A data profile of the people who buy, follow and care about Temu in Netherlands — modelled from more than twelve digital signal sources. Temu has an estimated audience of 3,575,343 people in Netherlands.
The average Temu fan in Netherlands is 45.5 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Brabant, North Holland.
Top brand affinities include Asda, Burger King, Starbucks, with strongest over-indexing on Asda (33.97× the country average).
Demographically, the Temu audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Risk Appetite, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Temu fan in Netherlands is balanced, around 45.5 years old, with strong Risk Appetite tendencies and a notable affinity for Asda.
The key figures that characterise the Temu profile in Netherlands.
54.2% are female, 45.8% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 45.5 |
| Estimated audience size | 3,575,343 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide Temu audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 15.6% |
| Germany | 5.9% |
| United Kingdom | 5.2% |
Where the Temu audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Limburg | ~300K | 1.28× | |
| 02 | Overijssel | ~300K | 1.07× | |
| 03 | Flevoland | ~100K | 1.07× | |
| 04 | North Brabant | ~600K | 1.06× | |
| 05 | Gelderland | ~500K | 1.05× | |
| 06 | Drenthe | ~100K | 1.04× | |
| 07 | Friesland | ~100K | 1.02× | |
| 08 | Zuid-Holland | ~800K | 0.90× | |
| 09 | North Holland | ~500K | 0.76× | |
| 10 | Groningen | ~90K | 0.75× |
The strongest cross-interests of the Temu audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Asda | Shopping | 33.97× | ||
| 02 | The Economist | Business & Career | 8.79× | ||
| 03 | Sex and the City | Movies & TV | 7.67× | ||
| 04 | Burger King | Food & Beverages | 7.28× | ||
| 05 | Target Corporation | Shopping | 5.84× | ||
| 06 | Starbucks | Food & Beverages | 5.30× | ||
| 07 | Walmart | Shopping | 5.26× | ||
| 08 | Drop shipping | Shopping | 2.68× | ||
| 09 | Jumbo (supermarket) | Shopping | 2.20× | ||
| 10 | Internet & Social Media | 2.17× | |||
| 11 | Hornbach | Shopping | 2.04× | ||
| 12 | Rabobank | Business & Career | 1.97× | ||
| 13 | TUI | Travel & Leisure | 1.96× | ||
| 14 | Hair products | Beauty & Wellness | 1.93× | ||
| 15 | Snapchat | Internet & Social Media | 1.91× | ||
| 16 | Charity and causes | Business & Career | 1.85× | ||
| 17 | Aldi | Shopping | 1.81× | ||
| 18 | AFC Ajax | Sports | 1.55× | ||
| 19 | Pets | Pets & Animals | 1.53× | ||
| 20 | McDonald's | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.53× | |
| Indulgence | JOY | 1.47× | |
| Career Orientation | POWER | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.83× | |
| Quality Awareness | PREMIUM | 0.87× | |
| Design Affinity | PREMIUM | 0.87× |
Temu's target market in Netherlands covers an estimated 3,575,343 people, concentrated in Zuid-Holland and North Brabant.
54.2% of the Temu audience are female, 45.8% are male, with an average age of 45.5 years.
Temu fans show strongest brand affinity for Asda (33.97×), Burger King (7.28×), and Starbucks (5.3×) over the country average.
Temu fans in Netherlands are most concentrated in Zuid-Holland (reach ~800K), North Brabant (reach ~600K), and North Holland (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Temu itself, the audience over-indexes on Burger King (7.28×), Starbucks (5.3×), Jumbo (supermarket) (2.2×), and WhatsApp (2.17×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Temu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.