A data profile of the people who buy, follow and care about Temu in Portugal — modelled from more than twelve digital signal sources. Temu has an estimated audience of 2,399,046 people in Portugal.
Temu has an estimated audience of 2,399,046 people in Portugal. 59.9% are female, 40.1% are male, average age 44.7. Top brand affinities: Local news, WhatsApp, Drop shipping, Online newspaper, Smoked meat.
Top brand affinities include Local news, WhatsApp, Drop shipping, with strongest over-indexing on Local news (5.72× the country average).
Demographically, the Temu audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.
The typical Temu fan in Portugal is more female, around 44.7 years old, with strong Career Orientation tendencies and a notable affinity for Local news.
The key figures that characterise the Temu profile in Portugal.
59.9% are female, 40.1% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 44.7 |
| Estimated audience size | 2,399,046 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 31% |
of the worldwide Temu audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 15.6% |
| Germany | 5.9% |
| United Kingdom | 5.2% |
The strongest cross-interests of the Temu audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Smoked meat | Food & Beverages | 6.61× | ||
| 02 | Local news | News | 5.72× | ||
| 03 | Single-family detached home | Home & Garden | 4.35× | ||
| 04 | Alpine skiing | Sports | 2.82× | ||
| 05 | Flea market | Home & Garden | 2.73× | ||
| 06 | Mobile payment | Business & Career | 2.50× | ||
| 07 | Snapchat | Internet & Social Media | 2.34× | ||
| 08 | Drop shipping | Shopping | 2.23× | ||
| 09 | EBay | Shopping | 1.94× | ||
| 10 | Breaking news | Movies & TV | 1.89× | ||
| 11 | Internet & Social Media | 1.83× | |||
| 12 | Online newspaper | News | 1.77× | ||
| 13 | Black Friday (shopping) | Shopping | 1.74× | ||
| 14 | Costume jewelry | Fashion & Accessoires | 1.70× | ||
| 15 | EDreams | Travel & Leisure | 1.66× | ||
| 16 | Grocery store | Food & Beverages | 1.59× | ||
| 17 | Real property | Home & Garden | 1.56× | ||
| 18 | Lingerie | Fashion & Accessoires | 1.56× | ||
| 19 | Romance novels | Literature | 1.56× | ||
| 20 | First-person shooter games | Games | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.81× | |
| Early Adopter Mentality | POWER | 1.73× | |
| Community Orientation | OPEN | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.66× | |
| Family Orientation | CONSERVATISM | 0.67× | |
| Tradition | CONSERVATISM | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Temu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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