1.85× | ||
| 18 | Dafiti | Fashion & Accessoires | 1.82× | ||
| 19 | Centauro | Cars & Mobility | 1.69× | ||
| 20 | Localiza | Cars & Mobility | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 3.25× | |
| Patriotism | CONSERVATISM | 2.59× | |
| Convenience Orientation | PREMIUM | 2.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.40× | |
| Creativity | OPEN | 0.47× | |
| Design Affinity | PREMIUM | 0.49× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Emerging technologies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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